With the arrival of the Internet, the world of business has changed dramatically. This change has been dictated mostly by the birth of a virtual consumer who has created a new world of interactions responsible for redefining the way people buy products and services today.
This week, we will discuss the crucial role that digital marketing plays in the business world. The following tips are based on a recent article written by Aaron Shapiro for McKinsey Quarterly in which the author highlights the importance of implementing an effective software layer. We believe these are useful insights the spa industry needs to consider in order to adapt their business model to successfully compete in the new digital age.