{"id":1048,"date":"2012-05-16T13:22:55","date_gmt":"2012-05-16T11:22:55","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=1048"},"modified":"2012-05-16T13:22:55","modified_gmt":"2012-05-16T11:22:55","slug":"innovacion-sanitaria-el-gran-reto","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2012\/05\/innovacion-sanitaria-el-gran-reto\/","title":{"rendered":"Healthcare Innovation – The Big Challenge"},"content":{"rendered":"

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In our previous post, we discussed some of the root causes and effects of the current healthcare crisis. Although the situation is alarming, this crisis has also created additional room for innovation. Putting this innovation into action is, however, the biggest challenge a company needs to face when dealing with today’s healthcare crisis.<\/p>\n

This week, we will continue to share some of the insights provided by Lekshmy Parameswaran and Jeroen Raijmakers in their paper People-focused Innovation in Healthcare. In particular, we will explore the principles and mindset that Philips Design, one of the world’s largest design consultancies, has embraced in order to support innovation strategies aimed at providing patients and professionals with an improved healthcare experience. We think these are useful tips for the spa and wellness industries.<\/p>\n

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En nuestro art\u00edculo anterior, hemos discutido algunas de las causas primarias y efectos de la crisis sanitaria actual. Aunque la situaci\u00f3n es alarmante, esta crisis tambi\u00e9n ha creado un espacio adicional para la innovaci\u00f3n. Poner en marcha dicha innovaci\u00f3n es, sin embargo, el reto m\u00e1s grande que una empresa necesita afrontar cuando se trata de intervenir en la crisis actual de la salud.<\/p>\n

Esta semana, continuaremos compartiendo algunas de las reflexiones proporcionados por Lekshmy Parameswaran y Raijmakers Jeroen en el documento People-focused Innovation in Healthcare. En particular, vamos a explorar los principios y la mentalidad que Philips Design, una de las consultoras m\u00e1s grandes del mundo del dise\u00f1o, ha adoptado con el fin de apoyar estrategias de innovaci\u00f3n encaminadas a proporcionar a los pacientes y profesionales de la salud con una mejor experiencia en materia de asistencia sanitaria. Creemos que estos sean consejos \u00fatiles para las industrias de spa y wellness.<\/p>\n

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Innovation and Strategic Partnerships<\/strong><\/p>\n

<\/strong>In today’s healthcare environment, competition is tough. In order to thrive in such a scenario, organisations need to combine in a smart way innovative strategies with a sustainable financial system. In addition to this, the current challenges in the healthcare field require different skills and knowledge that hardly any healthcare organisation is able to provide by itself only.<\/p>\n

Because of this, healthcare providers need to understand the importance of forging partnerships and strategic alliances with different actors. An increasing understanding on this area offers a great opportunity for the spa and wellness industries to effectively integrate their service into the health field. This kind of environment is the one that could potentially encourage, for example, a new partnership between hospitals and the spa industry.<\/p>\n

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Key Questions<\/strong><\/p>\n

The first step to tackle the current crisis and embrace an innovative approach requires an elaboration of key questions about the problems the healthcare system faces today. In their paper, Parameswaran and Raijmakers list a set of questions that touch some of the most important obstacles and challenges affecting the healthcare industry.<\/p>\n

Some of these crucial issues include the difficulty people have to change their lifestyles, the nature of the obstacles that prevent care teams from providing optimal care, the development of bottlenecks in care delivery, the expectations people have from clinical technologies, and the elaboration of strategic decisions in a world defined by an unpredictable future.<\/p>\n

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The Philips Design\u2019s Approach to Innovation<\/strong><\/p>\n

<\/strong>As a leader in the elaboration of healthcare solutions, Philips is a company “focused on improving the quality of people\u2019s lives through the timely introduction of meaningful innovations”. Philips Design has applied the company’s philosophy of “sense and simplicity” to tackle the complexity of our world and the current healthcare crisis.<\/p>\n

In addition to this, Philips Design has enhanced its capabilities by focusing on the people. As stated by Parameswaran and Raijmakers, Philips “delivers advanced solutions for health professionals, to meet the needs of patients, and to give consumers access to affordable healthcare in hospital or at home”. The combination of human sciences and design experts under one roof has allowed Philips Design to come up with some of the most innovative solutions in the health field.<\/p>\n

Some of these solutions include initiatives such as My Heart, a project that provided personal healthcare applications for preventing and managing cardiovascular diseases, and Nebula, an interactive projection system aimed at enriching the whole experience of going to bed and sleeping.<\/p>\n

The most important thing about the innovative activities that Philips Design carries out relies on the fact that its “focus is given to creating the optimal conditions for innovation in healthcare, which has more to do with team dynamics and mindset than standard processes and tools”. This innovation mindset is defined by different core principles that include an understanding of the challenges that are in front of us and the ability to listen, confront, collaborate, trust, act and learn during the whole process.<\/p>\n

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We strongly believe that the spa and wellness industries can also learn a lot from this successful mindset. If we are able to build our own strategies with a similar approach, we could eventually be in a good position to fully embrace innovation.<\/p>\n

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Innovaci\u00f3n y alianzas estrat\u00e9gicas<\/strong><\/p>\n

<\/strong>En el entorno actual de la salud, la competencia es dura. Con el fin de prosperar en este escenario, las organizaciones deben combinar de manera inteligente estrategias innovadoras con un sistema financiero sostenible. Adem\u00e1s de esto, los desaf\u00edos actuales en el campo de la salud requieren diferentes habilidades y conocimientos que dif\u00edcilmente ninguna instituci\u00f3n de salud es capaz de proporcionar por s\u00ed sola.<\/p>\n

Debido a esto, los proveedores de salud necesitan entender la importancia de crear asociaciones y alianzas estrat\u00e9gicas con diferentes actores. Una mayor comprensi\u00f3n en esta \u00e1rea ofrece una gran oportunidad para las industrias de spa y wellness de poder integrar de manera efectiva sus servicio en el campo de la salud. Este tipo de ambiente es el que podr\u00eda favorecer, por ejemplo, una nueva asociaci\u00f3n entre hospitales y la industria del spa.<\/p>\n

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Preguntas clave<\/strong><\/p>\n

<\/strong>El primer paso para hacer frente a la crisis actual y adoptar un enfoque innovador implica la elaboraci\u00f3n de una serie de preguntas clave acerca de los problemas que el sistema de salud enfrenta hoy en d\u00eda. En su art\u00edculo, Parameswaran y Raijmakers enumeran una serie de preguntas que tocan algunos de los obst\u00e1culos y desaf\u00edos m\u00e1s importantes que afectan a la industria de la salud.<\/p>\n

Algunas de estas cruciales cuestiones incluyen la dificultad que las personas tienen de cambiar sus estilos de vida, la naturaleza de los obst\u00e1culos que impiden a los equipos de atenci\u00f3n sanitaria proporcionar una atenci\u00f3n \u00f3ptima, el desarrollo de cuellos de botella en la prestaci\u00f3n de servicios, las expectativas que la gente tiene con respecto a tecnolog\u00edas cl\u00ednicas y la elaboraci\u00f3n de decisiones estrat\u00e9gicas en un mundo definido por un futuro impredecible.<\/p>\n

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El enfoque innovador de Philips Design<\/strong><\/p>\n

<\/strong>Como l\u00edder en la elaboraci\u00f3n de soluciones de atenci\u00f3n sanitaria, Philips es una empresa “enfocada en mejorar la calidad de vida de las personas a trav\u00e9s de la introducci\u00f3n oportuna de innovaciones significativas”. Philips Design hace frente a la complejidad de nuestro mundo y a la crisis sanitaria actual haciendo uso de la filosof\u00eda de la compa\u00f1\u00eda de “sentido y simplicidad”.<\/p>\n

Adem\u00e1s de esto, Philips Design ha mejorado sus capacidades, centr\u00e1ndose en las personas. Tal y como lo se\u00f1alan Parameswaran y Raijmakers, Philips “ofrece soluciones avanzadas para los profesionales de la salud, satisfaciendo las necesidades de los pacientes y brindando a los consumidores acceso a cuidados de salud asequibles en el hospital o en la casa”. La combinaci\u00f3n de ciencias humanas y expertos en dise\u00f1o bajo un mismo techo ha permitido a Philips Design realizar algunas de las soluciones m\u00e1s innovadoras en el campo de la salud.<\/p>\n

Algunas de estas soluciones incluyen iniciativas como My Heart, un proyecto que brindaba aplicaciones personales de salud para la prevenci\u00f3n y el tratamiento de enfermedades cardiovasculares, y Nebula, un sistema de proyecci\u00f3n interactivo dirigido a enriquecer toda la experiencia de ir a la cama y dormir.<\/p>\n

Lo m\u00e1s importante acerca de las actividades innovadoras que Philips Design lleva a cabo radica en el hecho de que su “objetivo se basa en la posibilidad de crear las condiciones \u00f3ptimas para innovaci\u00f3n en asistencia sanitaria, lo cual tiene mucho m\u00e1s que ver con la din\u00e1mica del equipo y estado mental que con procesos y herramientas tradicionales”. Este estado mental innovador se define por diferentes principios b\u00e1sicos que incluyen una comprensi\u00f3n de los desaf\u00edos que tenemos por delante y la capacidad de escuchar, confrontar, colaborar, confiar, actuar y aprender durante todo el proceso.<\/p>\n

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Creemos firmemente que las industrias de spa y wellness tambi\u00e9n pueden aprender mucho de este exitoso modo de pensar. Si somos capaces de construir nuestras propias estrategias con un enfoque similar, podr\u00edamos eventualmente estar en una buena posici\u00f3n para abrazar plenamente la innovaci\u00f3n.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

    In our previous post, we discussed some of the root causes and effects of the current healthcare crisis. Although the situation is alarming, this crisis has also created additional room for innovation. Putting this innovation into action is, however, the biggest challenge a company needs to face when dealing with today’s healthcare crisis. 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