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This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once we have managed to reach out to them and capture their attention.<\/p>\n
This post is dedicated to spas in hotels where spa managers are constantly under pressure to increase their hotel guest capture rate. That said, in the following lines we will discuss some sales activities that hotel spas can actively carry out in order to improve their capture rate.<\/p>\n
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Esta semana vamos a compartir consejos e ideas adicionales de marketing. En nuestros art\u00edculos anteriores, nuestra discusi\u00f3n se centr\u00f3 en la visi\u00f3n general de marketing y en el tratar de entender y llegar a nuestro potencial consumidor. Los dos siguientes art\u00edculos se centrar\u00e1n en el modo en que podemos atraer clientes a nuestro spa una vez hayamos logrado capturar su atenci\u00f3n.<\/p>\n
Este art\u00edculo est\u00e1 dedicado a los spas de hoteles, lugares en los cuales los gerentes est\u00e1n constantemente bajo la presi\u00f3n de aumentar la tasa de captaci\u00f3n de hu\u00e9spedes para el spa. Dicho esto, en las siguientes l\u00edneas vamos a discutir algunas de las actividades de ventas que estos spas pueden conducir de manera activa con el fin de mejorar su tasa de captaci\u00f3n.<\/p>\n
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Staff Incentives and Training<\/strong><\/p>\n Maintaining a good relationship with the entire hotel staff is an essential part of any strategy dealing with capture rate activities promoted by hotel spas. For instance, rewards and incentives represent one of the best options to achieve that goal. Creating rewards for the entire staff spectrum once some targets have been met is definitely a good way to forge that relationship.<\/p>\n A good strategy for increasing capture rate activities should also contemplate specific training for staff. Through this channel, each department that interacts with guests is aware of the need to promote spa-related activities.<\/p>\n <\/p>\n Special Packages<\/strong><\/p>\n Another valid option for hotel spas is the design of special packages targeting common circumstances for travelers. For instance, a hotel spa could come up with short spa treatments for people waiting for late flights or rooms when they check in early. This however needs to be perfectly coordinated with the front office team.<\/p>\n Likewise, there should be spa options in all sales proposals. In order to do this, however, the hotel spa needs to come up with different packages and\/or separate treatment menus capable of providing sales people with flexible options so they can adapt spa services to the different guests. It is essential for the hotel spa to build a strategy based on customer segmentation.<\/p>\n <\/p>\n Seizing Touch Points<\/strong><\/p>\n In our previous post we made a reference to the so-called touch points, those particular moments when the client is subject to influence. Hotel spas should try to seize those unique moments. For instance, it would be very important to forge a good relationship with the hotel’s reception to promote the upselling and cross-selling of services during check-in and check-out.<\/p>\n Similarly, it would be important for the hotel spa to have a presence in key points of the hotel where they can provide support to guests and eventually turn those guests into potential clients. Having a mobile spa crew, such an energy chair around the property, could be another option to further expose the services provided by the spa.<\/p>\n <\/p>\n Further Tips<\/strong><\/p>\n In order to measure success, it is important to ensure the hotel spa tries a few activities at a time to see how they work. It is essential to monitor and receive feedback from other departments to see how the promotions are working. Additionally, it is very important to be consistent and agile.<\/p>\n As we have previously discussed, there is a good range of options for hotel spas that need to improve capture rate activities. If the spa manager is capable of building a strategy that is both comprehensive and innovative, the spa should be in a good position to develop a fruitful synergy with the hotel.<\/p>\n <\/p>\n <\/p>\n Incentivos y formaci\u00f3n del personal<\/strong><\/p>\n Mantener una buena relaci\u00f3n con todo el personal del hotel es una parte esencial de cualquier estrategia relacionada con las actividades de captaci\u00f3n promovidas por los spas de estas propiedades. Por ejemplo, los incentivos representan una de las mejores opciones para alcanzar este objetivo. La creaci\u00f3n de premios a lo largo de todo el espectro laboral una vez se hayan alcanzado ciertos objetivos es, sin duda alguna, una buena forma de forjar dicha relaci\u00f3n.<\/p>\n Una buena estrategia para aumentar las actividades de captaci\u00f3n tambi\u00e9n debe contemplar una formaci\u00f3n espec\u00edfica para el personal. A trav\u00e9s de este medio, cada departamento que interact\u00faa con los hu\u00e9spedes es consciente de la necesidad de promover las actividades relacionadas con el spa.<\/p>\n <\/p>\n Paquetes especiales<\/strong><\/p>\n Otra opci\u00f3n v\u00e1lida para los spas de hoteles es el dise\u00f1o de paquetes especiales dirigidos a circunstancias comunes entre los viajeros. Por ejemplo, un spa de hotel podr\u00eda dise\u00f1ar tratamientos cortos para personas que esperan vuelos atrasados \u200b\u200bo habitaciones cuando el check-in se realiza temprano. Esto, sin embargo, tiene que estar perfectamente coordinado con el equipo de la recepci\u00f3n.<\/p>\n Del mismo modo, deben haber opciones de spa en todas las propuestas de ventas. Con el fin de hacer esto, sin embargo, el spa tiene que ser capaz de crear diferentes paquetes y\/o cartas de tratamiento separadas capaces de proveer el departamento de ventas con opciones flexibles que puedan ser adpatadas a las necesidades de hu\u00e9spedes diferentes. Es esencial para el spa del hotel poder construir una estrategia basada en la segmentaci\u00f3n de los clientes.<\/p>\n <\/p>\n Aprovechar los puntos de contacto<\/strong><\/p>\n En uno de nuestros art\u00edculos precedentes, hicimos referencia a los denominados puntos de contacto, esos momentos espec\u00edficos en donde el cliente est\u00e1 sujeto a ser influenciado. Los spas de hoteles deben tratar de aprocechar dichos momentos. Por ejemplo, ser\u00eda muy importante establecer una buena relaci\u00f3n con la recepci\u00f3n del hotel para promover actividades de upselling (venta mejorada) y cross-selling (venta cruzada) de servicios durante el check-in y check-out.<\/p>\n Del mismo modo, ser\u00eda importante para el spa del hotel tener una presencia en puntos clave de la propiedad en donde pueda prestar apoyo a los hu\u00e9spedes y eventualmente transformarlos en clientes potenciales. Tener un equipo de spa m\u00f3vil, como una silla de masajes, podr\u00eda ser otra opci\u00f3n para exponer a\u00fan m\u00e1s los servicios que ofrece el spa.<\/p>\n <\/p>\n Consejos adicionales<\/strong><\/p>\n Para medir el \u00e9xito, es importante que el spa pruebe una serie de actividades y vea c\u00f3mo funcionan. Es esencial comunicar y recibir feedback de otros departamentos para ver c\u00f3mo est\u00e1n funcionando las promociones. Es tambi\u00e9n muy importante ser constante y \u00e1gil.<\/p>\n Como hemos visto, existe una buena variedad de opciones para los spas de hoteles que necesiten mejorar sus tasas de captaci\u00f3n. Si el gerente del spa es capaz de construir una estrategia global e innovadora, su spa podr\u00eda quedar en una buena posici\u00f3n para desarrollar una sinergia fruct\u00edfera con el hotel.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[353,354,32,210,355,344,356,357,93,358,359,37],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-spa-management-2","tag-capacitacion","tag-capture-rate-activities","tag-carta-de-tratamientos","tag-hotel-spas","tag-incentive-programs","tag-marketing","tag-paquetes-spa","tag-spa-packages","tag-spas-2","tag-spas-de-hoteles","tag-tasa-de-captacion","tag-treatment-menu"],"acf":[],"yoast_head":"\n