1.0Spa Balancehttps://www.spa-balance.com/esrich600338<blockquote class="wp-embedded-content" data-secret="6wgQCLPnOp"><a href="https://www.spa-balance.com/es/podcast/104/">104. You Don’t Have A Wellness Problem. You Have A Wellness Director Problem</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.spa-balance.com/es/podcast/104/embed/#?secret=6wgQCLPnOp" width="600" height="338" title="«104. You Don’t Have A Wellness Problem. You Have A Wellness Director Problem» — Spa Balance" data-secret="6wgQCLPnOp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.spa-balance.com/wp-includes/js/wp-embed.min.js </script>Today’s a controversial one--- one that will ruffle feathers.So, here we go.You don’t have a wellness problem.You have a wellness director problem.And here’s the harsh truth—you might be the one who created it.Last week, I was sitting in the café of a hotel in Spain, observing the dynamics between the GM and his department heads.The Director of Rooms? A solid handshake and a planning session.The Director of F&B? Coffee, strategy talk, a clear seat at the table.And then... the wellness director walked by.A nod. A quick fix-it conversation about a sauna door.That’s it. No seat at the table. No business conversation. Just operational scraps.It brought back memories.When I was a wellness director, I wasn’t seen as emotional enough—I was expected to be more emotional.Essentially, I was expected to cry when overwhelmed. I was expected to be less finance-oriented. Less strategic.Because that’s the box wellness directors are often put into.And at the same time, we’re unfairly perceived as too soft, too sensitive, not business-minded enough.It’s a double standard.And it’s holding wellness back.In this episode, I unpack 3 key mechanisms driving this disconnect:→ Perception vs. Position:Why wellness directors are seen as soft, and how that perception undermines their business leadership potential.→ Mismatch of Expectations:GMs want strategic leaders, but train therapists. We expect them to do everything—without setting them up for success.→ Asset Misalignment:You want wellness to be an asset, but treat the role of a wellness director like a gap-filler. That math will never add up._______Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→ Join the waitlist here.2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→ Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide