{"id":1531,"date":"2012-01-10T16:48:36","date_gmt":"2012-01-10T14:48:36","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=976"},"modified":"2012-01-10T16:48:36","modified_gmt":"2012-01-10T14:48:36","slug":"las-10-principales-tendencias-del-sector-de-spas-para-el-2012","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2012\/01\/las-10-principales-tendencias-del-sector-de-spas-para-el-2012\/","title":{"rendered":"Top 10 Spa Trends for 2012"},"content":{"rendered":"

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In our previous post, we revisited the 2011 spa trends<\/a> elaborated by SpaFinder<\/a>, a global media company dedicated to the global spa marketplace. Now that the year is just starting, it is time to take a look at the trends that SpaFinder expects to see evolving in 2012.<\/p>\n

Spa Finder has just released its annual Spa Trend Report where it discusses the trends and ideas that will reshape the spa and wellness industry in 2012. According to Susie Ellis, President of SpaFinder, there are two essential themes emerging this year: Innovation of treatments and the development of long-term relationships with the client. Let\u2019s take a look at the top 10 spa trends for 2012<\/a>.<\/p>\n

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En nuestro art\u00edculo anterior revisamos las tendencias del sector del spa para el 2011<\/a> que hab\u00eda elaborado Spa Finder<\/a>, una compa\u00f1\u00eda global de comunicaci\u00f3n dedicada al mercado del spa. Ahora que el a\u00f1o est\u00e1 comenzando, es el momento de darle una mirada a las tendencias que SpaFinder espera ver desarrollar en el 2012.<\/p>\n

Spa Finder acaba de publicar su informe anual Spa Trend Report<\/a>, en donde se discuten las tendencias e ideas que definir\u00e1n la industria del spa y el bienestar en el 2012. De acuerdo con Susie Ellis, Presidente de SpaFinder, hay dos temas esenciales que emergen este a\u00f1o: La innovaci\u00f3n de los tratamientos y el desarrollo de relaciones a largo plazo con el cliente. Las siguientes son las 10 tendencias principales del sector del spa para el 2012.<\/p>\n

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1. \u00a0Healthy feet treatments<\/strong><\/p>\n

Spa-goers can now take care of their troubled tootsies with a variety of treatments and classes. Canyon Ranch SpaClub<\/a> in Las Vegas offers a comprehensive \u201cHealthy Feet\u201d program, with computerized gait analysis and treatments in zero-gravity chairs, while Yamuna<\/a>\u2019s boot camps in New York City teach attendees to improve their posture and strengthen the muscles in their feet. There are even 100% foot-focused med-spas such as California\u2019s Stride Wellbeing<\/a>, which combines podiatric medical care with a menu of foot-pampering treatments.<\/p>\n

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2. \u00a0Cold and ice are hot<\/strong><\/p>\n

<\/strong>From saunas to steam rooms to hot stone massages, spas have traditionally turned up the heat. But while heat promotes relaxation and detoxification, the benefits of icy therapies \u2013 including better circulation and reduced inflammation of muscles and joints – are finally getting their due.<\/p>\n

Infrared saunas, which direct radiant heat into the body without heating the air, are becoming more widespread, and more extreme cold and hot\/cold-contrast treatments are on the rise.<\/p>\n

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3. \u00a0Wellness and beauty coaching<\/strong><\/p>\n

<\/strong>Health coach. Sleep coach. Eyebrow coach. Coaching is gathering steam at spas, and with good reason. While isolated treatments have their benefits, spas are in a unique position to help people make the kind of lifestyle changes that lead to long-term health and well-being. With the word “spa” increasingly evoking an entire lifestyle, it is only logical that coaching will become a fundamental part of the spa philosophy.<\/p>\n

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4. \u00a0Online wellness gaming<\/strong><\/p>\n

<\/strong>Half a billion people worldwide play online games for at least an hour a day, and gaming\u2019s addictive features \u2013 points, challenges, rewards, social interaction \u2013 are uniquely suited to making healthy lifestyle changes stick. Pioneers in the wellness gaming space include early entries like the meditation game Leela, from mind-body guru Deepak Chopra, and MindBloom\u2019s Life Game<\/a>, which rewards members for achieving well-being goals and has the backing of insurance giant Aetna<\/a>.<\/p>\n

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5. \u00a0Pairing fine dining and spa-ing<\/strong><\/p>\n

<\/strong>While many hotels and resorts have long offered both very fine food and very fine spa, the two weren\u2019t traditionally paired together as a package. That\u2019s changing in a big way, as fine dining and spa-ing are being aggressively paired, packaged, curated, marketed, and savored together as never before. Creative culinary-plus-spa experiences have become a massive trend because they\u2019re massively appealing: a logical, sensory, \u201clifestyle\u201d combo for both pleasure seekers and true connoisseurs.<\/p>\n

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6. \u00a0Vibration, sound, music, light and color therapies<\/strong><\/p>\n

<\/strong>Spas have long used sound and light as ambient accessories. Now, new scientific evidence revealing the physical and emotional benefits of frequencies and vibrations has inspired an explosion of approaches based on the idea that various systems in our bodies vibrate at different frequencies, and disruptions can affect our health.<\/p>\n

Perhaps the most exciting aspect of the trend is an explosion of blended, multi-sensory \u201cgood vibrations\u201d approaches, including new saunas, steam capsules, lounge chairs, massage tables, tubs, and experiential pods that weave light, color, sound, and music\/rhythm together for sensory bliss.<\/p>\n

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7. \u00a0The glam factor<\/strong><\/p>\n

<\/strong>The intensity, frequency, and sheer whimsicality with which people are now getting \u201cglammed up\u201d is exploding worldwide. The spa and beauty industry is working overtime to invent ways for beauty-seekers on a budget to more quickly, more cheaply, and more often change up their looks and hair with high-impact little beauty \u201cfixes\u201d and frills.<\/p>\n

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8. \u00a0Spa Evidence: Showing the science behind spa<\/strong><\/p>\n

<\/strong>Will a massage boost immunity? Can time in a sauna cure cold symptoms? Does acupressure relieve lower back pain? The answers to those questions can be found at SpaEvidence.com<\/a>. Launched in 2011, the site is the web\u2019s most comprehensive resource on the hard science behind popular spa and wellness therapies like massage, foot reflexology, aromatherapy, yoga, and meditation.<\/p>\n

In 2012, more hospitals than ever will incorporate \u2013 and more doctors will prescribe – spa and wellness approaches. As clinical studies continue to erode the barriers between traditional and alternative therapies, look for more spas to adopt the language of evidence-based medicine.<\/p>\n

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9. \u00a0Spas become a family affair<\/strong><\/p>\n

<\/strong>As more families travel with children to spas, the industry is evolving to accommodate the under-18 set \u2013 from opening kids-only spas to offering services focused on everything from childhood obesity to the development of lifelong wellness practices.<\/p>\n

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10. Spas go for the \u2018wow\u2019<\/strong><\/p>\n

<\/strong>Gone are the days of interchangeable spas with the same beige, Zen look. As seasoned spa-goers seek new experiences, spas are piling on the “wow” factor to differentiate themselves from the crowd. There are wows for almost any budget. Big wows include celebrity partnerships and futuristic designs.<\/p>\n

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Spa Balance’s Predictions<\/strong><\/p>\n

<\/strong>We find all the top ten trends for 2012 exposed by Susie Ellis very interesting and plausible, with a special emphasis on the following:<\/p>\n

3. Wellness and beauty coaching.<\/p>\n

4. Online wellness gaming.<\/p>\n

5. Pairing fine dining and spa-ing.<\/p>\n

6. Vibration, sound, music, light and color therapies.<\/p>\n

7. The glam factor.<\/p>\n

9. Spas become a family affair.<\/p>\n

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Besides these predictions, we also feel the following trends will play a major role in 2012:<\/p>\n

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1. The development of lifestyle spas. In 2011, we saw the launch of ESPA\u2019s life<\/a> brand. We feel there will be a rising trend and need for integrated wellness concepts and something to look out for this year.<\/p>\n

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2. In recent years, the spa industry has witnessed a boom of budget spas. As the industry continues to move away from the idea of luxury and exclusivity that has surrounded it, we strongly feel budget spas will continue to flourish in 2012.<\/p>\n

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3. Role of spas in pain management. With the arrival of an increasing number of ageing baby boomers into the market and the development of new synergies between the medical sector and the spa industry, the role of spas in pain management will probably experience an increase during 2012.<\/p>\n

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4. Initiatives like SpaEvidence have given the spa industry more credibility in terms of the efficacy of spa therapies.\u00a0 We think more spas will communicate benefits of spa therapies for certain pathologies and will start to offer specialised therapies and services, for example, treatments for patients suffering from cancer.<\/p>\n

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So here are the top spa trends for 2012. What are your thoughts? We would love to hear your comments and thoughts on SpaFinder\u2019s and Spa Balance\u2019s predictions.<\/p>\n

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1. \u00a0Tratamientos para pies sanos<\/strong><\/p>\n

<\/strong>Hoy en d\u00eda, los usuarios de spas pueden cuidar sus maltratados pies con una amplia gama de tratamientos y cursos. Por ejemplo, mientras el Canyon Ranch Spa Club de Las Vegas<\/a> ofrece un completo programa de “Pies Saludables” que incluye an\u00e1lisis computarizados sobre la manera de caminar y tratamientos en sillas con gravidad cero, los campamentos organizados por el Yamuna<\/a> de Nueva York ense\u00f1an a sus clientes a mejorar su postura y fortalecer los m\u00fasculos de sus pies. Existen tambi\u00e9n spas m\u00e9dicos orientados 100% al cuidado de los pies como el Stride Wellbeing<\/a> de California que combina conocimiento m\u00e9dico podi\u00e1trico con un men\u00fa de tratamientos especiales para el cuidado de los pies.<\/p>\n

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2. \u00a0Fr\u00edo y hielo est\u00e1n de moda<\/strong><\/p>\n

<\/strong>Desde las saunas y los ba\u00f1os de vapor hasta los masajes con piedras calientes, los spas han tradicionalmente hecho uso del calor en sus tratamientos. Sin embargo, mientras el calor favorece la relajaci\u00f3n y la desintoxicaci\u00f3n, los beneficios de terapias de hielo que ayudan a mejorar la circulaci\u00f3n y reducir la inflamaci\u00f3n de m\u00fasculos y articulaciones, est\u00e1n finalmente tomando fuerza.<\/p>\n

Las saunas infrarrojos, cuyo calor radiante va directamente en el cuerpo sin calentar el aire, y los tratamientos basados en terapias extremas en donde se contrasta el fr\u00edo y el calor est\u00e1n cada d\u00eda aumentando m\u00e1s.<\/p>\n

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3. \u00a0Entrenador de bienestar y belleza<\/strong><\/p>\n

<\/strong>Entrenador de salud, entrenador de sue\u00f1o, entrenador de cejas. El entrenamiento o coaching est\u00e1 tomando fuerza en los spas, y con justa raz\u00f3n. Mientras que los tratamientos aislados tienen sus ventajas, los spas se encuentran en una posici\u00f3n \u00fanica desde la cual pueden ayudar a la gente, a trav\u00e9s de una serie de ajustes, a conseguir estilos de vida con beneficios a largo plazo en t\u00e9rminos de salud y bienestar. Con el crecimiento de la palabra \u2018spa\u2019 como t\u00e9rmino referido a un estilo de vida, es l\u00f3gico que el entrenamiento termine por ser una parte fundamental de dicha filosof\u00eda.<\/p>\n

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4. \u00a0Juegos de bienestar en l\u00ednea<\/strong><\/p>\n

<\/strong>Medio bill\u00f3n de personas en el mundo juegan diferentes juegos en l\u00ednea por lo menos una hora al d\u00eda. Las caracter\u00edsticas adictivas de los videojuegos – puntos, desaf\u00edos, premios, interacci\u00f3n social \u2013 aparecen como una oportunidad ideal para poder mantener cambios de estilo de vida saludables. Algunos ejemplos en el campo de los juegos de bienestar incluyen pioneros como el juego de meditaci\u00f3n Leela, el gur\u00fa de la mente y el cuerpo Deepak Chopra, y el juego Life Game de MindBloom<\/a> que premia a los miembros que logran alcanzar sus objetivos de bienestar y que cuenta, adem\u00e1s, con el respaldo del gigante de los seguros Aetna<\/a>.<\/p>\n

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5. \u00a0Combinaci\u00f3n de restaurantes y actividades de spa<\/strong><\/p>\n

<\/strong>Si bien desde hace mucho tiempo son varios los hoteles y resorts que ofrecen una buena comida o un spa de alto nivel, dichos servicios tradicionalmente no eran ofrecidos juntos dentro de un mismo paquete. Esto ha venido cambiando radicalmente ya que cada d\u00eda m\u00e1s la buena comida y las actividades de los spas vienen combinadas de manera agresiva, ofrecidas dentro de un s\u00f3lo paquete, comercializadas y servidas juntas como nunca antes se hab\u00eda hecho.<\/p>\n

Las experiencias creativas que combinan la culinaria con las actividades de los spas se han convertido en una tendencia popular gracias al atractivo de masa que ellas tienen: Un combo de \u2018estilo de vida\u2019 l\u00f3gico y sensorial dirigido tanto para aquellos que buscan el placer como para los verdaderos conocedores.<\/p>\n

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6. \u00a0Terapias de vibraci\u00f3n, sonido, m\u00fasica, luz y color<\/strong><\/p>\n

<\/strong>Durante mucho tiempo, los spas han usado la luz y el sonido como accesorios de sus ambientes. La disponibilidad de nueva evidencia cient\u00edfica sobre los beneficios f\u00edsicos y emocionales que producen las frecuencias y vibraciones, ha producido un auge de tratamientos basados en el principio a trav\u00e9s del cual los diversos sistemas de nuestro cuerpo vibran a diferentes frecuencias y que ciertas interrupciones pueden afectar nuestra salud.<\/p>\n

Tal vez el aspecto m\u00e1s interesante de esta tendencia sea la reciente explosi\u00f3n de enfoques multi-sensoriales de \u2018buenas vibraciones\u2019 inclu\u00eddos en nuevos saunas, c\u00e1psulas de vapor, tumbonas, camillas de masaje, ba\u00f1eras, y tratamientos experimentales en donde la combinaci\u00f3n de luz, color, sonido y m\u00fasica\/ritmo alimentan el placer sensorial.<\/p>\n

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7. \u00a0El factor glamour<\/strong><\/p>\n

<\/strong>La intensidad, frecuencia y arbitrariedad absoluta con la cual las personas est\u00e1n recibiendo ahora su \u2018dosis de glamour\u2019 se est\u00e1 disparando en todo el mundo. La industria del spa y la belleza est\u00e1 trabajando horas extras para poder brindar nuevas alternativas a los clientes que desean mejorar su aspecto f\u00edsico de manera econ\u00f3mica. Se trata de alternativas r\u00e1pidas, baratas y de mayor frecuencia en donde el cliente pueda cambiar su imagen y cabello de manera dr\u00e1stica incurriendo en pocos ajustes de belleza y tratamientos extras.<\/p>\n

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8. \u00a0Spa Evidence: Demostrando la efectividad cient\u00edfica de los spa<\/strong>s<\/p>\n

\u00bfPuede un masaje mejorar la inmunidad?, \u00bfPuede el tiempo en una sauna curar los s\u00edntomas del resfriado? \u00bfAyuda la acupuntura a aliviar el dolor de espalda? Las respuestas a estas preguntas se puede encontrar en SpaEvidence.com<\/a>. Lanzado en el 2011, esta p\u00e1gina es el recurso m\u00e1s completo de la web sobre la ciencia que est\u00e1 detr\u00e1s de las terapias m\u00e1s populares de los spas y centros de bienestar como los masajes, reflexolog\u00eda podal, aromaterapia, yoga y meditaci\u00f3n.<\/p>\n

En el 2012, ser\u00e1n m\u00e1s hospitales los que incorporen – y m\u00e1s m\u00e9dicos los que prescriban – los enfoques que ofrecen los spas y centros de bienestar. En la medida que los estudios cl\u00ednicos continuen erosionando las barreras que existen entre las terapias tradicionales y las alternativas, veremos m\u00e1s spas adoptando un lenguaje m\u00e9dico basado en la evidencia.<\/p>\n

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9. \u00a0Los spas se convierten en negocios orientados a la familia<\/strong><\/p>\n

<\/strong>Debido a la mayor frecuencia de familias que viajan con sus hijos a los spas, la industria est\u00e1 evolucionando para dar cabida a los menores de 18 a\u00f1os a trav\u00e9s de distintas opciones que van desde spas exclusivos para ni\u00f1os hasta servicios enfocados en obesidad infantil y el desarrollo de pr\u00e1cticas de bienestar para toda la vida.<\/p>\n

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10. Los spas apuntan al factor ‘wow’<\/strong><\/p>\n

<\/strong>Atr\u00e1s quedaron los d\u00edas de los spas intercambiables con el mismo color casta\u00f1o y aspecto Zen. En la medida que los usuarios frecuentes de los spas contin\u00faen buscando nuevas experiencias, los spas continuar\u00e1n desarrollando el factor \u2018wow\u2019 para diferenciarse de la multitud. Hay \u2018wows\u2019 para cualquier tipo de presupuesto. Por ejemplo, grandes \u2018wows\u2019 incluyen alianzas con celebridades y dise\u00f1os futuristas.<\/p>\n

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Las predicciones de Spa Balance<\/strong><\/p>\n

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<\/strong>Todas las diez tendencias expuestas por Susie Ellis son muy interesantes. Sin embargo, creemos que las siguientes tendencias son aquellas que podr\u00edan consolidarse en el 2012:<\/p>\n

3. Entrenamiento de bienestar y belleza<\/p>\n

4. Juegos de bienestar en l\u00ednea<\/p>\n

5. Combinaci\u00f3n de restaurantes y actividades de spa<\/p>\n

6. Terapias de vibraci\u00f3n, sonido, m\u00fasica, luz y color<\/p>\n

7. El factor glamour<\/p>\n

9. Los spas se convierten en negocios orientados a la familia<\/p>\n

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Adem\u00e1s de estas predicciones, tambi\u00e9n pensamos que las siguientes tendencias jugar\u00e1n un papel importante en el 2012:<\/p>\n

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1. El desarrollo de spas de estilo de vida. En el 2011, asistimos al lanzamiento de la primera marca de spa Life por ESPA<\/a>. Creemos que el concepto integral de bienestar ser\u00e1 una tendencia en alsa a tener en cuenta este a\u00f1o.<\/p>\n

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2. En los \u00faltimos a\u00f1os, la industria del spa ha sido testigo de un auge de los spas de bajo coste. En la medida que la industria contin\u00fae alej\u00e1ndose de la idea de lujo y exclusividad que la ha rodeado, creemos firmemente que los spas de bajo coste seguir\u00e1n floreciendo en el 2012.<\/p>\n

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3. El papel de los spas en el tratamiento del dolor. Con la llegada al mercado de un n\u00famero creciente de la Tercera Edad y el desarrollo de nuevas sinergias entre el sector m\u00e9dico y la industria del spa, el rol de los spas en el tratamiento del dolor probablemente experimentar\u00e1 un aumento durante el a\u00f1o 2012.<\/p>\n

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4. Finalmente, gracias a iniciativas como SpaEvidence que han dado m\u00e1s credibilidad a las terapias, tambi\u00e9n pensamos que m\u00e1s spas comunicar\u00e1n a sus clientes los beneficios de sus terapias y ofrecer\u00e1n tratamientos especializados como aquellos que han sido desarrollados para el tratamiento de pacientes que sufren de c\u00e1ncer.<\/p>\n

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Estas son las tendencias para el sector del spa en el 2012. \u00bfCu\u00e1l es su opini\u00f3n? Si usted tiene algo que decir acerca de las predicciones de SpaFinder o de Spa Balance, nos gustar\u00eda escuchar su opini\u00f3n.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

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