{"id":1528,"date":"2011-12-13T15:10:01","date_gmt":"2011-12-13T13:10:01","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=929"},"modified":"2011-12-13T15:10:01","modified_gmt":"2011-12-13T13:10:01","slug":"los-spas-y-el-tratamiento-del-dolor","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2011\/12\/los-spas-y-el-tratamiento-del-dolor\/","title":{"rendered":"The Role of Spas in Pain Management"},"content":{"rendered":"

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Pain management offers an interesting business opportunity for spas today. With the large number of aging baby boomers in the market, the spa industry is moving into the field of pain management. Pain relief solutions such as medical treatments, hydrotherapy, thermal baths and mud-related therapies are only some of the services spas can take advantage of to further embrace this new business opportunity.<\/p>\n

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El tratamiento del dolor ofrece una interesante oportunidad de negocios para los spas hoy en d\u00eda. Con el gran n\u00famero de Baby Boomers en el mercado, la industria del spa se est\u00e1 moviendo con agresividad hacia el campo del tratamiento del dolor. Soluciones para aliviar el dolor tales como tratamientos m\u00e9dicos, hidroterapia, ba\u00f1os termales y terapias con fango, son s\u00f3lo algunos de los servicios que los spas tienen a disposici\u00f3n para acceder a esta nueva oportunidad de negocios.<\/p>\n

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A market opportunity<\/strong><\/p>\n

<\/strong>In previous posts, we have discussed the different business strategies the spa industry has been implementing in recent years. From budget spas<\/a> to cancer-related treatments<\/a>, the spa industry has been taking advantage of the various market opportunities that have allowed our sector to move away from the idea of exclusivity and luxury that has traditionally surrounded it.<\/p>\n

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Today, an additional business opportunity comes from the growing number of aging baby boomers across the globe. This trend has been acknowledged by different professionals in the field. According to Susie Ellis<\/a>, President of SpaFinder<\/a> Inc., \u201cthe 65-plus spa-going demographic will have a massive impact on the industry for years to come\u201d.<\/p>\n

This mature audience is, in fact, pushing the industry to come up with a whole new set of services aimed at satisfying the needs of this segment of the population. In order to properly reach this goal, spas will need to look at several aspects of their businesses including the structure of their facilities and the kinds of services they provide. In this context, pain management treatments represent one of the most promising niches to explore.<\/p>\n

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Medical Treatments<\/strong><\/p>\n

<\/strong>In the last years, different players within the spa industry have been taking a more active role in the health field. By bringing professionals from the medical sector, spas are shaping different services that combine traditional medicine with exclusive spa treatments.<\/p>\n

Many pain management treatments will be probably defined by a similar approach. According to Susie Ellis, spas will continue to combine the expertise of medical professionals like exercise physiologists, chiropractors, and orthopedics with that of naturopaths and massage therapists.<\/p>\n

There are already a significant number of spas offering successful pain relief services. Some of them include Inspiritas\u2019s<\/a> treatments to patients suffering from cancer, the muscle and joint program implemented by Fairmont\u2019s Willow Stream<\/a> Spas, and Biofreeze Pain Management massages currently offered by several spas and wellness centres.<\/p>\n

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Hydrotherapy and thermal baths<\/strong><\/p>\n

<\/strong>The use of water in pain relief treatments has re-surfaced and spread significantly during the last years. For example, hydrotherapy techniques based on showers have proved to be an effective alternative to fight different kinds of pain such as rheumatism and digestive problems. In order to satisfy the needs of the mature audience that have arisen as a lucrative opportunity in the market, some spas have been incorporating into their service offering new chilled loungers able to deliver pain relief solutions in a safer and more comfortable environment.<\/p>\n

Along those lines, thermal baths have also flourished in recent years. This popularity is the result of a new rediscovery regarding the benefits thermal baths are able to provide. In fact, many spas are now introducing thermal baths as a pain relief solution rather than a beauty or relaxation option.<\/p>\n

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Marine algae and mud treatments<\/strong><\/p>\n

<\/strong>Treatments based on marine algae and mud have become very popular within the spa industry. Just like thermal baths, these kinds of treatments have traditionally been presented under an aura of beauty or wellness. In recent years, however, spas have been emphasising the benefits these treatments offer for pain management.<\/p>\n

In fact, many spas and wellness centres are spending a lot of time talking about the healing properties of the minerals and different substances that are contained in marine algae and mud. Algae therapy, which reduces pain in patients suffering from bone injuries, muscular problems, and rheumatism, is just one of the most popular alternatives spas are currently using to satisfy the increasing demand of pain relief seekers.<\/p>\n

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\"\"A market niche with real potential<\/strong><\/p>\n

<\/strong>Pain management is a real business opportunity for the spa industry. Spas and wellness centres willing to enter into this field will find a fertile terrain produced by the industry\u2019s natural evolution and a significant portion of the population ready to pay for these kinds of services.<\/p>\n

Medical treatments, hydrotherapy, thermal baths and treatments with different substances are just a few of the channels that are available for spas to meet this new demand. Innovative spas will embrace this business opportunity.<\/p>\n

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Una oportunidad del mercado<\/strong><\/p>\n

<\/strong>En art\u00edculos anteriores hemos hablado de las estrategias de negocios que la industria del spa ha venido implementando en los \u00faltimos a\u00f1os. Desde los spas de bajo coste<\/a> hasta los tratamientos para pacientes con c\u00e1ncer<\/a>, la industria del spa ha venido aprovechando las oportunidades que el mercado le ofrece y que le han permitido desligarse de la idea de exclusividad y lujo que tradicionalmente la ha rodeado.<\/p>\n

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Hoy en d\u00eda, el creciente n\u00famero de Baby Boomers en el mundo le brinda a la industria del spa una nueva oportunidad. De hecho, dicha tendencia ha sido reconocida por diferentes profesionales en el campo. De acuerdo con Susie Ellis<\/a>, Presidente de SpaFinder<\/a>, Inc., “el segmento de clientes con m\u00e1s de 65 a\u00f1os tendr\u00e1 un impacto masivo en la industria durante los pr\u00f3ximos a\u00f1os”.<\/p>\n

De hecho, este segmento de la poblaci\u00f3n adulta est\u00e1 presionando a la industria para crear un nuevo conjunto de servicios destinados a satisfacer las necesidades de este segmento de consumidores. Con el fin de alcanzar adecuadamente este objetivo, los spas tendr\u00e1n que prestarle atenci\u00f3n a varios aspectos de sus actividades como la estructura de sus instalaciones y los tipos de servicios que prestan. En este contexto, los tratamientos del dolor representan uno de los nichos m\u00e1s prometedores y aptos para explorar.<\/p>\n

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Tratamientos m\u00e9dicos<\/strong><\/p>\n

<\/strong>En los \u00faltimos a\u00f1os, diversos actores dentro de la industria del spa han estado tomando un papel m\u00e1s activo dentro del campo de la salud. Con la incorporaci\u00f3n de personal m\u00e9dico, los spas est\u00e1n moldeando diversas tipolog\u00edas de servicios en donde se combinan la medicina tradicional con los tratamientos que usualmente brindan los spas.<\/p>\n

Muchos tratamientos del dolor probablemente estar\u00e1n definidos por un enfoque similar. De acuerdo con Susie Ellis, los spas seguir\u00e1n combinando la experiencia de profesionales m\u00e9dicos como fisioterapeutas, quiropr\u00e1cticos y ortopedistas con aquella que brindan los natur\u00f3patas y los terapeutas de masajes.<\/p>\n

Existe ya un n\u00famero importante de spas que ofrecen con \u00e9xito varios servicios para aliviar el dolor. Algunos de ellos incluyen los tratamientos de Inspiritas para pacientes que sufren de c\u00e1ncer, el programa muscular y articular elaborado por los spas Willow Stream<\/a> de la cadena hotelera Fairmont, y los masajes Biofreeze para el tratamiento del dolor que en la actualidad ofrecen varios spas y centros de bienestar.<\/p>\n

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Hidroterapia y ba\u00f1os termales<\/strong><\/p>\n

<\/strong>El uso del agua en tratamientos para aliviar el dolor ha experimentado un nuevo renacimiento que le ha permitido extenderse en los \u00faltimos a\u00f1os. Por ejemplo, las t\u00e9cnicas de hidroterapia basadas en duchas y ba\u00f1os especiales han demostrado ser una alternativa eficaz para combatir diferentes tipos de dolor como el reumatismo y los problemas digestivos.<\/p>\n

Igualmente, con el fin de satisfacer las necesidades del nuevo segmento de Baby Boomers que han generado esta nueva oportunidad de negocios, algunos spas han ido incorporando en su oferta de servicios innovadoras tumbonas de fr\u00edo capaz de ofrecer soluciones para aliviar el dolor en un ambiente m\u00e1s seguro y c\u00f3modo.<\/p>\n

Siguiendo en esta direcci\u00f3n, la oferta de ba\u00f1os termales tambi\u00e9n ha crecido en los \u00faltimos a\u00f1os. Dicha popularidad es el resultado de un nuevo descubrimiento sobre los beneficios que los ba\u00f1os termales son capaces de proporcionar. De hecho, hoy por hoy muchos spas prefieren presentar los ba\u00f1os termales como una soluci\u00f3n apta para aliviar el dolor y no como una simple opci\u00f3n de belleza y relajaci\u00f3n.<\/p>\n

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Tratamientos con algas marinas y fango<\/strong><\/p>\n

<\/strong>Los tratamientos a base de algas marinas y fango se han convertido en opciones bastante populares dentro de la industria del spa. Al igual que los ba\u00f1os termales, este tipo de tratamientos han sido tradicionalmente presentados bajo un aura de belleza y bienestar. Sin embargo, en los \u00faltimos a\u00f1os los spas han hecho hincapi\u00e9 en los beneficios que estos tratamientos ofrecen para controlar el dolor.<\/p>\n

De hecho, muchos spas y centros de bienestar han venido divulgando con \u00e9nfasis las propiedades curativas de los minerales y diversas sustancias que se encuentran en las algas marinas y el fango. La Algoterapia, un tratamiento a base de algas que ayuda a reducir el dolor en pacientes que sufren de lesiones \u00f3seas, problemas musculares y reumatismo, es s\u00f3lo una de las alternativas que m\u00e1s usan los spas en la actualidad para satisfacer la creciente demanda de personas que buscan aliviar sus dolores.<\/p>\n

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\"\"Un nicho de mercado con un potencial real<\/strong><\/p>\n

<\/strong>El tratamiento del dolor es una verdadera oportunidad de negocios para la industria del spa. Los spas y centros de bienestar dispuestos a entrar en este campo se encontrar\u00e1n con un terreno f\u00e9rtil fruto de la evoluci\u00f3n natural de la industria y de una parte importante de la poblaci\u00f3n que est\u00e1 dispuesta a pagar por este tipo de servicios.<\/p>\n

Tratamientos m\u00e9dicos, hidroterapia, ba\u00f1os termales y terapias con diferentes sustancias como algas marinas y fango, son s\u00f3lo algunos de los canales que le permitir\u00e1n a los spas satisfacer las nuevas demandas del mercado. Los spas innovadores seguramente no dejar\u00e1n pasar por alto esta oportunidad de negocios.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

    Pain management offers an interesting business opportunity for spas today. With the large number of aging baby boomers in the market, the spa industry is moving into the field of pain management. Pain relief solutions such as medical treatments, hydrotherapy, thermal baths and mud-related therapies are only some of the services spas can […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,9],"tags":[132,133,134,135,136,137,138,139,140,141,142],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-other-spa-related-topics","category-spa-management-2","tag-algae-therapy","tag-algoterapia","tag-banos-termales","tag-mud-wraps","tag-pain-management-2","tag-terapias","tag-thermal-baths","tag-tratamientos-con-fango","tag-tratamientos-del-dolor","tag-tratamientos-medicos","tag-treatments"],"acf":[],"yoast_head":"\nThe Role of Spas in Pain Management — Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2011\/12\/los-spas-y-el-tratamiento-del-dolor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Spas in Pain Management — Spa Balance\" \/>\n<meta property=\"og:description\" content=\"    Pain management offers an interesting business opportunity for spas today. 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