With the plethora of spa management software systems available in the market today, it is difficult to find the right software for your spa – the one that will allow you to effectively manage your bookings, track therapist and spa productivity, control your inventory, take note of client preferences, help you market your spa, and more – and fit within your budget at the same time.
In the following article, author Marc Mataya walks us through the nine factors to consider when choosing a spa management software system:
1. Intuitive interface
2. Time-efficient scheduling
3. Smart marketing tools
4. Comprehensive reporting
5. Your budget
6. Add-on capability
8. Technical support
9. Getting features relevant to your business
The tenth factor
Another key factor to consider is what we call “digital-ability”.
Firstly, does the spa management software allow your clients to interact digitally with your business? In other words, can clients book their treatments, manage their bookings or purchase gift certificates online? Giving your clients the opportunity to book appointments without having to speak with a receptionist, however and whenever they want to, will drive more business to your spa without you having to do “anything”, except tapping into available digital platforms. One spa actually reported a 90% increase in total revenue after a year of offering an online booking option to their clients.
Secondly, is the software mobile-friendly? Can your consumers book their treatments across different devices? As technology advances and the way consumers buy changes, it has become increasingly important to make it easy for your clients to interact with your spa. As Tanisha Foster advocates, “simply put, mobile technology is a must-have in the modern world of business and will continue to shape consumer behaviour and expectations of the future…Everything is moving mobile; your [spa] should be too.”
We’d love to hear your opinion!
Which spa management software do you recommend and why? Email us at firstname.lastname@example.org or leave a comment below, and let’s continue the discussion!