{"id":2515,"date":"2014-02-07T03:43:24","date_gmt":"2014-02-07T03:43:24","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=2515"},"modified":"2014-02-07T03:43:24","modified_gmt":"2014-02-07T03:43:24","slug":"spa-and-wellness-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2014\/02\/spa-and-wellness-whats-the-difference\/","title":{"rendered":"Spa and wellness: What&#8217;s the difference?"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>As we take a closer look at the trends in the spa industry for 2014, it&#8217;s continuously important to focus on the wellness topic. This year, as with last year, we are likely to see a continuous trend of increasing demand for wellness spas and wellness services. And, as we saw in 2013, many spa owners will continue to fight against the term, not wanting to put money into a wellness marketing plan. Nevertheless, a spa and wellness provider may in fact be one in the same. As a business owner, you&#8217;ll want to embrace the concept of how wellness fits into the spa world.<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>Al examinar detenidamente las tendencias de la industria del spa para el a\u00f1o 2014, es cada vez m\u00e1s importante centrarse en el tema de bienestar. Este a\u00f1o, al igual que el a\u00f1o pasado, es probable que veamos una tendencia continuada al aumento de la demanda de los spas de bienestar y los servicios de bienestar. Y, como vimos en el 2013, muchos propietarios de spas seguir\u00e1n luchando contra este t\u00e9rmino, sin querer invertir en un plan de marketing enfocado al bienestar. Sin embargo, un proveedor de spas y de bienestar puede ser, de hecho, una misma cosa. Como propietario del negocio, a usted le convendr\u00e1 interiorizar el concepto donde el bienestar encaja en el mundo spa.<\/p>\n<p><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>Are they the same thing?<\/strong><\/p>\n<p>In her article &#8220;<a title=\"Is wellness part of spa, or is spa part of wellness?\" href=\"http:\/\/blog.spafinder.com\/susies-industry-insights\/wellness-part-spa-spa-part-wellness\/\" target=\"_blank\" rel=\"noopener\">Is wellness part of spa, or is spa part of wellness?<\/a>&#8221; Susie Ellis, President of SpaFinder Wellness 365, paints the picture for us. As she states in the post, many spa owners view wellness as a very small part of the spa business. She also points out that this is very much a narrow point of view. And, we agree with this. &#8220;Wellness&#8221; may only seem to account for a small fraction of the business that&#8217;s driven in, but focusing on a business strategy (including a market strategy) that includes wellness is critical. In fact, in 2014, we&#8217;ll see wellness growing as an important component of our industry.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>What does the consumer think wellness really is?<\/strong><\/p>\n<p>What&#8217;s most important is what the consumer thinks. This is another area in which we agree with Ellis&#8217;s points when she states that the consumer now considers the following types of massage services a component of wellness, whether it is mind, body, or spiritual healing:<\/p>\n<ul>\n<li>Fitness<\/li>\n<li>Massages<\/li>\n<li>Facials<\/li>\n<li>Bodywork<\/li>\n<li>Educational classes given at facilities<\/li>\n<li>Nutritional programmes<\/li>\n<\/ul>\n<p>All of this falls into the category of a true wellness programme. In one way or another, each of these components is essential to the well-being of the human body. Therefore, it is safe to say that if your spa is offering any of these services, it is in fact, providing a wellness service. Why fight against what the consumer already perceives?<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>Updating the marketing plan<\/strong><\/p>\n<p>Perhaps the most important step for the spa, then, in this area is to update their marketing plan to focus more on the wellness component of the business model. Here are a few key concepts that need to be focused on going forward:<\/p>\n<ol>\n<li>Spas are seen as a part of the wellness industry. It&#8217;s time to stop thinking your facility isn&#8217;t part of the same group and embrace it instead. Realise that this is a good thing.<\/li>\n<li>Modify the existing treatments offered to create more of a wellness concept. In short, offering more wellness-orientated services and treatments will help to pull in consumers already looking for these services.<\/li>\n<li>Market your business as a wellness facility. Not only do you need to offer wellness treatments to consumers, but it is also important to market them as such, being mindful of any overstated promises.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>Overall, business owners will find that the spa industry\u2019s growth will continue to focus on the concept of wellness. Whether you market a massage as a stress reliever or facials as improving skin health, the key here is to ensure you do not exclude wellness from your overall service list. Doing so could actually keep your business from getting the very best level of clientele it needs. More so, as revealed by SRI International\u2019s research report The Global Wellness Tourism Economy, with spa tourism, estimated at US$180bn and making up 41 percent of the global wellness tourism market, your business needs to be focusing on what this can mean to the long-term goals of your spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>Wellness and spa do not have to be seen as two stand-alone entities. Rather, they should be seen as two components of an industry dedicated to helping people to feel good about themselves, their health, and their overall well-being.<!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>\u00bfSon la misma cosa?<\/strong><\/p>\n<p>En su art\u00edculo &#8220;<a title=\"Is wellness part of spa, or is spa part of wellness?\" href=\"http:\/\/blog.spafinder.com\/susies-industry-insights\/wellness-part-spa-spa-part-wellness\/\" target=\"_blank\" rel=\"noopener\">\u00bfEl bienestar es parte del spa o es el spa parte del bienestar?<\/a>&#8221; Susie Ellis, presidenta de SpaFinder Wellness 365, nos muestra el panorama. Como indica en su art\u00edculo, muchos propietarios de spas ven el bienestar como una parte muy peque\u00f1a del negocio del spa. Tambi\u00e9n se\u00f1ala que se trata de un punto de vista muy cerrado. Y estamos de acuerdo con esto. \u201cEl bienestar\u201d, puede que parezca ser s\u00f3lo una peque\u00f1a fracci\u00f3n del negocio que se est\u00e1 generando, pero centrarse en una estrategia de negocio (incluyendo una estrategia de marketing), que incluya el bienestar, es cr\u00edtico. De hecho, en 2014, veremos que el bienestar aumenta como un componente importante de nuestra industria.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>\u00bfQu\u00e9 piensan los consumidores que es en realidad el bienestar?<\/strong><\/p>\n<p>Lo m\u00e1s importante es lo que piensa el consumidor. Esta es otra \u00e1rea en la que estamos de acuerdo con los puntos de vista de Susie Ellis, cuando afirma que el consumidor, ahora mismo, considera los siguientes tipos de servicios de masaje como un componente del bienestar, ya se trate de la curaci\u00f3n de la mente, del cuerpo o espiritual:<\/p>\n<ul>\n<li><em>Fitness\u00a0<\/em>(Mantenerse en forma)<\/li>\n<li>Masajes<\/li>\n<li>Tratamientos faciales<\/li>\n<li><em>Bodywork\u00a0<\/em>(Trabajo del cuerpo)<\/li>\n<li>Clases educativas impartidas en las instalaciones<\/li>\n<li>Programas nutricionales<\/li>\n<\/ul>\n<p>Todo esto entra en la categor\u00eda de un aut\u00e9ntico programa de bienestar. De un modo u otro, cada uno de estos componentes es esencial para el bienestar del cuerpo humano. Por lo tanto, se puede afirmar con seguridad que si su spa est\u00e1 ofreciendo alguno de estos servicios est\u00e1, de hecho, proporcionando un servicio de bienestar. \u00bfPor qu\u00e9 luchar en contra de lo que el consumidor ya est\u00e1 percibiendo?<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>Actualizaci\u00f3n del plan de marketing<\/strong><\/p>\n<p>Tal vez el paso m\u00e1s importante para el spa, en esta \u00e1rea, sea entonces, actualizar su plan de marketing para centrarse m\u00e1s en el componente del bienestar del modelo de negocio. \u00c9stos son algunos conceptos clave en los que debemos centrarnos en el futuro:<\/p>\n<ol>\n<li>Los spas son percibidos como una parte de la industria del bienestar. Es hora de dejar de pensar que sus instalaciones no forman parte de este mismo grupo y en su lugar, empezar a aceptarlo. Debemos darnos cuenta de que se trata de algo bueno.<\/li>\n<li>Modifique los tratamientos existentes que ofrece para crear un concepto m\u00e1s de bienestar. En pocas palabras, ofreciendo servicios y tratamientos m\u00e1s orientados al bienestar le ayudar\u00e1 a atraer a los consumidores que ya est\u00e1n buscando estos servicios.<\/li>\n<li>Promocione su negocio como un centro de bienestar. No s\u00f3lo es necesario ofrecer tratamientos de bienestar a los consumidores, sino que tambi\u00e9n es importante comercializarlos como tales, teniendo cuidado con las promesas exageradas.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>En general, los propietarios de negocios se dar\u00e1n cuenta de que el crecimiento de la industria del spa seguir\u00e1 centr\u00e1ndose en el concepto de bienestar. Tanto si promociona un masaje como una terapia para el estr\u00e9s o los tratamientos faciales como una mejora de la salud de la piel, la clave aqu\u00ed es asegurarse de que no excluye el bienestar de su lista de servicios en general. Si lo hace, en realidad podr\u00eda mantener su negocio alejado de la clientela de mejor nivel que necesita. M\u00e1s a\u00fan, como revela el informe de investigaci\u00f3n del SRI International, The Global Wellness Tourism Economy, con el turismo de spa que se estima en $ 180bn y que constituye el 41 por ciento del mercado mundial de turismo del bienestar, su empresa necesita centrarse en lo que esto puede significar para los objetivos a largo plazo de su spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>El bienestar y el spa no deben ser vistos como dos entidades independientes. M\u00e1s bien, deber\u00edan ser vistos como dos componentes de una misma industria dedicada a ayudar a las personas a sentirse bien consigo mismos, su salud y su bienestar en general.<!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; As we take a closer look at the trends in the spa industry for 2014, it&#8217;s continuously important to focus on the wellness topic. This year, as with last year, we are likely to see a continuous trend of increasing demand for wellness spas and wellness services. And, as we saw in 2013, many [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[537,538,172],"class_list":["post-2515","post","type-post","status-publish","format-standard","hentry","category-spa-and-wellness-trends","tag-spa-and-wellness","tag-spa-and-wellness-trends-2014","tag-susie-ellis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spa and wellness: What&#039;s the difference? &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2014\/02\/spa-and-wellness-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spa and wellness: What&#039;s the difference? &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; As we take a closer look at the trends in the spa industry for 2014, it&#8217;s continuously important to focus on the wellness topic. 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