Emerging markets in the spa industry: India

 

This week, we will resume the topic of the emerging markets in Asia and take a closer look at the strategies for growth and development in the Indian spa industry. Earlier this month, the Global Spa and Wellness Summit was held in New Delhi, a sign that clearly points out the potential this market promises to the region.

In a recent article in spabusiness.com, Liz Terry reviewed the main opportunities and challenges of the Indian spa market, based on the report by PricewaterhouseCoopers on the Indian wellness economy, Imperatives for growth: the wellness industry.

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Emerging markets in the spa industry: China

 

In the next two posts, we would like to take a deeper look into the opportunities that two Asian giants offer the spa industry: China and India. We would like to start this week’s post by exploring the opportunities the rapidly growing Chinese spa industry promises.

In a previous article we touched upon the subject of the great business opportunity that the growing outbound Chinese tourism presented to the spa industry.  In today’s post we would like to go a step further and talk about a recent article published in spa business.com, titled Moving target, where Leonor Stanton analyses the results of the McKinsey report – Luxury Without Borders: China’s New Class of Shoppers Take on the World, which talks about the increasingly sophisticated Chinese consumer and their purchasing habits in terms of luxury goods and products, and the major challenges that today’s luxury brands face. As Stanton states, “while the report isn’t directly focused on spas, it outlines some interesting parallels for any operator in the luxury business”.

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