{"id":1204,"date":"2013-01-09T04:37:44","date_gmt":"2013-01-09T02:37:44","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=1204"},"modified":"2013-01-09T04:37:44","modified_gmt":"2013-01-09T02:37:44","slug":"el-post-mortem-del-2012-en-la-industria-del-spa","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2013\/01\/el-post-mortem-del-2012-en-la-industria-del-spa\/","title":{"rendered":"The 2012 Post-Mortem of the Spa Industry"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Last month, we shared some insights about the trends that the spa industry consolidated in <a href=\"http:\/\/www.spa-balance.com\/en\/2012\/12\/20\/revision-de-las-principales-tendencias-de-salud-y-viajes-del-2012\/\">2012<\/a>. We would like to welcome 2013 by taking a look at the way our industry evolved last year. In particular, we would like to focus on the three trends that we saw unfold in 2012 and will continue to rise within the spa and wellness fields during the next 12 months.<\/p>\n<p style=\"text-align: left;\">Taking as a source of inspiration some of the reflections provided by Susie Ellis, President of Spa Finder Wellness, in her blog, this article discusses the role that <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/spa-evidence-showing-science-spa\/\">medical evidence for spa and wellness treatments<\/a>, <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/2012-trend-predictions-revisited\/\">family-based services<\/a> and <a href=\"http:\/\/blog.spafinder.com\/spa-industry\/wellness-beauty-coaching\/\">coaching<\/a> played in 2012, and will continue to play in 2013, in the evolution of the spa industry. Let&#8217;s take a closer look.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">El mes pasado compartimos algunas consideraciones sobre las tendencias que la industria del spa consolid\u00f3 en el <a href=\"http:\/\/www.spa-balance.com\/es\/2012\/12\/20\/revision-de-las-principales-tendencias-de-salud-y-viajes-del-2012\/\">2012<\/a>. Nos gustar\u00eda dar la bienvenida al 2013 con un vistazo al modo en que nuestra industria evolucion\u00f3 el a\u00f1o pasado. En particular, nos gustar\u00eda concentrarnos en tres tendencias que vimos desarrollarse en el 2012 y que seguir\u00e1n aumentando en los sectores de spa y wellness durante los pr\u00f3ximos 12 meses.<\/p>\n<p style=\"text-align: left;\">Tomando como fuente de inspiraci\u00f3n algunas de las reflexiones elaboradas por Susie Ellis, Presidente de Spa Finder Wellness, en su blog, este art\u00edculo discute el papel que la evidencia m\u00e9dica para tratamientos de spa y wellness, los servicios orientados a familias y la orientaci\u00f3n personalizada jug\u00f3 en el 2012 y seguir\u00e1 desempe\u00f1ando en el 2013 dentro de la evoluci\u00f3n de la industria del spa. Miremos todo esto m\u00e1s de cerca.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Medical Evidence for Spa Treatments<\/strong><\/p>\n<p style=\"text-align: left;\">Since the launch of <a href=\"http:\/\/www.spaevidence.com\/spaevidence\">SpaEvidence.com<\/a>, the world&#8217;s first portal providing medical evidence for various spa and wellness treatments, our industry has been embracing transparency as an ideal channel to get closer to the health industry. This initiative has, in fact, allowed our industry to take a huge leap forward, especially in 2012.<\/p>\n<p style=\"text-align: left;\">Moreover, the transparency provided by medical evidence supporting spa and wellness therapies highlights the prevention-related benefits our services can bring to the health industry.<\/p>\n<p style=\"text-align: left;\">As a result of this increasing awareness, there is already solid evidence of the ties our industry has forged with the health industry. For example, a survey mentioned by Susie Ellis found &#8220;that of the 41 million Americans that use mind-body therapies like yoga or Tai Chi, 6.4 million are now doing them because they were \u201cprescribed\u201d by their medical provider.&#8221;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>A Family Affair<\/strong><\/p>\n<p style=\"text-align: left;\">The idea that spas and wellness centres are places for relaxing far away from children is getting more and more obsolete by the day. As stated by Susie Ellis, this trend is no longer occasional: &#8220;Whole families are spa-ing together and more spas are finding creative ways to welcome the entire clan.&#8221;<\/p>\n<p style=\"text-align: left;\">One of the main reasons behind the current popularity of this concept is childhood obesity. In fact, more and more parents want their kids to embrace healthy lifestyles. Similarly, the broad connection that exists today between spas and wellness has been responsible for consolidating this trend.<\/p>\n<p style=\"text-align: left;\">Innovation has played a significant role in family-based services. They can include everything from ice cream pedicures and spa parties for teens to yoga programmes using music and puppets and massages for kids with healthy snacks. These kinds of services will continue to attract more families to spas and wellness centres. As stated by Susie Ellis, &#8220;this phenomenon will foster entire new generations of people with sophisticated spa, wellness and beauty habits.&#8221;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Coaching<\/strong><\/p>\n<p style=\"text-align: left;\">With an increasing ageing baby boomer population, everyone wants to look well and feel well. And the current economic climate has only brought that out more: The need for people to feel well and look good.<\/p>\n<p style=\"text-align: left;\">We believe the preventive focus offered by most spa and wellness treatments will help our industry to further explore this business opportunity especially in terms of health coaching. However, in order to succeed we need to redefine our interactions with our consumer. We need to be able to &#8220;establish more personal, post-visit connections with clients that could actually help sustain the changes.&#8221; Similarly, coaching networks are just getting started and greater specialization is still in the early stage. That said, we think 2013 will see a significant progress in this area.<\/p>\n<p style=\"text-align: left;\">As we have discussed, medical evidence, family packages and coaching played a big role in the evolution of the spa industry in 2012 and will continue to do so in 2013. We believe these concepts are currently \u201ctrendy\u201d because of our industry&#8217;s own desire to embrace and encourage transparency, prevention, innovation and new synergies with the health field. If we can embrace all this, we are sure 2013 will be a fruitful year for the spa and wellness industries.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>La evidencia m\u00e9dica para tratamientos de Spa<\/strong><\/p>\n<p style=\"text-align: left;\">Desde el lanzamiento de <a href=\"http:\/\/www.spaevidence.com\/spaevidence\">SpaEvidence.com<\/a>, el primer portal al mundo que provee evidencia m\u00e9dica para varios tratamientos de spa y wellness, nuestra industria ha adoptado la transparencia como un canal ideal para acercarse al sector de la salud. Esta iniciativa, de hecho, le ha permitido a nuestra industria dar un salto gigantesco hacia adelante sobre todo en el 2012.<\/p>\n<p style=\"text-align: left;\">M\u00e1s aun, la transparencia proporcionada por evidencia m\u00e9dica en favor de terapias de spa y wellness destaca los beneficios relacionados con la prevenci\u00f3n que nuestros servicios pueden aportar a la industria de la salud.<\/p>\n<p style=\"text-align: left;\">Como resultado de este creciente conocimiento, existen ya pruebas s\u00f3lidas con respecto a los lazos que nuestra industria ha forjado con el sector de la salud. Por ejemplo, Susie Ellis hace referencia a un estudio en el cual se revel\u00f3 &#8220;que de los 41 millones de estadounidenses que utilizan terapias para la mente y el cuerpo como el yoga o el tai chi, 6.4 millones lo hacen debido a que estas fueron prescritas por proveedor m\u00e9dicos&#8221;.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Un asunto de familia<\/strong><\/p>\n<p style=\"text-align: left;\">La idea de que los spas y centros de wellness son lugares para relajarse lejos de los ni\u00f1os se est\u00e1 volviendo cada d\u00eda m\u00e1s obsoleta. Tal y como lo expresara Susie Ellis, esta tendencia ya no es ocasional: &#8220;Enteras familias con todos sus miembros van juntos a los spas y m\u00e1s spas est\u00e1n encontrando modalidades creativas que le dan la bienvenida a todo el clan&#8221;.<\/p>\n<p style=\"text-align: left;\">Una de las principales razones detr\u00e1s de la actual popularidad de este concepto es la obesidad infantil. De hecho, cada vez m\u00e1s padres quieren que sus hijos adopten estilos de vida saludables. Del mismo modo, la conexi\u00f3n general que existe hoy en d\u00eda entre spas y wellness ha sido responsable de la consolidaci\u00f3n de esta tendencia.<\/p>\n<p style=\"text-align: left;\">La innovaci\u00f3n ha jugado un papel importante en el dise\u00f1o de servicios orientados a familias. Estos pueden incluir de todo, desde pedicura con helados y fiestas de spa para adolescentes hasta programas de yoga con m\u00fasica y t\u00edteres y masajes para ni\u00f1os con meriendas saludables. Este tipo de servicios seguir\u00e1 atrayendo a m\u00e1s familias a los spas y centros de wellness. De acuerdo con Susie Ellis, &#8220;dicho fen\u00f3meno va a producir enteras generaciones nuevas de personas con h\u00e1bitos sofisticados de spa, belleza y wellness&#8221;.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Orientaci\u00f3n personalizada<\/strong><\/p>\n<p style=\"text-align: left;\">Con un creciente envejecimiento de la poblaci\u00f3n del baby boom, todo el mundo quiere lucir bien y sentirse bien. Adem\u00e1s, el clima econ\u00f3mico actual ha s\u00f3lo reforzado esto: La necesidad que tiene la gente de sentirse y verse bien.<\/p>\n<p style=\"text-align: left;\">Creemos que el enfoque preventivo ofrecido por la mayor\u00eda de tratamientos de spa y wellness ayudar\u00e1 a nuestra industria a explorar m\u00e1s a fondo esta oportunidad de negocio, especialmente en t\u00e9rminos de orientaci\u00f3n de la salud. Sin embargo, para tener \u00e9xito es necesario redefinir nuestras relaciones con nuestros consumidores. Tenemos que ser capaces de &#8220;crear conexiones post-visita m\u00e1s personales con los clientes que nos puedan ayudar a respaldar los cambios&#8221;. Del mismo modo, las redes de orientaci\u00f3n est\u00e1n apenas comenzando y una mayor especializaci\u00f3n en este sentido se encuentra todav\u00eda en la fase inicial. Dicho esto, creemos que el 2013 dejar\u00e1 ver un progreso importante en esta \u00e1rea.<\/p>\n<p style=\"text-align: left;\">Tal y como lo hemos discutido, la evidencia m\u00e9dica, los paquetes familiares y la orientaci\u00f3n jugaron un papel fundamental en la evoluci\u00f3n de la industria del spa en el 2012 que continuar\u00e1 tambi\u00e9n en el 2013. Creemos que estos conceptos est\u00e1n actualmente &#8220;de moda&#8221; debido al propio deseo de nuestra industria de adoptar y fomentar la transparencia, la prevenci\u00f3n, la innovaci\u00f3n y nuevas sinergias con el campo de la salud. Si somos capaces de adoptar todo esto, estamos seguros de que el 2013 ser\u00e1 un a\u00f1o fruct\u00edfero para las industrias de spa y wellness.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Last month, we shared some insights about the trends that the spa industry consolidated in 2012. We would like to welcome 2013 by taking a look at the way our industry evolved last year. In particular, we would like to focus on the three trends that we saw unfold in 2012 and will continue [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[375,376,377,378,379,380,373,374,155,92,93,172,94],"class_list":["post-1204","post","type-post","status-publish","format-standard","hentry","category-spa-and-wellness-trends","tag-actividades-familiares","tag-centros-de-salud","tag-coaching","tag-evidencia-medica","tag-family-activities","tag-medical-evidence","tag-prevencion","tag-prevention","tag-spa-evidence","tag-spa-finder","tag-spas-2","tag-susie-ellis","tag-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 2012 Post-Mortem of the Spa Industry &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2013\/01\/el-post-mortem-del-2012-en-la-industria-del-spa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 2012 Post-Mortem of the Spa Industry &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Last month, we shared some insights about the trends that the spa industry consolidated in 2012. 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