{"id":1668,"date":"2013-05-14T06:42:41","date_gmt":"2013-05-14T06:42:41","guid":{"rendered":"http:\/\/www.schoolpages.co.za\/?p=1668"},"modified":"2013-05-14T06:42:41","modified_gmt":"2013-05-14T06:42:41","slug":"brand-shifting-targets-spa-and-wellness","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2013\/05\/brand-shifting-targets-spa-and-wellness\/","title":{"rendered":"Brand shifting targets spa and wellness"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">We live in a hectic world whose frantic rhythm is affecting the lives of millions of people all over the globe. From stress-related problems to childhood obesity, our current environment seems to be out of control. However, the good news is that there is an increasing awareness among people regarding the need to improve their lifestyles.<\/p>\n<p style=\"text-align: left;\">Thanks to such awareness, the spa and wellness industries have been redefining their service offering. Not only by stressing the preventive approach and health benefits our treatments and therapies can offer but also by forging different partnerships with different actors within the healthcare industry.<\/p>\n<p style=\"text-align: left;\">Similarly, different brands across the world are jumping into the spa and wellness wagon to meet the needs of our hectic world and transform the increasing demands for healthier lifestyles into profitable business opportunities. In the following lines, we would like to discuss brand shifting and the positive impact it has in our field.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Vivimos en un mundo agitado cuyo ritmo fren\u00e9tico est\u00e1 afectando la vida de millones de personas en todo el mundo. Desde problemas relacionados con el estr\u00e9s hasta la obesidad infantil, nuestro entorno actual parece estar fuera de control. Sin embargo, la buena noticia es que hay una creciente conciencia entre la gente sobre la necesidad de mejorar sus estilos de vida.<\/p>\n<p style=\"text-align: left;\">Gracias a esa conciencia, las industrias de spa y wellness han ido redefiniendo su oferta de servicios. No s\u00f3lo haciendo hincapi\u00e9 en el enfoque preventivo y los beneficios para la salud que nuestros tratamientos y terapias pueden ofrecer, sino tambi\u00e9n mediante la creaci\u00f3n de diferentes sinergias con diversos actores de la industria de la salud.<\/p>\n<p style=\"text-align: left;\">De la misma forma, las diferentes marcas de todo el mundo est\u00e1n saltando en el carro del spa y el wellness para satisfacer las necesidades de nuestro agitado mundo y transformar la creciente demanda de estilos de vida saludables en oportunidades de negocio rentables. En las siguientes l\u00edneas, nos gustar\u00eda hablar sobre los cambios en las marcas y el positivo impacto que estos tienen en nuestro campo.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Brand shifting on the rise<\/strong><\/p>\n<p style=\"text-align: left;\">Contrary to what several marketing gurus have been predicting, &#8220;strong brands are now even stronger,&#8221; states Alexandra Plessier in a recent <a href=\"http:\/\/blog.globalspaandwellnesssummit.org\/2013\/04\/a-defining-moment-issue-20-brand-expansion-shakes-up-the-hospitality-and-wellness-front\/#more-2701?utm_source=GSWSWeekender042013&amp;utm_medium=email&amp;utm_campaign=8556\">article<\/a> published on The Weekender, the official blog for the Global Spa &amp; Wellness Summit. This consolidation of brands is mainly the result of smart brand shifting, one of today&#8217;s hottest trend in marketing.<\/p>\n<p style=\"text-align: left;\">Early pioneers of brand shifting include fashion design companies such as Armani, Bulgari and Missoni, which have been using their already popular brands to open hotels all over the world. Likewise, brand shifting has been recently used by companies like IKEA and Virgin Airlines to forge partnerships with well-known hotel chains across the globe.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Whole Foods<\/strong><\/p>\n<p style=\"text-align: left;\">Brand shifting is also targeting the demands for healthier lifestyles. Just recently, the American supermarket chain Whole Foods announced it is planning to open a health resort\/destination spa at its headquarters in Austin, Texas. The new resort, a place &#8220;where people could eat healthy and learn about healthier lifestyles,&#8221; will be built in partnership with a hotel chain.<\/p>\n<p style=\"text-align: left;\">This initiative goes in line with Whole Foods&#8217; own corporate mission, which is committed to natural, organic food and social responsibility. According to Carolyn Gregoire from <a href=\"http:\/\/www.huffingtonpost.com\/2013\/03\/14\/whole-foods-health-resort_n_2876010.html\">The Huffington Post<\/a>, this is a promising move if one considers &#8220;the increasing number of travelers heading to destinations spas around the globe, many of which now offer healthy lifestyle counseling, as well as yoga and meditation classes.&#8221; Similar projects, targeting healthier lifestyles, include NBC&#8217;s plan to open a new resort inspired on the popular TV program <em>The Biggest Loser<\/em>.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Business opportunity<\/strong><\/p>\n<p style=\"text-align: left;\">Brand shifting targeting healthier lifestyles is a promising business opportunity for the spa and wellness industries. Besides consolidating the mainstream appeal of our field, brand shifting will continue to bring more players and competition, which &#8220;can be good for the industry, if we take this opportunity to forge new partnerships and learn from companies who bring new ideas and new resources.&#8221;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">We believe brand shifting focusing on spas and wellness is a great business opportunity for our field today. Apart from the synergies we are currently building with the healthcare industry, we can play an important role in the initiatives that different brands are designing to meet customer demands for healthier lifestyles. All things considered, we can&#8217;t be in a better position to improve our business while making a positive impact in the world around us.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>El aumento de los cambios en las marcas<\/strong><\/p>\n<p style=\"text-align: left;\">Contrariamente a las predicciones de algunos gur\u00fas del marketing, &#8220;las marcas fuertes son ahora todav\u00eda m\u00e1s fuertes&#8221;, afirma Alexandra Plessier en un <a href=\"http:\/\/blog.globalspaandwellnesssummit.org\/2013\/04\/a-defining-moment-issue-20-brand-expansion-shakes-up-the-hospitality-and-wellness-front\/#more-2701?utm_source=GSWSWeekender042013&#038;utm_medium=email&#038;utm_campaign=8556\">art\u00edculo<\/a> publicado recientemente en The Weekender, el blog oficial de la Global Spa &#038; Wellness Summit. Esta consolidaci\u00f3n de las marcas es principalmente el resultado de un proceso efectivo de cambios en las mismas, una de las tendencias m\u00e1s populares del marketing de hoy en d\u00eda.<\/p>\n<p style=\"text-align: left;\">Los pioneros de los cambios en las marcas incluyen empresas de dise\u00f1o de moda como Armani, Bulgari y Missoni, que han estado usando sus ya bien establecidas marcas para abrir hoteles a nivel mundial. Del mismo modo, empresas como IKEA y Virgin Airlines han implementados cambios en sus marcas a trav\u00e9s de colaboraciones con conocidas cadenas de hoteles en todo el mundo.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Whole Foods<\/strong><\/p>\n<p style=\"text-align: left;\">Los cambios en la marcas tambi\u00e9n est\u00e1n apuntando a satisfacer la actual demanda por estilos de vida m\u00e1s saludables. Hace poco, la cadena estadounidense de supermercados Whole Foods anunci\u00f3 que tiene previsto abrir en Austin, Texas, un spa con caracter\u00edsticas de resort encaminado a la salud. El nuevo resort, un lugar &#8220;en donde la gente podr\u00e1 comer sano y formarse en materia de estilos de vida saludables&#8221;, se construir\u00e1 en colaboraci\u00f3n con una cadena hotelera.<\/p>\n<p style=\"text-align: left;\">Dicha iniciativa va en l\u00ednea con la propia misi\u00f3n de la empresa Whole Foods la cual est\u00e1 comprometida con los alimentos org\u00e1nicos y naturales, as\u00ed como con la responsabilidad social. Seg\u00fan Carolyn Gregoire de <a href=\"http:\/\/www.huffingtonpost.com\/2013\/03\/14\/whole-foods-health-resort_n_2876010.html\">The Huffington Post<\/a>, este es un paso prometedor si se tiene en cuenta &#8220;el aumento del n\u00famero de viajeros que se dirigen a spas alrededor del mundo, muchos de los cuales ofrecen asesor\u00edas sobre estilos de vida saludables, clases de yoga y meditaci\u00f3n.&#8221; Algunos proyectos similares, enfocados en estilos de vida m\u00e1s saludables, incluyen el reciente plan de la NBC para abrir un nuevo resort tomando como fuente de inspiraci\u00f3n el popular programa de televisi\u00f3n <em>The Biggest Loser.<\/em><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Oportunidad de Negocio<\/strong><\/p>\n<p style=\"text-align: left;\">Los cambios en las marcas que apuntan a estilos de vida saludables representan una prometedora oportunidad de negocio para las industrias de spa y wellness. Adem\u00e1s de consolidar el atractivo general de nuestro campo, estos cambios continuar\u00e1n trayendo m\u00e1s actores y mayor competencia, lo cual &#8220;puede ser bueno para la industria, si aprovechamos esta oportunidad para forjar nuevas alianzas y aprender de empresas que aportan nuevas ideas y nuevos recursos&#8221;.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Creemos que los cambios en la marcas que se enfocan en el spa y el wellness representan una de las mayores oportunidades de negocio que nuestro sector puede aprovechar hoy en d\u00eda. Adem\u00e1s de las sinergias que estamos construyendo con la industria de la salud, podemos jugar un papel importante en las iniciativas que diversas marcas est\u00e1n llevando a cabo para satisfacer las demandas de clientes interesados en estilos de vida m\u00e1s saludables. Considerando todo lo anterior, no podemos estar en una mejor posici\u00f3n para mejorar nuestro negocio y generar un impacto positivo en el mundo que nos rodea.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; We live in a hectic world whose frantic rhythm is affecting the lives of millions of people all over the globe. From stress-related problems to childhood obesity, our current environment seems to be out of control. However, the good news is that there is an increasing awareness among people regarding the need to improve [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19,9],"tags":[466,467,468,469,235,470,471,472,473],"class_list":["post-1668","post","type-post","status-publish","format-standard","hentry","category-spa-and-wellness-trends","category-spa-management-2","tag-armani","tag-brand-shifting","tag-bulgari","tag-cambios-marcas","tag-healthcare","tag-ikea","tag-missoni","tag-the-biggest-loser","tag-whole-foods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand shifting targets spa and wellness &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2013\/05\/brand-shifting-targets-spa-and-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand shifting targets spa and wellness &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; We live in a hectic world whose frantic rhythm is affecting the lives of millions of people all over the globe. 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