Nacho Arroyo Pilates Centre (Spain)
Project Skill : Business optimisation
Our client, Nacho Arroyo, wanted our input on the potential purchase of a Pilates studio in central Madrid. We looked at the viability of the purchase, the financing, and how the studio could be differentiated from the competition. Our feasibility study included a repositioning of the business and a new approach to customer segmentation, later translated into a marketing plan. Once the purchase was completed, Spa Balance kept the business humming with a timely audit designed to eliminate any slack.
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