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Providing your spa with good management is a critical element that makes a difference between successful and failed businesses. Because of its crucial role, our first two posts of this month will be focusing on the challenges spa management poses to our industry and the options we have to overcome them.<\/p>\n
This week, we will discuss some of these challenges, which we believe many spa owners can relate to. In particular, we will take a look at the current shortage of human capital and the related training problem responsible for provoking this lack of professional skills in the market.<\/p>\n
In order to do this, we are using as a reference document the 2012 Spa Management Workforce & Education report<\/em> elaborated by SRI International (founded as Stanford Research Institute) in agreement with the Global Spa & Wellness Summit. We think it is important to share with you some of the most relevant findings that came out from this interesting project.<\/p>\n <\/p>\n <\/p>\n Brindarle a su spa una buena gesti\u00f3n es un elemento fundamental que marca la diferencia entre negocios exitosos y fallidos. Debido a su crucial papel, nuestros dos primeros art\u00edculos de este mes se centrar\u00e1n en los retos que plantea la gesti\u00f3n de spas para nuestra industria as\u00ed como las opciones que tenemos para superar dicho desaf\u00edos.<\/p>\n Esta semana, discutiremos algunos de estos retos que creemos sean bastante familiares entre propietarios de spas. En particular, miraremos la actual escasez de capital humano y el problema de formaci\u00f3n que provoca dicha falta de aptitudes profesionales en el mercado.<\/p>\n Para ello, utilizaremos como documento de referencia el informe del 2012 Spa Management Workforce & Education elaborado<\/em> por SRI International (fundada como Stanford Research Institute) en concordancia con la cumbre Global Spa & Wellness Summit. Creemos que sea importante compartir con ustedes algunas de las conclusiones m\u00e1s relevantes que surgieron de este interesante proyecto.<\/p>\n <\/p>\n <\/p>\n A Shortage of Human Capital<\/strong><\/p>\n There is a broad consensus among professionals regarding the role human resources play in the overall performance of spa and wellness businesses. Such a consensus, however, is mainly addressed in the form of challenges and obstacles.<\/p>\n Last year, for example, professionals at the Global Spa & Wellness Summit celebrated in Bali stated that the “lack of professional human resources,” especially at the management level, is the main obstacle for growth in spa businesses.<\/p>\n One of the most important conclusions of the SRI report is that “businesses are simply not able to find enough people with the right skills to fill management-level positions.” According to that report, “95% of spa industry leaders who oversee and hire spa managers\/directors stated they currently face challenges finding job candidates with the right combinations of qualifications and experience.”<\/p>\n <\/p>\n The Training Problem<\/strong><\/p>\n One of the biggest reasons behind the shortage of human capital we previously mentioned is the lack of good training. In fact, this issue was acknowledged at the Global Spa & Wellness Summit by all the professionals who “rated ‘training\/education’ as the number one challenge in our industry.”<\/p>\n Today, there is not enough comprehensive training capable of providing future managers with the necessary combination of hard (technical business) and soft (people and communication) skills they need to have in order to successfully run a spa.<\/p>\n As highlighted by the SRI report, most managers do not have all the necessary skills because there is not a “well-defined educational or career pathway for entering spa management.” In fact, most of the fragmented training programs out there only target a tiny fraction of the increasing needs in the spa industry.<\/p>\n Besides this academic problem, there are very few spa businesses willing to invest in their human force. This lack of corporate training, which is particularly negative when staff move up into managerial roles, further increases the gaps of ‘hard skills’ among managers and directors.<\/p>\n <\/p>\n Time To Act<\/strong><\/p>\n There is no doubt that our industry needs to pay close attention to spa management if it truly wants to embrace a brighter future. We may not be the only industry suffering from a shortage of well-trained professionals. However, we certainly can’t take comfort on this especially because we have coexisted with this issue for a long time.<\/p>\n The findings provided by the SRI report give us a clear indication of the challenges we have in front of us. If we take into serious consideration all the things we have mentioned here, we will certainly be in a good position to shape a better future for our industry. Next week, we will be looking at possible solutions we could implement to overcome these challenges.<\/p>\n <\/p>\n <\/p>\n La escasez de capital humano<\/strong><\/p>\n Existe un amplio consenso entre los profesionales del sector con relaci\u00f3n al papel que juegan los recursos humanos en el rendimiento general de negocios de spa y wellness. Este consenso, sin embargo, es principalmente enmarcado en forma de retos y obst\u00e1culos.<\/p>\n El a\u00f1o pasado, por ejemplo, los profesionales de la Global Spa & Wellness Summit celebrada en Bali declararon que “la falta de recursos humanos profesionales”, especialmente a nivel gerencial, es el principal obst\u00e1culo para el crecimiento de los negocios de spa.<\/p>\n Una de las conclusiones m\u00e1s importantes del informe del SRI es que “las empresas simplemente no son capaces de encontrar suficientes personas con las aptitudes necesarias para ocupar posiciones a nivel gerencial”. De acuerdo con dicho informe, “el 95% de los l\u00edderes del sector del spa que supervisan y contratan gerentes\/directores de spas expresaron que actualmente tienen problemas en encontrar candidatos con la combinaci\u00f3n adecuada de cualificaciones y experiencia”.<\/p>\n <\/p>\n El problema de la formaci\u00f3n<\/strong><\/p>\n Una de las principales razones detr\u00e1s de la escasez de capital humano que hemos mencionado antes es la falta de una buena formaci\u00f3n. De hecho, dicho problema fue reconocido en la Global Spa & Wellness Summit por todos los profesionales que “calificaron la variable ‘formaci\u00f3n\/ educaci\u00f3n’ como el desaf\u00edo n\u00famero uno que tiene nuestra industria”.<\/p>\n Hoy en d\u00eda, no existe una adecuada capacitaci\u00f3n integral capaz de brindar a los futuros gerentes la combinaci\u00f3n necesaria de aptitudes esenciales (t\u00e9cnica de negocios) y destrezas sociales (contacto con la gente y comunicaci\u00f3n) que necesitan tener para manejar con \u00e9xito un spa.<\/p>\n Tal y como lo destaca el informe del SRI, la mayor\u00eda de los gerentes no poseen todas las aptitudes necesarias ya que no existe un “camino educativo o de carrera bien definido para adentrarse en la gesti\u00f3n de spas”. De hecho, la mayor\u00eda de los fragmentados programas de formaci\u00f3n que existen hoy s\u00f3lo sirven una peque\u00f1a fracci\u00f3n de las crecientes necesidades de la industria del spa.<\/p>\n Adem\u00e1s de este problema acad\u00e9mico, hay pocas empresas de spa dispuestas a invertir en sus empleados. Esta falta de formaci\u00f3n empresarial, que es particularmente negativa cuando el personal asciende a puestos de gesti\u00f3n, aumenta a\u00fan m\u00e1s la brecha de aptitudes esenciales entre gerentes y directores.<\/p>\n <\/p>\n Hora de actuar<\/strong><\/p>\n No hay duda que nuestra industria necesita prestar mucha atenci\u00f3n a la gesti\u00f3n de spas si realmente quiere abrazar un futuro m\u00e1s brillante. Puede que no seamos la \u00fanica industria que sufre de una escasez de profesionales bien capacitados. Sin embargo, ciertamente no podemos encontrar alivio en ello ya que hemos convivido con este problema desde hace mucho tiempo.<\/p>\n Los resultados proporcionados por el informe del SRI nos dan una indicaci\u00f3n clara de los retos que tenemos frente a nosotros. Si tomamos en seria consideraci\u00f3n todas las cosas que hemos mencionado en este art\u00edculo, estaremos en una buena posici\u00f3n que nos permitir\u00e1 forjar un mejor futuro para nuestra industria. La pr\u00f3xima semana, miraremos las posibles soluciones que podemos adoptar para superar estos retos.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Providing your spa with good management is a critical element that makes a difference between successful and failed businesses. Because of its crucial role, our first two posts of this month will be focusing on the challenges spa management poses to our industry and the options we have to overcome them. 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