The Chinese traveller: A new business opportunity for the spa industry?

 

In our previous post, we spent some time talking about medical tourism and the opportunities it offers for the spa industry. Although this week’s topic is slightly different, it also connects our field with the travel and hotel industries. In this article, we take a look at the trends and business opportunities offered by Chinese outbound travellers who, according to the China Outbound Tourism Research Institute (COTRI), are set to transform their country into “the largest source market for global tourism before 2020.”

We will be nurturing this discussion with some of the valuable insights provided by the article Preferences and Attitudes of Chinese Outbound Travelers: The Hotel Industry Welcomes a Growing Market Segment published by the Cornell University Report and written by Peng Liu, PH.D., Qingqing Lin, Lingqiang Zhou, Ph.D., and Raj Chandnani. Let’s see why we think our industry can also take advantage of this important trend within the travel industry.

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RevPATH and the art of understanding time to improve yield management in the spa industry

 

Last week, we introduced some of today’s most challenging issues surrounding yield management in the spa industry. Furthermore, we stressed the importance of bringing an integrated approach into revenue management capable of providing spas with the opportunity to measure time as a crucial variable to understand revenue-production performance.

In our previous post, we briefly introduced RevPATH as the key performance indicator (KPI) that will allow us to measure time effectively. In the following lines, we would like to further explain the benefits that this KPI provides to spas and wellness centres in terms of revenue management. We would like to continue to use the reference document Spa Revenue Management from Sheryl Kimes and Sonnee Singh. Let’s take a look.

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Hotel Spas and Revenue Management

 

This month, we would like to share some articles dealing with spas’ day-to-day operations and revenue/profit strategies. We would like to kick off this series with a post where we will take a look at the benefits that hoteliers can perceive if they add their spas to their revenue management system.

In order to do this, we are going to share some of the insights that Patrick Landman, CEO of Xotels and hotel management expert, shared on a very interesting article published in Tnooz, the global provider of content to the travel, tourism and hospitality industry. Although a challenging issue, the hotel industry needs to change the way it has been operating its spa facilities. Let’ see why.

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