{"version":"1.0","provider_name":"Spa Balance","provider_url":"https:\/\/www.spa-balance.com\/es","title":"22. Insider Perspectives - Navigating Trends, Challenges, and PR in the Hospitality Industry with Maria Pajares &#8212; Spa Balance","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"JG9Hx1hX1p\"><a href=\"https:\/\/www.spa-balance.com\/es\/2023\/09\/22-2\/\">22. Insider Perspectives &#8211; Navigating Trends, Challenges, and PR in the Hospitality Industry with Maria Pajares<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.spa-balance.com\/es\/2023\/09\/22-2\/embed\/#?secret=JG9Hx1hX1p\" width=\"600\" height=\"338\" title=\"\u00ab22. Insider Perspectives &#8211; Navigating Trends, Challenges, and PR in the Hospitality Industry with Maria Pajares\u00bb \u2014 Spa Balance\" data-secret=\"JG9Hx1hX1p\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.spa-balance.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","description":"\"Wellness is not an add-on; it's a crucial part of the overall hospitality experience. Hotels should find creative ways to bring wellness professionals into the main hotel space physically and digitally, including social media, websites, and PR efforts.\" - Maria Pajares.Today I\u2019d like to talk about the role of PR and sales and marketing in the hospitality industry, specifically when it comes to navigating consumer trends and the challenges both hoteliers and agencies face when it comes to their PR initiatives. And to shed light on this subject, I couldn\u2019t have picked a more seasoned, delightful and experience professional \u2013 Maria Pajares. Maria, founder of Mason Rose a PR agency based in the UK, is an amazing source of information and wisdom. I was lucky enough to have her speak at my first virtual wellness summit, The Wellness in Hospitality Spotlight in June this year. What I loved about our discussion is how consumers actually want to see who the wellness professionals are. Traditionally, in hotels, it has always been about show casing the chef. But rarely do hotels show case their wellness people \u2013 the very people who actually have the power to transform guest experiences in our hotels."}