{"id":2021,"date":"2013-08-14T12:52:57","date_gmt":"2013-08-14T12:52:57","guid":{"rendered":"http:\/\/www.schoolpages.co.za\/?p=2021"},"modified":"2013-08-14T12:52:57","modified_gmt":"2013-08-14T12:52:57","slug":"how-to-open-a-spa-part-7-preopening-countdown","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2013\/08\/how-to-open-a-spa-part-7-preopening-countdown\/","title":{"rendered":"How to open a spa: Part 7 &#8211; Pre-opening countdown"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Once you have taken care of the treatments and services menu of your future spa, the equipment and technical requirements of your facility, and the group of professionals that will run the operations of your new business, you are moving into the pre-opening countdown phase of the process. During this step, you need to consider 3 main things: Training, pre-opening sales drive and marketing buzz, and the software system you will be using. Let&#8217;s see this in more detail.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Una vez que se haya ocupado de la carta de tratamientos y servicios de su futuro spa, del equipo y los requisitos t\u00e9cnicos de su estructura, y del grupo humano que llevar\u00e1 a cabo las operaciones de su nuevo negocio, usted estar\u00e1 entrando a la fase de conteo regresive pre-apertura del proceso. Durante dicha fase, debe tener en cuenta 3 cosas principales: La formaci\u00f3n, el impulso de las ventas pre-apertura y el marketing promocional, y el sistema de software que va a utilizar. Veamos esto en m\u00e1s detalle.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Training<\/strong><\/p>\n<p style=\"text-align: left;\">This is one of the most important aspects you need to take care of during the pre-opening countdown. In particular, you need to focus on the following types of training:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Treatment training\u00a0<\/strong>&#8211; This is the training that your product houses will be doing for their treatments only. One must not get confused with the fact that spa product house partners provide training for everything. The client journey, customer care, towel draping procedures, etc. will need to be done by your appointed spa trainer or the spa consultant. This specific training will not be done by the product house partners as this is not their area of expertise.<\/li>\n<li><strong>Signature treatment training<\/strong>\u00a0\u2013 Depending on who has created your signature treatment offering, either the involved product house partner or your head therapist\/ trainer will need to conduct this training.<\/li>\n<li><strong>Training of SOPs, client journey, optimizing reservations<\/strong>\u00a0\u2013 Depending on the expertise of the professionals you have hired, this training is normally either carried out by the head therapist, spa supervisor or spa manager. This training will include protocols and procedures that are unique to your spa. For example: client flow, treatment indications and contraindications, customer service, taking reservations to optimize revenue, retail sales, back of house procedures, opening and closing procedures, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Pre-opening sales drive and marketing buzz<\/strong><\/p>\n<p style=\"text-align: left;\">It is very important to provide the opening of your future spa with an effective marketing approach. Pre-opening sales and\u00a0getting in touch with the media to organise familiarisation trips and generate a pre-opening buzz is an important part of reaching this goal. While working on your marketing strategy, you also need to keep in mind the following:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Brand positioning<\/strong>\u00a0&#8211; It is very important that you define your brand positioning. This will have an important impact on your future messages and tactics.<\/li>\n<li><strong>Design<\/strong>\u00a0&#8211; Keep in mind that a unique design is one of the best ways to provide your spa with a story. If your spa has a unique design, this is the time to highlight that feature.<\/li>\n<li><strong>Online community<\/strong>\u00a0&#8211; You should try to engage people early in the process. Building an online community will help you to generate a buzz around your future spa.<\/li>\n<li><strong>Dynamic website<\/strong>\u00a0&#8211; Your website is going to be your professional business card. Because of this, you need to create a visually appealing and inviting site, which is easy to access from several devices. Most importantly, it needs to have a solid e-commerce platform in place. Likewise, it would be a good idea to create a blog on your site that allows you to establish a solid presence on social media channels and at the same time show your potential clients that you know what you are doing.<\/li>\n<li><strong>Give away spa experiences<\/strong>\u00a0&#8211; One of the best things you can do during the pre-opening countdown is inviting journalists and bloggers to enjoy the facilities and services of your spa. This is a very effective way of generating a growing online buzz.<\/li>\n<li><strong>Distribution partnerships<\/strong>\u00a0&#8211; You should not be afraid of building distribution partnerships to sell your services. However, if you decide to explore this venture, it is important to work with partnerships based on commissions per reservation and make sure that most of your bookings happen on your website.<\/li>\n<li><strong>Measure everything<\/strong>\u00a0&#8211; You should get a good sense of your website traffic, social media activity and online reputation. This knowledge will give you a good indication on the things you need to do when you open the doors of your spa.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Software system<\/strong><\/p>\n<p style=\"text-align: left;\">You also need to use the pre-opening countdown to take care of the configuration of your software system according to treatment type, treatment room and all therapists. Even though most spa softwares are quite complete nowadays, it is important to invest some time making sure that you have it properly configured, that you have the appropriate revenue management system in place and that your spa reservations team knows how to take appointments effectively. This will be instrumental to the success of your spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">To wrap up on the pre-opening countdown stage, if you invest your time wisely on a thorough training programme for your entire team, a strong pre-opening sales drive, an effective marketing approach, and a robust yield management system, you will be paving your way successfully into the next stage. You will then be ready to embrace the last phase of the pre-opening of your project: The soft-opening of your future spa.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Formaci\u00f3n<\/strong><\/p>\n<p style=\"text-align: left;\">Este es uno de los aspectos m\u00e1s importantes que hay que tener en cuenta durante el conteo regresivo pre-apertura. En particular, es necesario centrarse en los siguientes tipos de capacitaci\u00f3n:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Formaci\u00f3n de tratamientos<\/strong>\u00a0&#8211; Este es el tipo de formaci\u00f3n que sus casas de productos estar\u00e1n brindando s\u00f3lo por sus tratamientos. No hay que confundirse con el hecho de que las casas de productos asociadas con su spa ofrecen capacitaci\u00f3n para todo. El recorrido del cliente a trav\u00e9s de la instalaci\u00f3n, el servicio al cliente, los procedimientos de drapeado de toallas, etc. necesitan ser suministrados por su formador de spa designado o por el consultor de spa. Este tipo de formaci\u00f3n espec\u00edfica no ser\u00e1 suministrado por las casas de productos asociadas ya que esta no es su \u00e1rea de especializaci\u00f3n.<\/li>\n<li><strong>Formaci\u00f3n de tratamientos<em>\u00a0signature<\/em><\/strong>\u00a0&#8211; Dependiendo de qui\u00e9n haya creado su oferta de tratamientos signature o firma, dicha formaci\u00f3n correr\u00e1 por cuenta de la casa de productos asociada o por su formadora.<\/li>\n<li><strong>Formaci\u00f3n de los procedimientos operacionales base, recorrido del cliente, optimizaci\u00f3n de reservaciones<\/strong>\u00a0&#8211; Dependiendo de la experiencia de los profesionales que usted haya contratado, esta formaci\u00f3n est\u00e1 normalmente a cargo del terapueta jefe, del supervisor del spa o del gerente del spa. Este entrenamiento incluir\u00e1 protocolos y procedimientos que son exclusivos para su spa. Por ejemplo: El flujo de clientes, las indicaciones y contraindicaciones de los tratamientos, servicio al cliente, reservaciones para optimizar los ingresos, ventas al p\u00fablico, procedimientos internos, procedimientos de apertura y cierre, etc.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Impulso de las ventas pre-apertura y marketing promocional<\/strong><\/p>\n<p style=\"text-align: left;\">Es muy importante brindar a la apertura de su futuro spa un enfoque de marketing eficaz. Las ventas en la fase de pre-apertura del negocio y el contacto con los medios de comunicaci\u00f3n para organizar viajes de familiarizaci\u00f3n y hacer que corra la voz de su spa antes de que este abra sus puertas, representan una parte importante dentro de dicho objetivo. Durante la elaboraci\u00f3n de su estrategia de marketing, tambi\u00e9n es necesario que tenga en cuenta lo siguiente:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Posicionamiento de la marca<\/strong>\u00a0&#8211; Es muy importante que usted defina su posicionamiento de marca. Esto tendr\u00e1 un impacto importante en sus mensajes y t\u00e1cticas futuras.<\/li>\n<li><strong>Dise\u00f1o\u00a0<\/strong>&#8211; Tenga en cuenta que un dise\u00f1o \u00fanico es una de las mejores formas de brindarle a su spa una historia. Si su spa cuenta con un dise\u00f1o \u00fanico, este es el momento de hacer \u00e9nfasis en dicha caracter\u00edstica.<\/li>\n<li><strong>Comunidad en l\u00ednea y redes sociales\u00a0<\/strong>&#8211; Usted debe tratar de involucrar a la gente desde el inicio del proceso. La construcci\u00f3n de una comunidad virtual le ayudar\u00e1 a generar una gran expectativa alrededor de su futuro spa.<\/li>\n<li><strong>Sitio web din\u00e1mico<\/strong>\u00a0&#8211; Su sitio web va a ser su tarjeta de visita profesional. Debido a esto, es necesario crear un sitio visualmente atractivo e intuitivo, que sea f\u00e1cil de acceder desde varios dispositivos. M\u00e1s importante aun, su sitio necesita tener en pie\u00a0una plataforma de comercio electr\u00f3nico s\u00f3lida. Igualmente, ser\u00eda aconsejable crear un blog en su sitio web que le permita establecer una presencia s\u00f3lida en las redes sociales y que al mismo tiempo le muestre a sus potenciales clientes que usted sabe lo que est\u00e1 haciendo.<\/li>\n<li><strong>Regale experiencias de spa<\/strong>\u00a0&#8211; Una de las mejores cosas que puede hacer durante el conteo regresivo pre-apertura es invitar a periodistas y bloggers para que disfruten de las instalaciones y servicios de su spa. Esta es una forma muy eficaz de hacer que corra la voz online.<\/li>\n<li><strong>Alianzas de distribuci\u00f3n<\/strong>\u00a0&#8211; Usted no deber\u00eda tener miedo en forjar alianzas para vender sus servicios. Sin embargo, si usted decide explorar esta v\u00eda, es importante que trabaje con alianzas basadas en comisiones por reservaci\u00f3n asegur\u00e1ndose, adem\u00e1s, que la mayor parte de sus reservaciones ocurran a trav\u00e9s de su p\u00e1gina web.<\/li>\n<li><strong>Mida todo<\/strong>\u00a0&#8211; Usted debe tener una buena idea del tr\u00e1fico de su sitio web, de su actividad en las redes sociales y de su reputaci\u00f3n en l\u00ednea. Este conocimiento le dar\u00e1 una buena indicaci\u00f3n sobre las cosas que tiene que hacer antes de abrir las puertas de su spa.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Sistema de Software<\/strong><\/p>\n<p style=\"text-align: left;\">Usted tambi\u00e9n necesita usar el conteo regresivo pre-apertura para configurar su sistema de software seg\u00fan el tipo de tratamiento, las salas de tratamiento y todos los terapeutas. A pesar de que la mayor\u00eda de los softwares de spa son muy completos hoy en d\u00eda, es importante que invierta tiempo para asegurarse que lo tiene bien configurado, que tiene el sistema de gesti\u00f3n de rendimiento adecuado en su lugar y que su equipo de reservaciones de spa sabe c\u00f3mo realizarlas de manera efectiva. Esto ser\u00e1 fundamental para el \u00e9xito de su spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Para terminar con la fase de conteo regresivo pre-apertura, si usted invierte su tiempo sabiamente en un programa exhaustivo de formaci\u00f3n para todo su equipo, un fuerte impulso de ventas pre-apertura, una estrategia de marketing eficaz y un sistema de gesti\u00f3n de rendimiento robusto, estar\u00e1 construyendo un camino s\u00f3lido hacia la siguiente etapa. A partir de aqu\u00ed, usted estar\u00e1 listo para afrontar la \u00faltima fase del proceso de pre-apertura de su proyecto: La apertura flu\u00edda de su futuro spa.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Once you have taken care of the treatments and services menu of your future spa, the equipment and technical requirements of your facility, and the group of professionals that will run the operations of your new business, you are moving into the pre-opening countdown phase of the process. During this step, you need to [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[445],"tags":[498,499,500,501],"class_list":["post-2021","post","type-post","status-publish","format-standard","hentry","category-pre-openings-spa-set-ups","tag-apertura-de-spas","tag-marketing-buzz","tag-pre-opening-countdown","tag-puesta-en-marcha-de-spas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to open a spa: Part 7 - Pre-opening countdown &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.spa-balance.com\/es\/2013\/08\/how-to-open-a-spa-part-7-preopening-countdown\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to open a spa: Part 7 - Pre-opening countdown &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Once you have taken care of the treatments and services menu of your future spa, the equipment and technical requirements of your facility, and the group of professionals that will run the operations of your new business, you are moving into the pre-opening countdown phase of the process. 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