Give back to your community, environment, and destination...
without degenerating them.
What is the Asset Builder?
This is your exclusive opportunity to get 1:1 high-level mentorship from Sonal Uberoi to:
- Create a wellness asset that transforms your guests’ wellbeing
- Make a positive impact by empowering local traditions and healing modalities
- Attract the discerning, conscious traveller whose values align with yours
- Build a commercially sustainable business that allows future generations to thrive
Go from feeling lost and overwhelmed to becoming a fulfilled steward of responsible hospitality in 6 months.
The Asset Builder is perfect for you if…
You’re an owner of a small, independent hotel with a strong wellbeing focus AND you:
- Have a deep sense of service to your community, people, and destination.
- Want to invest time and energy into adding value to your hotel for years to come.
- Believe in the power of responsible hospitality - one that regenerates instead of degenerates.
- Aspire to empower your local community and treat your people with respect.
- Care for the wellbeing of the entire ecosystem.
- Seek future generations to thrive in harmony with the community and planet.
This exclusive 1:1 mentorship will allow you to make a genuine lasting impact.
Traditional hospitality has done big harm:
- Build a magnificent building and grand spa facilities.
- Slap on beautiful marketing images and make your entire sales office promote it.
- Hire local people for low-pay work while getting international talent for high-pay jobs.
- Work your therapists to the bone with back-to-back deep tissue massages.
- Offer salmon for breakfast in Dubai and a ‘modernised’ version of Ayurveda in Norway,
…while claiming they’re an expert in wellness.
You don’t share the same definition of hospitality .
You understand the need to evolve into a more conscious and responsible approach.
If you want to leave a positive legacy, less is more.
Here’s the reality:
1. You don’t need lavish spa facilities and hydrotherapies that strain the environment.
2. You don’t need to hire wellness gurus or have a ninja team.
3. You don’t need to invest in new shiny gadgets or trending treatments like IV therapy, Himalayan salt caves, or a Cryo chamber and not know where to start.
4. You don’t need expensive recycled materials you can’t afford or certifications to tick the sustainability and wellness boxes.
Guests won’t come flocking in because of these things.
Guests will come because they want meaningful experiences integrated with the community and the destination – leaving them transformed.
Imagine you became a steward of responsible hospitality...
By creating a business that gives back to the community, environment, people, and destination, instead of degenerating them.
You want your guests to create memorable personal connections by opening the doors to your home, letting them discover those magical spots where you created fond memories, get a glimpse into the culture, people, food, art, and learn local healing traditions and ways of living.
This is true hospitality. You can do this by:
- Engaging with local artisans to offer your guests enriching cultural activities to revive ancient customs.
- Tapping into local healing traditions from your destination like yoga, Ayurveda, Traditional Chinese Medicine, energy healing, etc.
- Designing your property in harmony with the energy of the land by using ancient building systems like Vastu Shastra, Feng Shui, and Sacred Geometry.
- Hiring people locally, training them, and opening up opportunities for their growth.
- Offering locally-sourced, organic produce.
- Lowering the environmental footprint of your property.
- Making your hotel an integral part of the fabric of your destination.
Ultimately attracting the responsible tourist who wants to engage with the local culture, while being conscious of their impact on the destination.
But you might be asking yourself:
- “Where do I start?” You feel lost. You are not sure what you need to do or where to begin. You feel directionless and anchorless.
- “What treatment, services, and facilities should I add to make the impact I want?” There are so many trending wellness offerings out there you don’t know which one is right for your hotel and your destination.
- “What expertise will I need?” You are not confident you have the right people to integrate your hotel’s wellness vision within the grand scheme of the destination.
- “How can I get my business partner’s buy-in on my vision?” You all have great ideas but compromises need to be made. It's a long and expensive process to get everyone on the same page. You don't have time or money to waste.
- “How can I build something unique, something the market hasn’t seen before?” You don’t want to be vanilla or fade away in the sea of sameness.
- “Will this work?” You doubt whether wellness can enhance the wellbeing of your community and environment while staying profitable.
The truth is:
Wellness takes time, resilience, and the right strategy.
You know what you want, but you’re not confident on how to communicate your vision and make it a reality.
As a result, you struggle to build a commercially sustainable business.
¿Le suena familiar?
- All your money is spent on expensive wellness consultants and architects to barely see noticeable results.
- You wonder whether all these people are necessary when you’re the one who has the vision and needs to do the heavy lifting.
- The continuous stress of keeping up with the latest trends, the cutting-edge technology, or the state-of-the-art equipment.
- The dilemma whether to spend your money on wellness facilities that are costly to run but don’t generate any tangible impact on your guests or community's wellbeing.
- The financial strain of balancing short-term cost increases versus long-term benefits of doing things right.
So what’s missing?
You miss one or more of these 3 key ingredients to make this impact:
1. Certainty of purpose
Clarity on your “why”. Why do you do what you do? Who do you want to serve? What does it mean to be true to your destination?
When you are certain about your purpose, you transition from chaos to clarity. You no longer feel anchorless.
2. Discipline of focus
Creating the vision is only half the battle; maintaining it requires discipline.
Fix what isn’t working rather than abandoning the entire concept. This will help you go from being capricious to keeping steadfast.
3. Seal of difference
It’s not what you do but how you do hospitality that sets you apart from the hotel next door.
Make your hotel a timeless landmark in your region so you don’t become vanilla and get lost in the sea of sameness.
With certainty of purpose, disciplined focus, and your unique seal of difference, you become a steward of responsible hospitality.
The Asset Builder is your fast track to profitability and impact.
It is a 6-month mentorship where I show you step-by-step how to build a successful wellness offering – allowing you to leave a legacy of landmark properties with happy guests, staff, community, and a regenerated environment.
Impactful wellness leaders say this…
“Creating a strong wellness concept takes time and preparation and you have to be patient. It’s like losing weight, if you lose it too quickly, it will come back on. But if you do it slowly and properly, you will consolidate your body and your metabolism will change. The ESSENCE methodology does just that. It helps GMs to make thorough preparations, create something genuinely unique, get the right people on board and attract the right audience to truly differentiate your hotel from the rest by using wellness.”
Fernando Gibaja, Hotel General Manager - Singapore
By the end of this programme you will…
1. Have clarity on the impact you want to make – the people you are serving, your values, and how they fit with their destination and their place.
2. Attract the right teams to design the facilities and team members.
3. Save thousands of $$$ in potential mistakes that later are costly to fix, such as fancy natural pools that become a constant source of headache.
4. Have the determination to stay true to your purpose, fix what isn’t working, set the team up for success, and create transformative experiences for guests.
5. Create an evergreen offering in which you become a prominent, authentic player in the hospitality field.
6. Have sustainable practices that measure the impact of the environment, and long-term solutions to regenerate the environment.
7. Attract the responsible tourist who wants to engage with the local culture, food traditions, and lifestyle – staying true to your values and destination.
8. Become a core driver of the community – have elevated local commerce, artisans, and agricultural producers which allow you to make a positive impact on the whole.
Impact-driven/Value-driven leaders say this:
“I love that Sonal’s ESSENCE methodology emphasises the hotels’ mission to give holistic wellness to its guests and shows them how to. Without wellness at the centre of the hotel’s identity and culture, there can be no comprehensive hospitality.”
Ana Beatriz Hospitality consultant, Ana Beatriz - Portugal
Meet your wellness business coach
Ever wish you had a mentor who guides you toward the big picture to create a solid foundation in order to build the impact you want? Well, that’s me.
I’ve seen wellness excel, but I’ve also faced failure head-on. I know what works. And I know what doesn’t.
My name is Sonal Uberoi and I’m the founder of Spa Balance – a Madrid-based boutique consultancy specialising in creating profitable wellness concepts for wellbeing-conscious hotels.
I’ve managed 40+ wellness projects in 20+ countries around the world – working with top brands such as Four Seasons Hotels & Resorts, Accor, and Six Senses Resorts & Spas.
I’m also the author of the #1 Best-seller, The Wellness Asset.
I’m here to set you up for success and turn your wellness offering into a winning concept.
Sonal Uberoi – Founder and Wellness Director
What’s inside the Asset Builder?
Explore the type of offering that is an asset from the get-go, choose the perfect wellness concept for your property, and learn how to present your most profitable wellness concept to stakeholders.
What you’ll achieve in Stage 1:
- Developing the Values Ecosystem – get clear on your personal & business values, who you want to serve, and your destination.
- Narrow down your brainstormed concepts to find the perfect fit for your hotel’s business strategy so you can focus on what works.
- Stress-test your concept so it not only looks good on paper but is also feasible and guarantees success (we’ll get into numbers, I have your back).
Craft your ‘Asset’ and make sure it stands out as a valuable asset so you can impress stakeholders, attract guests, and set your hotel apart.
The spotlight shifts to your guest’s experience and how to address their wellbeing problems – the core reason they seek your services. Step into their shoes, and feel the journey as they would.
What you’ll achieve in Stage 2:
- Understand your ideal guest and identify the root cause of their wellness challenges so you can tailor your offerings to meet their precise needs.
- Walk virtually through every step of their journey – from pre-arrival to post-departure – making sure no detail is overlooked.
- Work hand-in-hand with your destination and your local community to create meaningful and lasting connections.
Write the winning plan that empowers your team to skillfully address your ideal guest’s pain points so you can deliver remarkable wellness experiences.
Make your wellness concept a reality and a landmark in your destination – a steward of responsible hospitality by creating your unique way of doing wellness and hospitality.
What you’ll achieve in Module 3:
- Identify your uniqueness so you can confidently pinpoint what makes your approach special and make it unreplicable.
- Navigate blind spots to ensure a smooth implementation so you can work around the challenges unique to your property.
- Document processes to ensure efficiency, effectiveness, and long-term sustainability so your operations work like a well-oiled operational machine.
Build the right system – the foundation for bringing your concept to life and setting your team up for success for years to come.
Learn how to find, hire, and retain the right team – one that aligns with your wellness vision WITHOUT breaking the bank.
What you’ll achieve in Stage 4:
- Craft your organisational chart making your team structure more efficient so you get clear on what positions you can sustain.
- Define your roles and create visual representations, making responsibilities and expectations clear so you can ensure a smooth team operation.
- Foster a ‘well’ environment and create a workplace that supports the wellbeing of your team so you can cultivate a thriving work environment.
Hire people locally and upskill them instead of hiring expensive talent internationally. Help elevate your community and be a positive contributor.
Discover how to keep your operations on the right path toward your big-picture goals – preventing expensive mistakes when daily operations throw you off track.
What you’ll achieve in Stage 5:
- Stimulate team learning and foster an intentional learning environment so you can boost overall team knowledge.
- Embrace intentional practice and align your team with your true purpose so you can stay focused on your goals.
- Fine-tune your concept with a powerful strategy so you can improve its effectiveness and impact.
See your wellness concept past the finish line; fix what isn’t working and sharpen what is working.
Ensure your team consistently delivers remarkable experiences to your guests by foolproofing your day-to-day operations.
What you’ll achieve in Stage 6:
- Spot common mistakes and everyday service glitches so you can address them effectively.
- Create your master and individual checklists so you can improve your processes thanks to a solid system.
- Put and implement checks in your operations so you can ensure consistent and top-notch service delivery.
Review your checks and processes regularly to avoid mundane repetition and duplication of tasks.
Make your hotel wellness offering stand out from the competition and build a loyal customer base that leaves happy reviews – saving you $$$ in marketing spend.
What you’ll achieve in Stage 7:
- Find your ‘s’ number and discover your hotel’s unique factor so you understand what makes it share-worthy.
- Exceed expectations and go beyond the ordinary to give your clients an extraordinary experience so you can create lasting impressions.
- Curate shareable moments and make it incredibly easy for your guests to share those special moments so you can boost your wellness impact.
Achieve exponential outreach by turning loyal customers into advocates who attract like-minded, responsible travellers.
Inside The Asset Builder you get…
- 1:1 mentorship to work on the bigger picture.
- 3 weekly sessions per month.
- Access to the Wellness Asset Academy portal during the mentorship - deeper understanding + bonuses that come along with (instead of $1997).
- Access to Wellness in Hospitality Spotlights where you learn from key impact leaders.
- Time, money, and frustrations saved (invaluable).
4 bonuses that will make your journey a smooth breeze…
Bonus #1
Concept Stress-Test
(value: 1.000€)
Bonus #2
Best and Worst Case templates
(value: 1.500€)
Bonus #3
Wellness Business Essentials Toolkit
(value: 5.000€)
Bonus #4
El libro The Wellness Asset
(value: 17.99€)
Satisfied impact leaders say this:
Wellness as a tool to carve out your own niche
“A lot of the new offerings from hotels will be vanilla concepts that don’t cater to what the clients really want. Sonal’s ESSENCE methodology has it right – if you’ve got the core values right, your wellness asset will transform and future proof your hotel.”
Abedin Sham - Family-owned and run hotel chain, India
Wellness as a tool for boosting footfall
“We are entering into a very precarious time in our industry where hotels will fight over the same clients as the demand is limited. The ESSENCE methodology created by Sonal is perhaps the most viable alternative that can help hoteliers adapt and pivot into new territory without breaking budget. If it is done right, this could be the best bet to future-proof the industry.”
Yagna Prathap - Owning company, UAE
When you complete the Asset Builder mentorship, here’s what happens to you...
1.
You have a happy, committed, and motivated team because they are given the opportunity to shine. They have the framework and tools to craft and deliver landmark experiences.
2.
You have happy guests who leave rave reviews and repeat because their wellbeing problems are solved and they get to live the local lifestyle and traditions.
3.
Your hotel becomes a landmark within the community; it becomes a meaningful contributor, not only in terms of economy and employment but also in the social and environmental wellbeing aspects of your wellness asset.
4.
You stay true to your values and destination – regenerating the environment, reviving local traditions, and empowering your community.
5.
You become a fulfilled hotelier – instead of constantly putting out fires, managing unhappy staff, dealing with broken equipment, and angry guests, you can dedicate your time to the bigger picture, to the things you want and enjoy doing. You tap into your highest potential.
Ready to leave a positive legacy in your destination?
Join the Asset Builder today.
Let’s discuss if we’re a good fit for each other on a call.
You’re on your toes but you might be thinking…
I’ve made it simple for you and your team. That’s why I’ve created the proven 7-step ESSENCE framework, guiding you every step of the way. This framework is designed to set you up for success.
Taking a leap can be daunting, but with the ESSENCE framework and my support, you’re not doing it alone. I’m here to help you navigate this journey with confidence and clarity.
Getting buy-in from partners can be challenging, but the ESSENCE framework includes strategies to effectively communicate and demonstrate the value of your wellness asset. Together, we’ll create a compelling narrative that aligns with your business goals and resonates with your stakeholders.
After each stage, you’ll have a clearly marked deliverable, providing tangible results you can share with stakeholders. Additionally, we conduct regular check-ins and feedback sessions to ensure you stay on track and maximize the benefits of the mentorship.
Got any last questions?
You’ll receive a link to fill out the ESSENCE scorecard, which kicks off your Deep Dive session. The scorecard gives us a snapshot of where your business is across the seven key stages, allowing us to focus on your opportunities of growth during the mentorship.
The program spans 6 months with 6 Implementation Weeks to ensure ample time for execution. Each stage requires about 12 hours of work, averaging 4 hours a week.
Don’t worry. The Asset Builder mentorship is designed for busy hoteliers like you. Recordings of the sessions will be sent to you as soon as they are available, ensuring you stay in the loop. We also encourage your entire team to join the sessions, so someone is always present if you can’t make it.
The Wellness Asset Academy learning portal is where you’ll be guided through the 7-step ESSENCE framework, gaining in-depth knowledge and actionable insights at each stage. Additionally, you’ll have access to the Wellness in Hospitality spotlights, showcasing what key impact leaders in the industry are doing. This portal is designed to provide you with the tools and inspiration to elevate your wellness offerings and make a lasting impact.
Yes. Once you sign up, you and your team will gain instant access to the learning portal. with all the relevant material. As we work through each stage of the ESSENCE model, you will be able to access the content at any time during the mentorship.
You will be given login access for each of your executive team members so they can learn along the way.