Project Skill : Business optimisation
The initial expectation was to create a hip and trendy New York style nail bar. After assessing customer base and location, Spa Balance recommended opting for a low-cost nail salon concept instead. Specifically, we suggested lowering prices and changing staffing contracts to minimize fixed costs. For instance, hiring specialist staff on a freelance, revenue-share basis, rather than putting them on payroll. Our recommendations not only produced a profitable nail studio, it also later facilitated a successful sale of the business.