{"id":2505,"date":"2014-02-01T05:47:24","date_gmt":"2014-02-01T05:47:24","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=2505"},"modified":"2014-02-01T05:47:24","modified_gmt":"2014-02-01T05:47:24","slug":"moving-across-borders-the-spa-industrys-human-capital-hunt","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2014\/02\/moving-across-borders-the-spa-industrys-human-capital-hunt\/","title":{"rendered":"Moving across borders: The spa industry’s human capital hunt"},"content":{"rendered":"

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As we focus on trend predictions for 2014, we revisit some of Susie Ellis’s, President of SpaFinder Wellness 365, trend predictions for 2013<\/a> and take a close look at the ones we think will continue to surface in 2014, and perhaps beyond. In today\u2019s article, we start with Susie\u2019s 2013 trend prediction on “Where the Jobs Are\u201d – a trend that proved to be spot on in terms of the industry\u2019s human capital, and one that will take momentum in 2014. Let’s explain the industry\u2019s current move across borders.<\/p>\n

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Al fijarnos en los pron\u00f3sticos sobre las tendencias del a\u00f1o 2014, repasamos algunos pron\u00f3sticos para el a\u00f1o 2013 <\/a>de Susie Ellis y examinamos con atenci\u00f3n las tendencias que creemos que continuar\u00e1n teniendo lugar durante el 2014 y tal vez m\u00e1s all\u00e1. En el art\u00edculo de hoy, empezamos con un pron\u00f3stico para una tendencia del 2013 de Susie sobre “D\u00f3nde est\u00e1n los empleos” – una tendencia que result\u00f3 ser cierta en lo que se refiere al capital humano de la industria y que tomar\u00e1 impulso durante el 2014. Vamos a explicar el movimiento transfronterizo actual de esta industria.<\/p>\n

Human capital is the most important component to the success of the spa industry. Without a doubt, the people running the business and meeting the needs of the client hold the success of the entire industry in their hands. And, while human capital is available and increasing talent is present, there’s another risk pushing the industry in a new direction, a direction that may not be ideal for all involved. In short, the economy in developed countries, including throughout Europe and the United States, is causing a fleeing of the best human capital over the border. What could this move mean and should it be stopped?<\/p>\n

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The demand for talent is easy to see<\/strong><\/p>\n

According to the SRI research report The Global Wellness Tourism Economy<\/em>, the spa industry is valued at $180 billion US dollars. From this high dollar figure, it is clear that the need for well qualified talent in this industry is present. Talent is the key deciding factor when it comes to building success. There is also little doubt that the demand for this talent will continue to grow. In short, we need professionals who are highly skilled.<\/p>\n

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The challenges facing our human capital investment<\/strong><\/p>\n

There’s a growing trend present in the spa industry, and in many industries in general, that talent is ready to move. It is clear that the US and European economies are struggling to recover, even years after the so-called Great Recession ended. Keeping that in mind, many spas simply do not have the funds to pay high salaries, even when they are much deserved to top talent. This leaves the talented professional with the desire and need to look for work elsewhere. And, many of these professionals are taking their skills overseas.<\/p>\n

Emerging markets are attracting well-respected – US, European amongst other countries – talent. Even as our demand increases, these emerging markets are far more attractive to these professionals for various reasons, including the opportunity to excel, be valued, and in some cases, to earn more. Nevertheless, there are some key challenges in this situation that need to be considered.<\/p>\n

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