Childhood obesity, schools and spas

 

Our next series of posts will be focusing on the positive impact that spas can play in the general wellbeing of a society. Considering the first most important step is to ensure that our future generation is healthy, this article explores the current epidemic of childhood obesity and the role of spas in educating the next generation on how to lead healthier lifestyles.

If spas adapt their business models (from one that is purely profit orientated to one that is more focused on client benefit) and tap into new markets and look beyond the stereotypical ‘luxury’ client profile, the current epidemic of childhood obesity may be a new business opportunity for our industry. Seizing this opportunity will also show the capacity of our industry to be more innovative and imaginative in our service offering and ability to explore new customer segments.

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Spa Management and the Challenge of Finding the Right Professionals

 

Providing your spa with good management is a critical element that makes a difference between successful and failed businesses. Because of its crucial role, our first two posts of this month will be focusing on the challenges spa management poses to our industry and the options we have to overcome them.

This week, we will discuss some of these challenges, which we believe many spa owners can relate to. In particular, we will take a look at the current shortage of human capital and the related training problem responsible for provoking this lack of professional skills in the market.

In order to do this, we are using as a reference document the 2012 Spa Management Workforce & Education report elaborated by SRI International (founded as Stanford Research Institute) in agreement with the Global Spa & Wellness Summit. We think it is important to share with you some of the most relevant findings that came out from this interesting project.

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