{"id":9097,"date":"2026-10-11T09:00:00","date_gmt":"2026-10-11T07:00:00","guid":{"rendered":"https:\/\/www.spa-balance.com\/?post_type=podcast&#038;p=9097"},"modified":"2026-10-12T09:19:10","modified_gmt":"2026-10-12T07:19:10","slug":"182-why-the-best-spa-directors-struggle-as-consultants","status":"publish","type":"podcast","link":"https:\/\/www.spa-balance.com\/es\/podcast\/182-why-the-best-spa-directors-struggle-as-consultants\/","title":{"rendered":"182. Why the Best Spa Directors Struggle as Consultants"},"content":{"rendered":"<div id=\"buzzsprout-player-19917678\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/1739894\/episodes\/19917678-182-why-the-best-spa-directors-struggle-as-consultants.js?container_id=buzzsprout-player-19917678&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<p class=\"wp-block-paragraph\">I had the expertise and I also had clients. Yet my best year as a consultant still paid less than my old job as a global head of wellness.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve reached the top of your game and can&#8217;t understand why consulting isn&#8217;t paying off, this episode is for you.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I set up my consultancy in 2008, sure I&#8217;d be a brilliant consultant. I&#8217;d worked with the best brands, opened the grandest spas and been promoted all the way to global head.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh boy, how wrong was I.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Twice, I was forced to crawl back into full-time employment: once for two years, the next for one. For five or six years, I even taught English on the side to make ends meet. I lived in feast and famine, exhausted with just one or two clients. And I signed clients I knew weren&#8217;t right for me, because I needed the money.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I did everything I was told. I chased hotel chains and openings, taught in hospitality schools, spoke at conferences, posted on LinkedIn and published an e-book. Then I looked outside the industry: masterminds, business coaches, every business book I could find. None of it was built for hospitality wellness. My business coaches&#8217; advice? &#8220;Change your niche.&#8221;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I didn&#8217;t. I became obsessed with cracking the code instead. Today, I can have up to 15 clients on the go, and I&#8217;m less tired than when I had one or two.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In this episode, we cover three things:<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.- Why we were all guessing.<\/strong>Everyone who reached the top of the corporate ladder was chasing the same one or two big projects and the same teaching positions. We weren&#8217;t building businesses. We were copying each other.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2.- Why generic business advice doesn&#8217;t work for hospitality wellness.<\/strong>What happened when I took my problem outside the industry, and why &#8220;change your niche&#8221; was the wrong answer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.- The five questions that changed my business.<\/strong>Which path is right for me? What exactly do I sell, when I can do so much? How do I become the obvious choice? How do I sign clients, deliver and get referrals? And how do I build it all without draining my savings?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By the end of this episode<\/strong>, you&#8217;ll understand why being brilliant at your craft isn&#8217;t enough to make money as a consultant, and the five questions you need to answer to turn your expertise into a business.&nbsp;<\/p>","protected":false},"author":2,"featured_media":0,"template":"","class_list":["post-9097","podcast","type-podcast","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>182. Why the Best Spa Directors Struggle as Consultants &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/podcast\/182-why-the-best-spa-directors-struggle-as-consultants\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"182. Why the Best Spa Directors Struggle as Consultants &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"I had the expertise and I also had clients. 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