Spa Balance

Spa and wellness: What’s the difference?

  As we take a closer look at the trends in the spa industry for 2014, it’s continuously important to focus on the wellness topic. This year, as with last year, we are likely to see a continuous trend of increasing demand for wellness spas and wellness services. And, as we saw in 2013, many […]

The 2012 Post-Mortem of the Spa Industry

  Last month, we shared some insights about the trends that the spa industry consolidated in 2012. We would like to welcome 2013 by taking a look at the way our industry evolved last year. In particular, we would like to focus on the three trends that we saw unfold in 2012 and will continue […]

Innovation & Imagination in the Spa Industry: Time to Join the Conversation!

Innovation and imagination are subjects that are in the forefront of most industries today, and the spa industry is no exception. In times of crisis, where we see the emergence of the new order, it is even more important to be innovative and imaginative. The spa industry can undoubtedly benefit from this by looking at […]