{"id":1006,"date":"2012-02-13T19:57:30","date_gmt":"2012-02-13T17:57:30","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=1006"},"modified":"2012-02-13T19:57:30","modified_gmt":"2012-02-13T17:57:30","slug":"spas-y-hospitales-una-colaboracion-fructifera","status":"publish","type":"post","link":"http:\/\/www.spa-balance.com\/es\/2012\/02\/spas-y-hospitales-una-colaboracion-fructifera\/","title":{"rendered":"Spas and Hospitals: A Fruitful Collaboration?"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Lately, we have written extensively about the <a href=\"http:\/\/www.spa-balance.com\/en\/2012\/01\/24\/desafios-para-el-sector-de-los-spas\/\">evolution of the spa industry<\/a> and the current challenges and opportunities we have ahead of us. In particular, our posts have introduced the present synergy that is taking place between the spa industry and the medical field. From <a href=\"http:\/\/www.spa-balance.com\/en\/2011\/11\/24\/los-spas-y-el-tratamiento-de-pacientes-con-cancer\/\">cancer-related treatments<\/a> to <a href=\"http:\/\/www.spa-balance.com\/en\/2011\/12\/13\/los-spas-y-el-tratamiento-del-dolor\/\">pain management<\/a>, we have explored different evidence regarding this synergy.<\/p>\n<p style=\"text-align: left;\">We recently came across an interesting article written by John R. Hendrie that was published in <a href=\"http:\/\/ehotelier.com\/hospitality-news\/item.php?id=D22596_0_11_0_M&amp;utm_source=MailingList&amp;utm_medium=email&amp;utm_campaign=2012-02-06%3A+EH+Daily+News\">ehotelier.com<\/a>, a top hospitality industry site and a relevant source of information regarding the hospitality industry. The article offers a compelling rationale behind the benefits that hospitals can gain from a partnership with the spa industry.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Recientemente, hemos dedicado tiempo considerable a escribir sobre la <a href=\"http:\/\/www.spa-balance.com\/es\/2012\/01\/24\/desafios-para-el-sector-de-los-spas\/\">evoluci\u00f3n de la industria del spa<\/a> y los retos y oportunidades que actualmente tenemos por delante. En particular, nuestros art\u00edculos han introducido la sinergia que se ha venido desarrollando entre la industria del spa, el sector m\u00e9dico y el del wellness. Desde <a href=\"http:\/\/www.spa-balance.com\/es\/2011\/11\/24\/los-spas-y-el-tratamiento-de-pacientes-con-cancer\/\">tratamientos contra el c\u00e1ncer<\/a> hasta asuntos relacionados con el <a href=\"http:\/\/www.spa-balance.com\/es\/2011\/12\/13\/los-spas-y-el-tratamiento-del-dolor\/\">tratamiento del dolor<\/a>, hemos explorado distinta evidencia relacionada con dicha sinergia.<\/p>\n<p style=\"text-align: left;\">Hace poco nos topamos con un interesante art\u00edculo escrito por John R. Hendrie publicado en <a href=\"http:\/\/ehotelier.com\/hospitality-news\/item.php?id=D22596_0_11_0_M&#038;utm_source=MailingList&#038;utm_medium=email&#038;utm_campaign=2012-02-06%3A+EH+Daily+News\">ehotelier.com<\/a>, un sitio l\u00edder en la industria de la hospitalidad y fuente de informaci\u00f3n valiosa sobre dicho sector. El art\u00edculo ofrece una explicaci\u00f3n clara sobre los beneficios que los hospitales pueden percibir de una alianza con la industria del spa.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: left;\">While seeing this article on an online hospitality newsletter is quite interesting, especially from the business side, we found even more relevant the timing of this post, which was published just days after the <a href=\"http:\/\/www.clintonfoundation.org\/healthmatters\/\">Health Matters Conference<\/a> in the US. Considering the current situation of the health crisis in the US, and how professionals and experts from different fields \u2013 wellness, schools, medical, etc. \u2013 are joining forces to promote better health amongst the American population.\u00a0 Susie Ellis, president of Spa Finder, wrote a detailed <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/lessons-spa-industry-clinton-health-matters-conference\/\">post<\/a> on the event and added some interesting points worth discussion.\u00a0 The focus of this article is the broad consensus that exists today regarding the benefits behind prevention, and we believe a partnership between hospitals and spas offers an attractive opportunity for our sector.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>The Current Scenario<\/strong><\/p>\n<p style=\"text-align: left;\"><strong> <\/strong>One of the realities surrounding hospitals today is that these institutions are in a tough market place where they usually have to scramble for revenue. In order to deal with this scenario, hospitals are opting for cutting down costs or implementing a series of measures including improvements on their customer service, food and general facilities. However, very often hospitals tend to overlook additional opportunities for growth such as those offered by the spa industry.<\/p>\n<p style=\"text-align: left;\">One of the fields that has taken advantage of the evolution of the spa industry is the hotel industry. According to John R. Hendrie, spas \u201chave successfully partnered with or been created by hotels and resorts, providing new revenue streams and marketing advantages for those Lodging operations\u201d. Because of the similarities that exist in the delivery of services to guests and patients, Hendrie sees an obvious next step defined by the partnership between hospitals and spas.<\/p>\n<p style=\"text-align: left;\">While he supports his rationale with different factors such as the pampering spas can offer to people in hospitals and the economic revenue that spas and wellness centres can bring to the operations of these institutions, we believe the defining element of a successful partnership between hospitals and spas relies on the fact of consolidating prevention as the leading principle to apply in the health field.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>The Health Matters Conference<\/strong><\/p>\n<p style=\"text-align: left;\"><strong> <\/strong>As we previously mentioned, we found interesting the timing of Hendrie\u2019s post with the Health Matters Conference, an event led by former President Bill Clinton. One of the attendees of this event was <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/lessons-spa-industry-clinton-health-matters-conference\/\">Susie Ellis<\/a>, President of SpaFinder, who recently shared her own insights about this event.<\/p>\n<p style=\"text-align: left;\">According to Susie Ellis, there were two big conclusions that came out of the Health Matters Conference. First, all participants agreed on the current health crisis in the US. Second, prevention was at the bottom line of the solution. Along those lines, Susie Ellis added that \u201cthe time to help people make lasting healthy lifestyle changes and spread the message of\u00a0prevention (the one thing everyone seems to agree on as a solution)\u00a0is NOW\u201d.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Focus on Prevention<\/strong><\/p>\n<p style=\"text-align: left;\">Something that was clear from the Health Matters Conference is that prevention is no longer considered a trendy concept but rather an ideal framework to deal with the current health crisis that not only affects the US but different health systems around the globe. Considering that a big chunk of the services provided by spas and wellness centres are based on preventive treatments and therapies, the spa industry has the potential to build a solid alliance with hospitals willing to embrace a preventive model towards health.<\/p>\n<p style=\"text-align: left;\">Although the opportunity is there right now, spas need to work harder if they want to size it. They need to spread the benefits of their preventive treatments in a better way. In fact, during the Health Matters Conference Susie Ellis noticed that \u201cno one on the stage mentioned the word spa the entire day\u201d.<\/p>\n<p style=\"text-align: left;\">If the spa industry is able to present itself as an important partner in the development of prevention-related solutions, it can take advantage of a business opportunity that could easily define the future of our sector. The health crisis environment around the spa industry is evolving dramatically. One thing that is evident: the movement is taking place and our sector needs to adapt and evolve accordingly. A partnership with hospitals may be the next big thing for the spa industry.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: left;\">Si bien consideramos interesante, sobre todo desde el punto de vista de negocios, ver dicho art\u00edculo publicado en una newsletter del sector de la hospitalidad, nos parece todav\u00eda m\u00e1s relevante el momento en el cual se public\u00f3 dicho art\u00edculo ya que la elaboraci\u00f3n del mismo se produjo tan s\u00f3lo d\u00edas despu\u00e9s de la conclusi\u00f3n de la <a href=\"http:\/\/www.clintonfoundation.org\/healthmatters\/\">Health Matters Conference<\/a> en los Estados Unidos. Partiendo de la crisis de salud que existe en dicho pa\u00eds, este evento estuvo definido por la reuni\u00f3n de profesionales y expertos de diversos \u00e1mbitos (wellness, escolar, m\u00e9dico, etc.) que unieron sus fuerzas para promover una mejor salud entre la poblaci\u00f3n estadounidense.<\/p>\n<p style=\"text-align: left;\">Susie Ellis, presidente de SpaFinder, escribi\u00f3 un detallado <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/lessons-spa-industry-clinton-health-matters-conference\/\">art\u00edculo<\/a> sobre el evento en el cual se\u00f1alaba algunos puntos interesantes que valen la pena discutir. El enfoque del presente art\u00edculo se basa en el amplio consenso que existe hoy en d\u00eda con respecto a los beneficios de la prevenci\u00f3n, raz\u00f3n por la cual creemos, adem\u00e1s, que una alianza entre los hospitales y los spas ofrece una atractiva oportunidad para nuestro sector.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>El escenario actual<\/strong><\/p>\n<p style=\"text-align: left;\"><strong> <\/strong>Una de las realidades en torno a los hospitales de hoy en d\u00eda radica en el hecho que dichas instituciones se encuentran en un mercado dif\u00edcil en donde se ven forzadas a luchar para obtener sus ingresos. Con el fin de hacer frente a este escenario, los hospitales est\u00e1n optando por reducir costes o aplicar una serie de medidas que incluyen mejoras en su servicio al cliente, comida e instalaciones generales. Sin embargo, muy a menudo los hospitales tienden a pasar por alto oportunidades adicionales de crecimiento, tales como aquellas que ofrece la industria del spa.<\/p>\n<p style=\"text-align: left;\">Uno de los sectores que ha sacado provecho de la evoluci\u00f3n de la industria del spa es la industria hotelera. Seg\u00fan John R. Hendrie, los spas &#8220;se han asociado con \u00e9xito o han sido creados por hoteles y resorts, ofreciendo nuevas fuentes de ingresos y ventajas de comercializaci\u00f3n para dichos negocios de alojamiento&#8221;. Debido a las similitudes que existen en la prestaci\u00f3n de servicios a clientes de hoteles y pacientes, Hendrie ve la colaboraci\u00f3n entre hospitales y spas como un siguiente paso l\u00f3gico a seguir.<\/p>\n<p style=\"text-align: left;\">Mientras que Hendrie sustenta su idea con base en diferentes factores como la minuciosa cura a los pacientes y los ingresos econ\u00f3micos que los spas y centros de wellness pueden ofrecer a las operaciones de los hospitales, nosotros creemos que el elemento clave del \u00e9xito de una asociaci\u00f3n entre hospitales y spas se basa en el hecho de consolidar el concepto de prevenci\u00f3n como el principal clave a seguir en el campo de la salud.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>La Conferencia \u201cHealth Matters\u201d<\/strong><\/p>\n<p style=\"text-align: left;\">Como ya mencionamos antes, nos pareci\u00f3 interesante la publicaci\u00f3n del art\u00edculo de Hendrie con respecto a la realizaci\u00f3n de la conferencia \u00a0\u201cHealth Matters,\u201d un evento liderado por el expresidente Bill Clinton. <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/lessons-spa-industry-clinton-health-matters-conference\/\">Susie Ellis<\/a>, presidente de SpaFinder, acudi\u00f3 a este evento y comparti\u00f3 en un art\u00edculo sus propios puntos de vista acerca del mismo.<\/p>\n<p style=\"text-align: left;\">De acuerdo con Susie Ellis, hubo dos grandes conclusiones que surgieron de dicha conferencia. En primer lugar, todos los participantes coincidieron en la actual crisis de salud en los Estados Unidos. En segundo lugar, el concepto de prevenci\u00f3n fue colocado a la base de la soluci\u00f3n del problema. En su art\u00edculo, Susie Ellis dij\u00f3 que &#8220;el tiempo para ayudar a las personas a hacer cambios duraderos de estilos de vida saludables y difundir el mensaje de la prevenci\u00f3n (factor en el cual todos los participantes estuvieron de acuerdo) es AHORA&#8221;.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Concentrarse en la prevenci\u00f3n<\/strong><\/p>\n<p style=\"text-align: left;\"><strong> <\/strong>Algo que qued\u00f3 claro en la conferencia Health Matters fue que la prevenci\u00f3n ya no se considera un concepto de moda, sino m\u00e1s bien como un marco ideal para hacer frente a la actual crisis de salud que no s\u00f3lo afecta a los Estados Unidos sino tambi\u00e9n a diferentes sistemas de salud en todo el mundo. Teniendo en cuenta que una gran parte de los servicios prestados por los spas y centros de wellness se basan en tratamientos y terapias preventivas, la industria del spa tiene en sus manos el potencial para construir una s\u00f3lida alianza con aquellos hospitales que est\u00e9n dispuestos a adoptar un modelo preventivo de salud.<\/p>\n<p style=\"text-align: left;\">A pesar de que la oportunidad est\u00e1 ya disponible, los spas tienen que trabajar m\u00e1s duro si quieren disfrutarla. De hecho, los spas necesitan extender de una mejor forma el entendimiento sobre los beneficios que sus tratamientos pueden otorgar. A este respecto Susie Ellis se\u00f1al\u00f3 que durante la conferencia &#8220;ninguno de los presentadores mencion\u00f3 la palabra spa en todo el d\u00eda&#8221;.<\/p>\n<p style=\"text-align: left;\">Si el sector del spa es capaz de presentarse como un socio importante en el desarrollo de soluciones relacionadas con la prevenci\u00f3n, se puede tomar ventaja de una oportunidad de negocios que f\u00e1cilmente podr\u00eda definir el futuro de nuestro sector. La crisis de salud en torno a la industria del spa est\u00e1 cambiando de manera dram\u00e1tica. Una cosa es clara: Existe un movimiento din\u00e1mico al cual nuestro sector debe adaptarse y evolucionar en correspondencia. La colaboraci\u00f3n con los hospitales puede ser la pr\u00f3xima gran oportunidad para la industria del spa.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Lately, we have written extensively about the evolution of the spa industry and the current challenges and opportunities we have ahead of us. In particular, our posts have introduced the present synergy that is taking place between the spa industry and the medical field. From cancer-related treatments to pain management, we have explored different [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19,9],"tags":[86,87,88,89,90,16,91,92,93,94],"class_list":["post-1006","post","type-post","status-publish","format-standard","hentry","category-spa-and-wellness-trends","category-spa-management-2","tag-bienestar","tag-business-opportunities","tag-ehotelier","tag-hospitales","tag-hospitals","tag-medical-field","tag-oportunidades-de-negocio","tag-spa-finder","tag-spas-2","tag-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spas and Hospitals: A Fruitful Collaboration? &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2012\/02\/spas-y-hospitales-una-colaboracion-fructifera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spas and Hospitals: A Fruitful Collaboration? &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Lately, we have written extensively about the evolution of the spa industry and the current challenges and opportunities we have ahead of us. 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In particular, our posts have introduced the present synergy that is taking place between the spa industry and the medical field. 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