{"id":1156,"date":"2012-09-07T14:36:15","date_gmt":"2012-09-07T12:36:15","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=1156"},"modified":"2012-09-07T14:36:15","modified_gmt":"2012-09-07T12:36:15","slug":"como-marcar-el-precio-adecuado-para-los-paquetes-de-spa-2","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2012\/09\/como-marcar-el-precio-adecuado-para-los-paquetes-de-spa-2\/","title":{"rendered":"How to Price Spa Packages"},"content":{"rendered":"<p><!--:en--><\/p>\n<div>\n<p style=\"text-align: left;\">Creating a spa package that sells well is in itself a challenge for most spa operators, let alone finding an appropriate pricing policy for these packages. \u00a0It is a fine science, and is not merely a question of finding your most poor selling treatments, putting them into a package and selling them at a huge discount. \u00a0If your consumer did not buy the treatment in the first place for the original price, it is highly unlikely that a decrease in price will entice them to buying it. \u00a0Spa operators need to understand what consumers want to buy and sell them what <em>they <\/em>want.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: left;\">Crear un paquete de Spa que venda bien es un desaf\u00edo para la mayor\u00eda de los operadores, as\u00ed como averiguar la estrategia de precio adecuada para \u00e9stos.\u00a0Es una ciencia precisa que no se trata \u00fanicamente de agrupar los tratamientos que peor se venden, presentarlos en un paquete y venderlos con un gran descuento. Si anteriormente los clientes no han querido aquellos tratamientos y servicios con el precio originial, es improbable que un descuento les atraiga a probarlos. Los operadores de Spa deben entender\u00a0qu\u00e9 es lo que <em>sus consumidores<\/em> quieren comprar y vend\u00e9rselo.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: left;\">In our experience as spa consultants, consumers are looking for an authentic and unique experience in their spa package. \u00a0They are not looking for a group of treatments already on the spa menu at a discounted price. \u00a0This issue you can address as part of your promotional and sales and marketing plan. \u00a0Be creative with your packages, offer &#8216;value add-ons&#8217; for your consumers, for instance, private relaxation areas, complimentary access to certain wet facilities, exotic fruit platter, a more personalised ritual. \u00a0Marking a low price for the package is not necessary. \u00a0In fact there is no reason why a spa operator cannot be more daring and increase the price from the individual treatments provided your consumer perceives added value for the package they are receiving.<\/p>\n<p style=\"text-align: left;\">The treatment mix, target market and type of spa will also dictate what spa packages will sell well which, as in individual treatment and service pricing policy, will have an affect on the profit margin the spa operator can earn on the package.<\/p>\n<\/div>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: left;\">Los consumidores buscan una experiencia aut\u00e9ntica y \u00fanica en los paquetes y no servicios ya presentados en el men\u00fa a un precio reducido.\u00a0 Este tema lo puede enfocar como parte de su plan de ventas y marketing. Sea creativo, ofrezca valores a\u00f1adidos, por ejemplo, zonas privadas de relax, acceso gratuito a las instalaciones, platos de frutas, un ritual m\u00e1s personalizado&#8230; No es necesario marcar un precio bajo o reducido para el paquete. De hecho, el Spa puede arriesgarse un poco y ser valiente marcando un precio m\u00e1s elevado, siempre y cuando el consumidor perciba la relaci\u00f3n calidad-precio. La combinaci\u00f3n de tratamientos, el mercado objetivo y el tipo de Spa tambi\u00e9n dictar\u00e1n qu\u00e9 paquetes vender\u00e1n bien, los cuales, as\u00ed como los tratamientos individuales y la estrategia de precio del servicio, afectar\u00e1n el margen de beneficio que el centro obtendr\u00e1 con el paquete.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>Creating a spa package that sells well is in itself a challenge for most spa operators, let alone finding an appropriate pricing policy for these packages. \u00a0It is a fine science, and is not merely a question of finding your most poor selling treatments, putting them into a package and selling them at a huge [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[22,105,23,24,106,108],"class_list":["post-1156","post","type-post","status-publish","format-standard","hentry","category-spa-management-2","tag-estrategia-de-precios","tag-gestion-de-rendimiento","tag-optimizacion-de-ingresos","tag-pricing-strategies","tag-revenue-management","tag-yield-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Price Spa Packages &#8212; 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