{"id":8397,"date":"2026-06-07T09:00:54","date_gmt":"2026-06-07T07:00:54","guid":{"rendered":"https:\/\/www.spa-balance.com\/?post_type=podcast&#038;p=8397"},"modified":"2026-06-09T09:03:00","modified_gmt":"2026-06-09T07:03:00","slug":"164-hospitalitys-wellness-deficit","status":"publish","type":"podcast","link":"http:\/\/www.spa-balance.com\/es\/podcast\/164-hospitalitys-wellness-deficit\/","title":{"rendered":"164. Hospitality\u2019s Wellness Deficit"},"content":{"rendered":"<div id=\"buzzsprout-player-19299061\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1739894\/episodes\/19299061-164-hospitality-s-wellness-deficit.js?container_id=buzzsprout-player-19299061&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">Most hotels focus on creating a better stay.&nbsp;<br><br>Disney focuses on creating a stronger emotional connection.&nbsp;<br><br>And that subtle makes all the difference.&nbsp;<br><br>In this episode, I explore what the hospitality industry can learn from Walt Disney and why I believe many of us have become so focused on luxury that we&#8217;ve forgotten something far more powerful: wonder. &nbsp;<br><br>While writing the first chapter of my second book, I found myself asking a simple question.&nbsp;<br><br>Why do families save for years to go to Disneyland?&nbsp;<br><br>Why do children dream about it?&nbsp;<br><br>Why are people willing to spend extraordinary amounts of money and invest so much emotional energy into an experience long before they arrive?&nbsp;<br><br>Here\u2019s what came up.&nbsp;<br><br>People don&#8217;t save for luxury.&nbsp;<br><br>They save for wonder.&nbsp;<br><br>Walt Disney understood that his job wasn&#8217;t to build attractions. His job was to build a world. A place where something extraordinary might happen.&nbsp;<br><br>And the more I thought about it, the more I realised that hospitality has become exceptionally good at creating luxury, but not necessarily wonder.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s episode, we\u2019ll cover the following 3 things:<br>&nbsp;<br><strong>1.- The Wonder Deficit<\/strong><br>I believe many hotels suffer from what I call a wonder deficit.<br><br>A hotel can be beautiful, luxurious, impeccably run. And guests can still forget it. Because luxury creates admiration. Wonder creates emotional connection. And emotional connection is what people remember.<br><br><strong>2. The Anticipation Gap<\/strong><br>Most hotels behave as though the guest experience begins at check-in.<br><br>Disney understands that the experience begins when the dream begins.<br><br>The planning. The conversations. The excitement. The anticipation.<br><br>By the time a family arrives at Disney, they are already emotionally attached.<br><br>The experience didn&#8217;t create the attachment. The anticipation did.<br><br><strong>3. We May Be Asking the Wrong Question<\/strong><br>The hospitality industry often asks:&nbsp;<br><br>&#8220;How do we improve the guest experience?&#8221;&nbsp;<br><br>I think there&#8217;s a better question.&nbsp;<br><br>&#8220;How do we become part of the guest&#8217;s imagination before they arrive?&#8221;&nbsp;<br><br><br>Because once you start designing for imagination rather than simply operations, the entire experience changes.&nbsp;<br><br>By the end of this episode, you&#8217;ll know what the hospitality industry can learn from Disney, why luxury alone is no longer enough to create lasting loyalty, and how what I call the Wonder Deficit may be the hidden reason so many beautiful hotels remain forgettable.&nbsp;<\/p>","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-8397","podcast","type-podcast","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>164. Hospitality\u2019s Wellness Deficit &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/podcast\/164-hospitalitys-wellness-deficit\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"164. 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