Spa Balance

5 Way Hotel Spas Can Seize External Guests

  In our previous post, we introduced some of the sales activities that hotel spas can implement in order to improve their capture rate activities. This week, we are sharing additional ideas that can help these hotel spas to tap into the local market. The following five tips provide a guide on how to reach […]

Hotel Spas and the Implementation of Inhouse Guest Capture Rate Activities

  This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once […]

Spas and The Consumer Decision Journey

  In our previous post, we compared two different marketing models: The traditional funnel purchase and the Consumer Decision Journey (CDJ). Considering the comprehensiveness provided by the latter, we chose the CDJ model as the ideal marketing guide for our industry. We believe that by using this model, we can start focusing on the most […]

Choosing the Right Marketing Strategy for your Spa

    In previous posts, we have stressed the importance of bringing effective marketing into our industry. We would like to share with you some useful insights regarding this topic in our first two posts of this month. This week, we will take a look at the changing approaches that are shaping marketing strategies nowadays. […]