{"id":1251,"date":"2013-06-18T16:46:20","date_gmt":"2013-06-18T14:46:20","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=1251"},"modified":"2013-06-18T16:46:20","modified_gmt":"2013-06-18T14:46:20","slug":"how-to-open-a-spa-part-1-concept-and-feasibility","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2013\/06\/how-to-open-a-spa-part-1-concept-and-feasibility\/","title":{"rendered":"How to open a spa: Part 1 &#8211; Concept and feasibility"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">We are happy to kick off a new series of eight articles featuring tips and recommendations dealing with the process of opening a new spa from start to finish. During the next two months, we will be covering the most important aspects of conceiving and implementing a spa.<\/p>\n<p style=\"text-align: left;\">This week, we would like to discuss the first step you need to take when opening your spa: defining the concept and studying the feasibility of your new business. This post will provide you with a good understanding of the foundations you need to build for your spa.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Estamos encantados en lanzar una nueva serie de ocho art\u00edculos llenos de consejos y recomendaciones relacionados con el proceso de abrir un nuevo spa de principio a fin. Durante los pr\u00f3ximos dos meses, estaremos cubriendo los aspectos m\u00e1s importantes de la concepci\u00f3n e implementaci\u00f3n de un spa.<\/p>\n<p style=\"text-align: left;\">Esta semana, nos gustar\u00eda discutir las principales consideraciones que usted debe tener en cuenta cuando se define y se mide el concepto y viabilidad de su nuevo negocio. Este art\u00edculo le dar\u00e1 una buena comprensi\u00f3n de los fundamentos que necesita sentar para su spa.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Back to basics: Business plan and key questions<\/strong><\/p>\n<p style=\"text-align: left;\">Every successful spa has been designed with a solid concept behind. In order to develop such a concept, you need to implement a business plan and answer some essential questions about the core activities of your future spa.<\/p>\n<p style=\"text-align: left;\">As far as the business plan goes, you do not need to spend months and months writing a long and complex document. Your business plan needs to be a basic guide aimed at helping you to map out your operational and financial objectives and how you will achieve them. You also need to answer some important questions about your spa\u2019s target audience and the services you will be offering. Some of these questions include the following:<\/p>\n<ul style=\"text-align: left;\">\n<li>What type of spa are you going to open? A destination spa, an urban spa, a medispa, etc.?<\/li>\n<li>Who will your target audience be? What kind of customers will you target? What are their buying habits?<\/li>\n<li>What types of services will you offer? Which of your customer segments will buy which of your services? What kinds of treatments do you think you will sell the most of?<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Carrying out a SWOT analysis will give you a clear idea about the strengths, weaknesses, opportunities and threats surrounding your new business. This will then allow you to further define the concept of your spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Market trends and PEST analysis<\/strong><\/p>\n<p style=\"text-align: left;\">After writing your business plan and answering key questions about your business, it is time for you to analyse the market and the environment where your new spa will be operating. The first thing you need to do in this phase consists in answering the following questions:<\/p>\n<ul style=\"text-align: left;\">\n<li>Who are your competitors?<\/li>\n<li>How is the market evolving in your location?<\/li>\n<li>What are the market trends? What are the consumer trends?<\/li>\n<\/ul>\n<p style=\"text-align: left;\">It is important to know your competitors well. We advise you to conduct detailed studies about your competitors so you can identify their SWOTS (strengths, weaknesses, opportunities and threats). If possible, try out their treatments and analyse your experience from the customer\u2019s point of view and not yours as that will be naturally overly, and maybe unreasonably, critical. Keep in mind their operational challenges in terms of quality of service and treatment as that is something that will also affect you.<\/p>\n<p style=\"text-align: left;\">Apart from these market considerations, you should also carry out a complete PEST analysis that gives you a good picture of the political, economical, social and technological factors surrounding your spa. It is important to understand how these factors will impact your spa in the future.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Setting yourself apart<\/strong><\/p>\n<p style=\"text-align: left;\">Now that you are clear about what you want to do with your spa and the environment that surrounds it, you need to provide your future business with a Unique Selling Point (USP). In other words, you need to set your spa apart from the competition and answer the following questions: What will make you different from your competitors? Why customers should favour your spa over your competitors?<\/p>\n<p style=\"text-align: left;\">While answering these questions, it is important to remember that you will need to think about the perceived value of your treatments and service offering over that of your competitors from your customer&#8217;s point of view, and not from your point of view.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Numbers and pricing strategy<\/strong><\/p>\n<p style=\"text-align: left;\"><strong> <\/strong>Whether we like it or not, we all know the success of every single business depends on its numbers. It is crucial to be in control of all the economic and financial variables related to your business.<\/p>\n<p style=\"text-align: left;\">It would be good, for example, to get involved with the process of writing the profit and loss account. Likewise, you need to brainstorm about worst and best case scenarios for your business while answering the following questions: Does your business make sense? Will it give you the return on investment you are looking for?<\/p>\n<p style=\"text-align: left;\">Once you get a sense of the numbers and financial feasibility behind your future spa, you need to work on a <a href=\"http:\/\/www.spa-balance.com\/en\/2012\/08\/29\/la-estrategia-de-precios-el-precio-optimo-2\/\">coherent pricing strategy<\/a> that brings together all the variables affecting your potential income. In order to do that, it is essential that you answer the following questions about your business:<\/p>\n<ul style=\"text-align: left;\">\n<li>Based on the type of spa you would like to have, what will your average treatment price be?<\/li>\n<li>What will your average treatment time be?<\/li>\n<li>What kinds of services will you be able to sell as add-ons? What kinds of facilities would you be able to add as add-ons?<\/li>\n<li>Will you offer memberships?<\/li>\n<li>What price is fair for your customers?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>In a nutshell<\/strong><\/p>\n<p style=\"text-align: left;\">f you are looking to open a spa from scratch, the first step is to put on paper your idea. Do your homework &#8211; understand your competitor set and your target audience and know your market inside out. Then, work on your numbers to ensure that your spa concept makes business sense.<\/p>\n<p style=\"text-align: left;\">Next week, we will discuss the spatial distribution and client flow that you need to consider for your new spa.<\/p>\n<\/div>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Plan de negocios y preguntas clave<\/strong><\/p>\n<p style=\"text-align: left;\">Todos los spas de \u00e9xito han sido dise\u00f1ados con un concepto s\u00f3lido detr\u00e1s. Para desarrollar dicho concepto, usted necesita implementar un plan de negocios y responder algunas preguntas esenciales sobre las actividades centrales de su futuro spa.<\/p>\n<p style=\"text-align: left;\">Con respecto al plan de negocios, usted no necesita pasar meses y meses escribiendo un documento largo y complejo. Su plan de negocios debe ser una gu\u00eda b\u00e1sica encaminada a ayudarle a trazar sus objetivos operativos y financieros, y la manera de conseguirlos. Tenga en cuenta que tener un plan es importante y que tendr\u00e1 m\u00e1s probabilidades de lograr sus objetivos si usted tiene un plan detallado en pie.<\/p>\n<p style=\"text-align: left;\">Al lado de su plan de negocios, usted tambi\u00e9n necesita responder algunas preguntas importantes acerca de la naturaleza, p\u00fablico objetivo y servicios relacionados con su spa. Algunas de estas preguntas son las siguientes:<\/p>\n<ul style=\"text-align: left;\">\n<li>\u00bfQu\u00e9 tipo de spa piensa abrir? \u00bfUn spa de destino, un spa urbano, un medispa, etc?<\/li>\n<li>\u00bfQui\u00e9n ser\u00e1 su p\u00fablico objetivo? \u00bfHacia qu\u00e9 tipo de clientes se va a dirigir? \u00bfCu\u00e1les son los h\u00e1bitos de consumo de dichos clientes?<\/li>\n<li>\u00bfQu\u00e9 tipo de servicios va a ofrecer? \u00bfQu\u00e9 tipo de servicios comprar\u00e1 cada uno de sus segmentos de clientes? \u00bfQu\u00e9 tipos de tratamientos cree que van a ser los m\u00e1s vendidos?<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Para definir mejor el concepto de su negocio, usted debe realizar un an\u00e1lisis DAFO capaz de darle una idea clara acerca de las fortalezas, debilidades, oportunidades y amenazas que rodean su nuevo negocio.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Tendencias del mercado y an\u00e1lisis PEST<\/strong><\/p>\n<p style=\"text-align: left;\">Despu\u00e9s de escribir su plan de negocios y responder las preguntas clave acerca de su negocio, es tiempo de que usted analice el mercado y el entorno en el que su nuevo spa estar\u00e1 operando. La primera cosa que hay que hacer en esta fase consiste en responder las siguientes preguntas:<\/p>\n<ul style=\"text-align: left;\">\n<li>\u00bfQui\u00e9nes son sus competidores?<\/li>\n<li>\u00bfC\u00f3mo est\u00e1 evolucionando el mercado en su localidad?<\/li>\n<li>\u00bfCu\u00e1les son las tendencias del mercado? \u00bfCu\u00e1les son las tendencias de los consumidores?<\/li>\n<\/ul>\n<p style=\"text-align: left;\">En t\u00e9rminos de sus competidores, usted debe tratar de conocerlos bien. Le recomendamos que lleve a cabo estudios detallados sobre sus competidores para que pueda identificar sus fortalezas, debilidades, oportunidades y amenazas. Del mismo modo, creemos que es importante que usted pruebe los tratamientos de sus competidores desde el punto de vista del cliente y no desde el suyo ya que esto ser\u00eda, naturalmente, excesivo y desproporcionado a nivel cr\u00edtico. Tenga en cuenta los retos operativos de sus competidores en t\u00e9rminos de la calidad de los servicios y tratamientos ya que esto ser\u00e1 algo que tambi\u00e9n lo afectar\u00e1.<\/p>\n<p style=\"text-align: left;\">Aparte de estas consideraciones de mercado, usted tambi\u00e9n deber\u00eda llevar a cabo un an\u00e1lisis PEST que le brinde una buena visi\u00f3n de los factores pol\u00edticos, econ\u00f3micos, sociales y tecnol\u00f3gicos que rodean su spa. Haciendo esto, usted podr\u00e1 ser capaz de medir el impacto que estos factores tendr\u00e1n en el futuro de su spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Diferenciando su spa<\/strong><\/p>\n<p style=\"text-align: left;\">Ahora que tiene claro lo que quiere hacer con su spa y el medio ambiente que lo circunda, es necesario dar a su futuro negocio un argumento \u00fanico de venta (USP, por sus siglas en ingl\u00e9s). En otras palabras, es necesario diferenciar su spa de la competencia y responder a las siguientes preguntas: \u00bfQu\u00e9 har\u00e1 diferente de sus competidores? \u00bfPor qu\u00e9 los consumidores deber\u00edan favorecer su spa por encima de los de sus competidores?<\/p>\n<p style=\"text-align: left;\">A medida que vaya respondiendo estas preguntas, es importante que recuerde que debe pensar en el valor percibido de sus tratamientos y servicios en relaci\u00f3n con sus competidores desde el punto de vista de su cliente y no desde su propio punto de vista.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Los n\u00fameros y la estrategia de precios<\/strong><\/p>\n<p style=\"text-align: left;\">Nos guste o no, todos sabemos que el \u00e9xito de cada negocio depende de sus n\u00fameros. Debido a esto, es importante que usted tenga el control de todas las variables econ\u00f3micas y financieras relacionadas con su negocio.<\/p>\n<p style=\"text-align: left;\">Ser\u00eda bueno, por ejemplo, participar en el proceso de elaboraci\u00f3n de la cuenta de resultados. Del mismo modo, necesita discutir ideas sobre los mejores y peores escenarios de su negocio respondiendo a las siguientes preguntas: \u00bfTiene sentido su negocio? \u00bfLe podr\u00e1 dar la rentabilidad que est\u00e1 buscando?<\/p>\n<p style=\"text-align: left;\">Una vez que usted logre adquirir un sentido sobre los n\u00fameros y viabilidad financiera detr\u00e1s de su futuro spa, es necesario que trabaje en una <a href=\"http:\/\/www.spa-balance.com\/es\/2012\/08\/29\/la-estrategia-de-precios-el-precio-optimo-2\/\">estrategia de precios coherente<\/a> que tome en consideraci\u00f3n todas las variables que puedan afectar sus ingresos potenciales. Con el fin de hacer esto, es fundamental que responda las siguientes preguntas sobre su negocio:<\/p>\n<ul style=\"text-align: left;\">\n<li>Considerando el tipo de spa que le gustar\u00eda tener, \u00bfCu\u00e1l ser\u00e1 el precio promedio por tratamiento?<\/li>\n<li>\u00bfCu\u00e1l ser\u00e1 el tiempo promedio por tratamiento?<\/li>\n<li>\u00bfQu\u00e9 tipo de servicios espera vender como complementarios? \u00bfQu\u00e9 tipo de instalaciones podr\u00e1 a\u00f1adir como complementarios?<\/li>\n<li>\u00bfPiensa ofrecer membres\u00edas?<\/li>\n<li>\u00bfCu\u00e1l es el precio justo para sus clientes?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Resumiendo&#8230;<\/strong><\/p>\n<p style=\"text-align: left;\">Despu\u00e9s de responder a estas preguntas, usted deber\u00eda estar listo para pasar a la siguiente etapa del proceso. Antes de ello, sin embargo, es aconsejable ver c\u00f3mo ha respondido a las preguntas b\u00e1sicas sobre su spa, qu\u00e9 tan s\u00f3lido es su plan de negocios, cu\u00e1l es la naturaleza de la competencia y el entorno, y cu\u00e1les son las implicaciones financieras y econ\u00f3micas del futuro spa. La semana que viene, discutiremos la distribuci\u00f3n espacial y el flujo de clientes que debe tener en cuenta su nuevo spa.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; We are happy to kick off a new series of eight articles featuring tips and recommendations dealing with the process of opening a new spa from start to finish. During the next two months, we will be covering the most important aspects of conceiving and implementing a spa. This week, we would like to [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[445],"tags":[439,440,441,442,22,443,444,224,446],"class_list":["post-1251","post","type-post","status-publish","format-standard","hentry","category-pre-openings-spa-set-ups","tag-business-plan","tag-competencia","tag-competition","tag-dafo","tag-estrategia-de-precios","tag-feasibility","tag-plan-de-negocios","tag-pricing-strategy","tag-swot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to open a spa: Part 1 - Concept and feasibility &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2013\/06\/how-to-open-a-spa-part-1-concept-and-feasibility\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to open a spa: Part 1 - Concept and feasibility &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; We are happy to kick off a new series of eight articles featuring tips and recommendations dealing with the process of opening a new spa from start to finish. 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