{"id":2026,"date":"2013-08-26T13:02:20","date_gmt":"2013-08-26T13:02:20","guid":{"rendered":"http:\/\/www.schoolpages.co.za\/?p=2026"},"modified":"2013-08-26T13:02:20","modified_gmt":"2013-08-26T13:02:20","slug":"how-to-open-a-spa-part-8-the-opening","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2013\/08\/how-to-open-a-spa-part-8-the-opening\/","title":{"rendered":"How to open a spa: Part 8 &#8211; The opening"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">We are now in the final step of the &#8216;pre-opening&#8217; phase and at the beginning of a whole new set of challenges. The success of this stage normally depends on how well the pre-opening phase has been orchestrated, right from the conceptual design through to the pre-opening training and generating the right buzz about your new business. In the following lines, we will discuss how to keep your expectations real during this stage and what kinds of things you need to do in order to fine tune operations before your potential clients arrive to your new business. Let&#8217;s take a look.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\">Estamos ahora en la etapa final de la fase de &#8216;pre-apertura&#8217; y al inicio de un nuevo conjunto de retos. El \u00e9xito de esta etapa normalmente depende de lo bien que haya sido dise\u00f1ada la fase de pre-apertura, desde el dise\u00f1o conceptual hasta el proceso de formaci\u00f3n y la correcta promoci\u00f3n de su nuevo negocio. En las siguientes l\u00edneas, vamos a discutir la manera de mantener sus expectativas reales durante esta etapa y qu\u00e9 tipo de cosas hay que hacer para afinar las operaciones antes de que sus potenciales clientes llegan a su nuevo negocio. Vamos a echar un vistazo.<\/p>\n<p style=\"text-align: left;\"><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Focus and expectations<\/strong><\/p>\n<p style=\"text-align: left;\">During this step, which we call &#8216;opening phase,&#8217; your main focus is on ensuring that you are fine tuning operations. Many spa managers or owners who are new to the business expect THE &#8216;opening day&#8217; to be a big and key day, and it definitely is. However, it is important to realise that there will not be an &#8216;avalanche&#8217; of people walking through your spa&#8217;s doors. The number of clients visiting your new business will depend on how well you worked on the previous stage of marketing and selling your spa during the pre-opening phase.<\/p>\n<p style=\"text-align: left;\">Another important thing to remember is that your operations will not be seamlessly &#8216;perfect&#8217; the day you open your spa. There will still be many small things that will need working on, and these small items will still be works in progress for many weeks to come. In spite of this, it is unrealistic to wait until you have everything &#8216;perfect&#8217; especially because every day you delay the opening of your spa, you will be losing revenue. Additionally, the \u2018perfect spa\u2019 ends up turning into a moving milestone as one discovers how much more there still is to do.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Final checklist<\/strong><\/p>\n<p style=\"text-align: left;\">Throughout the series of articles on how to open a spa from start to finish, we have elaborated a number of different checklists for some of the steps you need to take in during the entire process. Your final checklist needs to include the following set of things that will help you fine tune your operations during the opening stage:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>Last details of spa dress up and setting up\u00a0<\/strong>&#8211; It is very important to ensure that everything is in place.<\/li>\n<li><strong>Client rehearsals<\/strong>\u00a0&#8211; Invite key people you trust in order to give you valuable feedback on how their treatment was. This will allow you to test drive your client flow, your therapists to practice their treatments and also get used to preparing for treatments and clearing up in an efficient manner.<\/li>\n<li><strong>&#8216;Soft-opening&#8217;<\/strong>\u00a0&#8211; These client rehearsals can be done during your &#8216;soft-opening&#8217; phase. A soft-opening period (even if it is just one week) gives the staff an opportunity to make sure that they feel comfortable with all the treatments and the whole client flow.<\/li>\n<li><strong>Fine tuning of SOPs\u00a0<\/strong>&#8211; This is the right time to further improve your standard operating procedures.<\/li>\n<li><strong>Staff feedback\u00a0<\/strong>&#8211; During this stage, it is very important to get feedback from staff on whether they can contribute positively to changing things.<\/li>\n<li><strong>Client feedback<\/strong>\u00a0&#8211; Similarly, you need to take note of any feedback from your clients. Are there any things that are not working out? It is not uncommon that certain steps in treatments or in the client journey need to be worked on after the opening.<\/li>\n<li><strong>Launch date\u00a0<\/strong>&#8211; At this stage, you need to set your spa&#8217;s official launch date and look at when you would like official photos taken of the spa and what shots you would like to have. This is quite important for the image of your new business.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Running a healthy spa<\/strong><\/p>\n<p style=\"text-align: left;\">Now that you have done your homework, you are finally ready to open your new spa. Even though the success of your business will depend on how effectively you will manage your operations from now on, we strongly believe that providing your spa with a solid foundation is the very first thing you need to do in order to have a prosperous business. In other words, the way you move from the conception of your new spa to the moment you open the doors of it, will have a huge impact in the future of your business.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Enfoque y expectativas<\/strong><\/p>\n<p style=\"text-align: left;\">Durante este paso, al que denominamos &#8216;fase de apertura&#8217;, su enfoque debe consistir en asegurarse de estar afinando sus operaciones. Muchos de los gerentes y propietarios de spa que son nuevos en el negocio piensan que EL &#8216;d\u00eda de la apertura&#8217; sea un importante y decisivo d\u00eda, y sin duda lo es. Sin embargo, es importante darse cuenta de que no habr\u00e1 una &#8216;avalancha&#8217; de gente caminando por las puertas de su spa. El n\u00famero de clientes que visitan su nuevo negocio depender\u00e1 de lo bien que trabaj\u00f3 en la etapa previa de comercializaci\u00f3n y venta de su spa durante la fase de pre-apertura.<\/p>\n<p style=\"text-align: left;\">Otra cosa importante a recordar es que sus operaciones no estar\u00e1n funcionando a la perfecci\u00f3n del d\u00eda en que usted abra su spa. Todav\u00eda habr\u00e1n muchas peque\u00f1as cosas que necesitar\u00e1n de m\u00e1s trabajo y estas peque\u00f1as tareas continuar\u00e1n siendo trabajos en curso durante varias semanas por venir. A pesar de ello, no es realista esperar hasta que todo est\u00e9 &#8216;perfecto&#8217; especialmente porque todos los d\u00edas en que retrase la apertura de su spa, estar\u00e1 perdiendo ingresos. Adem\u00e1s, el &#8216;spa perfecto&#8217; termina convirti\u00e9ndose en un hito en movimiento a medida que uno va descubriendo cuanto hay que hacer.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Lista de verificaci\u00f3n final<\/strong><\/p>\n<p style=\"text-align: left;\">A lo largo de esta serie de art\u00edculos sobre c\u00f3mo abrir un spa de principio a fin, hemos elaborado una serie de listas de control para algunos de los pasos que se deben tomar durante todo el proceso. Su lista final debe incluir la siguiente serie de cosas que le ayudar\u00e1n a afinar sus operaciones durante la fase de apertura:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: left;\">\n<li><strong>\u00daltimos detalles de la puesta en marcha y configuraci\u00f3n del spa<\/strong>\u00a0&#8211; Es muy importante asegurarse de que todo est\u00e1 en su lugar.<\/li>\n<li><strong>Ensayos de cliente\u00a0<\/strong>&#8211; Invite personas de su confianza que le puedan brindar informaci\u00f3n importante sobre el tratamiento que recibieron en su spa. Esto le permitir\u00e1 poner a prueba su flujo de clientes por sus instalaciones mientras le dar\u00e1 la oportunidad a sus terapeutas de practicar sus tratamientos habitu\u00e1ndolos a la preparaci\u00f3n de estos y a una efectiva puesta en disposici\u00f3n de las salas.<\/li>\n<li>&#8216;<strong>Apertura gradual&#8217;<\/strong>\u00a0&#8211; Estos ensayos de cliente se pueden hacer durante la fase de &#8216;apertura gradual&#8217; (soft-opening). Un per\u00edodo de apertura gradual (incluso si es tan s\u00f3lo de una semana) le brinda al personal la oportunidad de asegurarse de que se sientan c\u00f3modos con todos los tratamientos y el flujo de clientes.<\/li>\n<li><strong>Afinaci\u00f3n de los procedimientos operativos de base\u00a0<\/strong>&#8211; Este es el momento adecuado para mejorar a\u00fan m\u00e1s sus procedimientos operativos de base.<\/li>\n<li><strong>Feedback del personal\u00a0<\/strong>&#8211; Durante esta etapa es muy importante obtener el feedback del personal para ver si pueden contribuir de manera positiva sobre el modo de cambiar las cosas.<\/li>\n<li><strong>Feedback de los clientes\u00a0<\/strong>&#8211; Del mismo modo, es necesario prestar atenci\u00f3n a cualquier feedback que venga de parte de sus clientes. \u00bfHay cosas que no est\u00e1n funcionando? No es algo inusual que ciertos pasos en los tratamientos o en el flujo de cliente deban ser ajustados despu\u00e9s de la apertura.<\/li>\n<li><strong>Fecha de Inauguraci\u00f3n<\/strong>\u00a0&#8211; En esta etapa, es necesario establecer la fecha de inauguraci\u00f3n oficial de su spa y definir el momento en el cual le gustar\u00eda tomar las fotos oficiales de su negocio y sobre todo el tipo de im\u00e1genes quiere capturar. Esto es muy importante para la imagen de su nuevo spa.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Gesti\u00f3n de un spa saludable<\/strong><\/p>\n<p style=\"text-align: left;\">Ahora que ha terminado su tarea, usted est\u00e1 finalmente listo para abrir su nuevo spa. A pesar de que el \u00e9xito de su negocio va a depender de la eficacia con que se maneje las operaciones a partir de ahora, estamos convencidos que dar una base s\u00f3lida a su spa sea la primera cosa que tiene que hacer con el fin de tener un negocio pr\u00f3spero. En otras palabras, la forma en que usted se mueva desde la concepci\u00f3n de su nuevo spa hasta el momento en que abra las puertas del mismo, tendr\u00e1 un gran impacto en el futuro de su negocio.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; We are now in the final step of the &#8216;pre-opening&#8217; phase and at the beginning of a whole new set of challenges. The success of this stage normally depends on how well the pre-opening phase has been orchestrated, right from the conceptual design through to the pre-opening training and generating the right buzz about [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[445],"tags":[502,494,495,503,504,505],"class_list":["post-2026","post","type-post","status-publish","format-standard","hentry","category-pre-openings-spa-set-ups","tag-apertura-spa","tag-como-abrir-un-spa","tag-how-to-open-a-spa","tag-pre-apertura-spa","tag-spa-opening","tag-spa-pre-openings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to open a spa: Part 8 - The opening &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2013\/08\/how-to-open-a-spa-part-8-the-opening\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to open a spa: Part 8 - The opening &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; We are now in the final step of the &#8216;pre-opening&#8217; phase and at the beginning of a whole new set of challenges. 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