Spa Balance

Spas and Treatment Menu Engineering

  Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on spabusiness.com. The following post introduces the development, basic […]

Spas and Treatment Menu Engineering

Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on spabusiness.com. The following post introduces the development, basic principles […]

Discount Deals and the Spa Industry

  The recent boom of spa services offered through the Internet by discount and daily deal sites like Groupon is one of the most controversial issues surrounding the spa industry today. Many professionals within our sector have argued against online deals saying that they affect the reputation, margins and profitability of the spa industry. However, […]

Spas and the Treatment of Patients with Cancer

  Over the last years, the spa industry has experienced a strong change regarding the way it implements its service offerings. Treatments for patients suffering from cancer are only one approach the spa industry has been considering as an additional option for expanding its services. Although there are still many obstacles to overcome in order […]