In our previous post, we spent some time talking about medical tourism and the opportunities it offers for the spa industry. Although this week’s topic is slightly different, it also connects our field with the travel and hotel industries. In this article, we take a look at the trends and business opportunities offered by Chinese outbound travellers who, according to the China Outbound Tourism Research Institute (COTRI), are set to transform their country into “the largest source market for global tourism before 2020.”
We will be nurturing this discussion with some of the valuable insights provided by the article Preferences and Attitudes of Chinese Outbound Travelers: The Hotel Industry Welcomes a Growing Market Segment published by the Cornell University Report and written by Peng Liu, PH.D., Qingqing Lin, Lingqiang Zhou, Ph.D., and Raj Chandnani. Let’s see why we think our industry can also take advantage of this important trend within the travel industry.