{"id":1233,"date":"2013-04-29T05:58:47","date_gmt":"2013-04-29T03:58:47","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=1233"},"modified":"2013-04-29T05:58:47","modified_gmt":"2013-04-29T03:58:47","slug":"healthcare-and-the-search-for-new-business-models-in-a-globalised-world","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/","title":{"rendered":"Healthcare and the search for new business models in a globalised world"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">At the beginning of this month, we spent some time talking about <a href=\"http:\/\/www.spa-balance.com\/es\/2013\/04\/10\/turismo-medico-en-espana-una-interesante-oportunidad-de-negocios-para-la-industria-del-spa\/\">medical tourism<\/a> and the potential business opportunities it offers for the spa and wellness industries. This week, we would like to look at this topic from a different angle, one more focused on the impact medical tourism is having on healthcare systems around the world.<\/p>\n<p style=\"text-align: left;\">In particular, we would like to talk about the challenges that healthcare faces today in a world dominated by the Internet, globalisation and the arrival of more demanding customers willing to shop for the best available services out there. We would like to bring into this discussion some of the insights provided by Ruben Toral, healthcare marketing consultant and founder of Medeguide, in his article <em><a href=\"http:\/\/www.imtj.com\/articles\/2013\/globalization-medical-tourism-30154\/\">How consumerism, globalization and the internet are changing health care<\/a><\/em>. Let&#8217;s have a look.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Al inicio de este mes, abordamos el tema del <a href=\"http:\/\/www.spa-balance.com\/es\/2013\/04\/10\/es\/turismo-medico-en-espana-una-interesante-oportunidad-de-negocios-para-la-industria-del-spa\/\">turismo m\u00e9dico<\/a> y las posibles oportunidades de negocio que este ofrece para las industrias de spa y wellness. Esta semana, nos gustar\u00eda tratar este asunto desde un \u00e1ngulo diferente m\u00e1s centrado en el impacto que el turismo m\u00e9dico est\u00e1 teniendo sobre los sistemas sanitarios de todo el mundo.<\/p>\n<p style=\"text-align: left;\">En particular, nos gustar\u00eda hablar sobre los desaf\u00edos que enfrentan hoy en d\u00eda los servicios de salud en un mundo dominado por Internet, globalizaci\u00f3n y la llegada de clientes m\u00e1s exigentes dispuestos a irse de compras por los mejores servicios disponibles que existen en el mercado. Nos gustar\u00eda traer a este debate algunas de las reflexiones proporcionadas por Ruben Toral, consultor de marketing de salud y fundador de Medeguide, en su art\u00edculo\u00a0<em><a href=\"http:\/\/www.imtj.com\/articles\/2013\/globalization-medical-tourism-30154\/\">How consumerism, globalization and the internet are changing health care<\/a><\/em>. Vamos a echar un vistazo.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>A global healthcare crisis<\/strong><\/p>\n<p style=\"text-align: left;\">Before we talked about the challenges the turn of the century has brought to healthcare, it is important to remember that the crisis surrounding healthcare systems today is a consequence of the very nature in which these systems have been functioning during the last decades.<\/p>\n<p style=\"text-align: left;\">Traditionally speaking, healthcare has been based on reactive models that treat patients when they are already in critical conditions. Instead of using a preventive approach, healthcare systems around the world have been stuck on a model where the human and financial costs have gone out of control.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>A valid option<\/strong><\/p>\n<p style=\"text-align: left;\">Considering such a critical scenario, medical tourism has gained force as a valid option to deal with the imperfections that healthcare poses today. As stated by Ruben Toral in his article, &#8220;medical tourism exists because there are wide disparities in cost, quality and access in health care markets all around the world.&#8221;<\/p>\n<p style=\"text-align: left;\">This is exactly why countries like Thailand, Mexico or Turkey, which are capable of providing good healthcare services at an affordable cost, have become the best places for medical tourism to flourish.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Effective business model<\/strong><\/p>\n<p style=\"text-align: left;\">Besides taking advantage of the current crisis affecting healthcare systems, the recent boom of medical tourism is tightly related to the implementation of innovative business models that know how to seize the opportunities offered by the Internet and globalised world full of new consumer demands.<\/p>\n<p style=\"text-align: left;\">The experience of the Bumrungrad International hospital in Thailand, which Ruben Toral discusses in his article, is a good example of effective business within the medical tourism field. Apart from its high standards and low costs, the enormous success of the Bumrungrad is based on its capacity to build customer advocacy, overall adaptability to the market and innovation.<\/p>\n<p style=\"text-align: left;\">Furthermore, medical tourism has been more defined by the transactional process than by the whole traveling experience. As stated by Ruben Toral, &#8220;medical tourism is packaging health care in a way that consumers with cash and choice understand.  That\u2019s the real medical tourism story &#8211; not patients traveling abroad for care. That has been happening for centuries.&#8221;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>A new environment<\/strong><\/p>\n<p style=\"text-align: left;\">As we have seen, medical tourism has flourished because of the dramatic crisis surrounding healthcare systems around the world and its own ability to make the most of a global, web-based environment where a demanding costumer looking for transparency and speed is at the centre of the business.<\/p>\n<p style=\"text-align: left;\">We believe the spa and wellness industries can play an important role in this rapidly evolving environment. If we continue to build business models based on prevention, innovation, flexibility and tap into the power of the Internet in this globalised world, we will be able to join the imminent revolution that is affecting healthcare today.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Una crisis global de los servicios de salud<\/strong><\/p>\n<p style=\"text-align: left;\">Antes de hablar sobre los retos que el cambio de siglo le ha puesto por delante a los servicios de atenci\u00f3n sanitaria, es importante recordar que la crisis que rodea a los sistemas de salud hoy en d\u00eda es una consecuencia de la mism\u00edsima naturaleza que ha definido el modo de operar de dichos sistemas durante las \u00faltimas d\u00e9cadas.<\/p>\n<p style=\"text-align: left;\">Tradicionalmente, la atenci\u00f3n sanitaria se ha basado en modelos reactivos que tratan a los pacientes cuando estos ya est\u00e1n en condiciones cr\u00edticas. En lugar de utilizar un enfoque preventivo, los sistemas de salud de todo el mundo han estado atrapados en un modelo en el que los costos humanos y financieros se han salido de su control.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Una opci\u00f3n v\u00e1lida<\/strong><\/p>\n<p style=\"text-align: left;\">Considerando este cr\u00edtico escenario, el turismo m\u00e9dico ha ganado fuerza como una opci\u00f3n v\u00e1lida para contrarestar las imperfecciones de la asistencia sanitaria de hoy. Tal y como lo dijera Ruben Toral en su art\u00edculo, &#8220;el turismo m\u00e9dico existe porque hay grandes diferencias en el costo, la calidad y el acceso a los mercados de atenci\u00f3n de salud de todo el mundo.&#8221;<\/p>\n<p style=\"text-align: left;\">Precisamente debido a lo anterior, pa\u00edses como Tailandia, M\u00e9xico o Turqu\u00eda, capaces de proporcionar buenos servicios de salud a un costo accesible, se han convertido en los mejores lugares para el florecer del turismo m\u00e9dico.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Modelo de negocio eficaz<\/strong><\/p>\n<p style=\"text-align: left;\">Adem\u00e1s de aprovechar la actual crisis que afecta a los sistemas de salud, el reciente auge del turismo m\u00e9dico est\u00e1 estrechamente relacionado con la implementaci\u00f3n de modelos de negocio innovadores que saben aprovechar las oportunidades que ofrece Internet y un mundo globalizado lleno de nuevas demandas por parte de los consumidores.<\/p>\n<p style=\"text-align: left;\">La experiencia del Hospital Internacional de Bumrungrad en Tailandia, que Ruben Toral analiza en su art\u00edculo, es un buen ejemplo de negocio eficaz dentro del campo del turismo m\u00e9dico. Adem\u00e1s de sus altos est\u00e1ndares y los bajos costos que ofrece, el enorme \u00e9xito del Bumrungrad se ha basado en su capacidad de construir una base de clientes leales, una buena capacidad de adaptaci\u00f3n al mercado y en la innovaci\u00f3n.<\/p>\n<p style=\"text-align: left;\">Por otra parte, el turismo m\u00e9dico ha estado m\u00e1s definido por el proceso transaccional que implica que por la experiencia de viajar. Seg\u00fan Ruben Toral, el &#8220;turismo m\u00e9dico est\u00e1 empaquetando la salud de tal forma que los consumidores con dinero y elecci\u00f3n entienden. Esa es la verdadera historia del turismo m\u00e9dico y no pacientes viajando al extranjero para recibir atenci\u00f3n sanitaria, algo que ha estado sucediendo por siglos.&#8221;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Un nuevo entorno<\/strong><\/p>\n<p style=\"text-align: left;\">Como hemos visto, el turismo m\u00e9dico ha prosperado debido a la dram\u00e1tica crisis que rodea a los sistemas sanitarios de todo el mundo y a su propia capacidad para sacar el m\u00e1ximo provecho de un entorno global basado en la Web y en donde un cliente exigente que busca transparencia y agilidad en las transacciones est\u00e1 al centro del negocio.<\/p>\n<p style=\"text-align: left;\">Creemos que las industrias de spa y wellness pueden jugar un papel importante en este entorno en r\u00e1pida evoluci\u00f3n. Si continuamos construyendo modelos de negocio basados en la prevenci\u00f3n, la innovaci\u00f3n, la flexibilidad y el saber aprovechar el poder de Internet en este mundo globalizado, seremos capaces de unirnos a la revoluci\u00f3n inminente que est\u00e1 afectando a los servicios de salud hoy en d\u00eda.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; At the beginning of this month, we spent some time talking about medical tourism and the potential business opportunities it offers for the spa and wellness industries. This week, we would like to look at this topic from a different angle, one more focused on the impact medical tourism is having on healthcare systems [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[429,430,431,432,433,242,434,435,436,437],"class_list":["post-1233","post","type-post","status-publish","format-standard","hentry","category-other-spa-related-topics","tag-business-models","tag-crisis-de-salud","tag-customer-advocacy","tag-globalisation","tag-globalizacion","tag-healthcare-crisis","tag-medical-tourism","tag-modelos-de-negocio","tag-ruben-toral","tag-turismo-medico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Healthcare and the search for new business models in a globalised world &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Healthcare and the search for new business models in a globalised world &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; At the beginning of this month, we spent some time talking about medical tourism and the potential business opportunities it offers for the spa and wellness industries. This week, we would like to look at this topic from a different angle, one more focused on the impact medical tourism is having on healthcare systems [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spa-balance.com\/es\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Spa Balance\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-29T03:58:47+00:00\" \/>\n<meta name=\"author\" content=\"Sonal Uberoi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonal Uberoi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2013\\\/04\\\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2013\\\/04\\\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\\\/\"},\"author\":{\"name\":\"Sonal Uberoi\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/person\\\/8e140ef4f1a16322c5ef0d258647f8b3\"},\"headline\":\"Healthcare and the search for new business models in a globalised world\",\"datePublished\":\"2013-04-29T03:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2013\\\/04\\\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\\\/\"},\"wordCount\":1353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\"},\"keywords\":[\"business models\",\"crisis de salud\",\"customer advocacy\",\"globalisation\",\"globalizacion\",\"healthcare crisis\",\"medical tourism\",\"modelos de negocio\",\"ruben toral\",\"turismo medico\"],\"articleSection\":[\"Other Spa Related Topics\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2013\\\/04\\\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/2013\\\/04\\\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\\\/\",\"name\":\"Healthcare and the search for new business models in a globalised world &#8212; Spa Balance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#website\"},\"datePublished\":\"2013-04-29T03:58:47+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spa-balance.com\\\/2013\\\/04\\\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#website\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/\",\"name\":\"Spa Balance\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spa-balance.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\",\"name\":\"Spa Balance Consulting\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"width\":209,\"height\":75,\"caption\":\"Spa Balance Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/person\\\/8e140ef4f1a16322c5ef0d258647f8b3\",\"name\":\"Sonal Uberoi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/902B1583-cropped.jpg?fit=96%2C96&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/902B1583-cropped.jpg?fit=96%2C96&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/902B1583-cropped.jpg?fit=96%2C96&ssl=1\",\"caption\":\"Sonal Uberoi\"},\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/es\\\/author\\\/sonal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Healthcare and the search for new business models in a globalised world &#8212; Spa Balance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spa-balance.com\/es\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/","og_locale":"es_ES","og_type":"article","og_title":"Healthcare and the search for new business models in a globalised world &#8212; Spa Balance","og_description":"&nbsp; At the beginning of this month, we spent some time talking about medical tourism and the potential business opportunities it offers for the spa and wellness industries. This week, we would like to look at this topic from a different angle, one more focused on the impact medical tourism is having on healthcare systems [&hellip;]","og_url":"https:\/\/www.spa-balance.com\/es\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/","og_site_name":"Spa Balance","article_published_time":"2013-04-29T03:58:47+00:00","author":"Sonal Uberoi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Sonal Uberoi","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spa-balance.com\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/#article","isPartOf":{"@id":"https:\/\/www.spa-balance.com\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/"},"author":{"name":"Sonal Uberoi","@id":"https:\/\/www.spa-balance.com\/#\/schema\/person\/8e140ef4f1a16322c5ef0d258647f8b3"},"headline":"Healthcare and the search for new business models in a globalised world","datePublished":"2013-04-29T03:58:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spa-balance.com\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/"},"wordCount":1353,"commentCount":0,"publisher":{"@id":"https:\/\/www.spa-balance.com\/#organization"},"keywords":["business models","crisis de salud","customer advocacy","globalisation","globalizacion","healthcare crisis","medical tourism","modelos de negocio","ruben toral","turismo medico"],"articleSection":["Other Spa Related Topics"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.spa-balance.com\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/","url":"https:\/\/www.spa-balance.com\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/","name":"Healthcare and the search for new business models in a globalised world &#8212; Spa Balance","isPartOf":{"@id":"https:\/\/www.spa-balance.com\/#website"},"datePublished":"2013-04-29T03:58:47+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spa-balance.com\/2013\/04\/healthcare-and-the-search-for-new-business-models-in-a-globalised-world\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.spa-balance.com\/#website","url":"https:\/\/www.spa-balance.com\/","name":"Spa Balance","description":"","publisher":{"@id":"https:\/\/www.spa-balance.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spa-balance.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.spa-balance.com\/#organization","name":"Spa Balance Consulting","url":"https:\/\/www.spa-balance.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.spa-balance.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/logo.png","contentUrl":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/logo.png","width":209,"height":75,"caption":"Spa Balance Consulting"},"image":{"@id":"https:\/\/www.spa-balance.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.spa-balance.com\/#\/schema\/person\/8e140ef4f1a16322c5ef0d258647f8b3","name":"Sonal Uberoi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/902B1583-cropped.jpg?fit=96%2C96&ssl=1","url":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/902B1583-cropped.jpg?fit=96%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/902B1583-cropped.jpg?fit=96%2C96&ssl=1","caption":"Sonal Uberoi"},"url":"https:\/\/www.spa-balance.com\/es\/author\/sonal\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/posts\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":0,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/posts\/1233\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}