Spa Balance

68. How to Master Creating Impactful Wellness Concepts – Part 1

How can you create impactful wellness concepts?

Today, I’d like to share the first episode of a 3-part guide on how you can master creating impactful wellness concept.

I’ll guide on how you can master creating impactful wellness concepts – concepts that are profitable, loved by your guests and team, AND make a positive impact.

This isn’t about creating a bling concept; it’s about the strategy and psychology behind it.

We’ll deep dive into how you can create a successful and impactful concept, so you feel confident you the best, most profitable wellness asset for your hotel.

Here’s what you’ll learn:

→ the ‘emotional cycle of change’ – what is required to successfully implement a new concept 

→ the certainty of purpose needed to know you’ve nailed your wellness concept

→ how to map out your guest’s entire journey with you (from pre-arrival to post-departure)

→ how to define your unique way of doing wellness.

When you have that certainty of purpose, you have a clear compass to follow, you understand your guest’s wellbeing needs and you are clear how you are going to deliver these remarkable wellness experiences.

In today’s episode, I delve into how you can create that certainty of purpose.


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→ Are you a wellness director who wants to join 1% of wellness leaders?

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→ Are you an owner of a small, independent hotel with a strong wellbeing focus?


Here are 2 ways I can help:

📌 The Wellness Asset Academy:
10-week online group programme where I walk you through my proven 7-step ESSENCE framework so you can enjoy higher pay and secure yourself a GENUINE seat at the hotel’s big table

…so that wellness is no longer the most neglected area in the hotel.

Join the waitlist here.


📌 Asset Builder Mentorship:
Exclusive 6-month 1:1 mentorship programme so that you can nail how to create a wellness asset in every property, create a team of proud people and deliver your guests transformative experiences.

Become a steward of true hospitality.


💡 Why work with me? 

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide 


Are you ready to become tomorrow’s hospitality leader?

Or listen on your favourite podcast app