{"id":2564,"date":"2014-03-23T02:17:00","date_gmt":"2014-03-23T02:17:00","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=2564"},"modified":"2014-03-23T02:17:00","modified_gmt":"2014-03-23T02:17:00","slug":"how-qualified-do-spa-managers-need-to-be-and-who-is-responsible-for-their-training","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2014\/03\/how-qualified-do-spa-managers-need-to-be-and-who-is-responsible-for-their-training\/","title":{"rendered":"How qualified do spa managers need to be? And who is responsible for their training?"},"content":{"rendered":"

<\/p>\n

 <\/p>\n

Last week<\/a>, we took a look at the theoretical aspect of spa management education, including the challenges that come with maintaining, training and educating spa managers. As we continue to learn about the growing need for knowledgeable leaders in the industry, this week we will look at the more practical aspects that we are facing. We will examine our most prevalent concerns as well as what is on offer to address those concerns.<\/p>\n

<\/p>\n

 <\/p>\n

La semana pasada<\/a>, echamos un vistazo al aspecto te\u00f3rico de la educaci\u00f3n en la gesti\u00f3n de los spas, incluyendo los desaf\u00edos que supone mantener, formar y educar los directores de los spas. Mientras continuamos descubriendo la creciente necesidad de disponer de l\u00edderes expertos en la industria, esta semana vamos a analizar los aspectos m\u00e1s pr\u00e1cticos a los que nos enfrentamos. Vamos a examinar nuestras preocupaciones m\u00e1s comunes, as\u00ed como las opciones para hacer frente a estas preocupaciones.<\/p>\n

<\/p>\n

 <\/p>\n

Whose responsibility is it to train spa managers?<\/strong><\/p>\n

In the past, spa managers were either therapists that worked their way up the ladder or individuals who made the shift from a related industry. However, industry leaders are now looking directly at educational institutes for people with more practical experience to lead their spas. They are seeking potential managers with degrees in business administration, hospitality, tourism, leisure and other related fields. They are looking for individuals that not only have the hands-on knowledge to understand the therapy provided in their facilities, but also the leadership and business skills to run operations successfully.<\/p>\n

According to the article, “The Learning Curve” by Rhianon Howells at SpaBusiness.com, the former managing director of Six Senses Spas, Samir Patel, admits that “a lot of people ask me which course they should do, and I don’t have a clue.\u201d However, he reinforces \u201cthat there is an absolutely imperative need to create industry leaders, and for that we need proper management training.”<\/p>\n

Even though more and more educational institutes are offering courses that are dedicated to the spa industry, the information and training that they provide is hasty, disjointed, not monitored and out of line with the industry. This leads to much confusion and does not adequately meet the needs of those looking to become successful leaders in the industry.<\/p>\n

Anna Bjurstam, vice president of spa and wellness at Six Senses Hotels, Resorts and Spas and board member of Global Spa & Wellness Summit, accurately states that “the current system is a nightmare for anyone to make sense of.”<\/p>\n

Although industry leaders are recruiting from the universities, they are still faced with the problem of a lack of practical experience. Elaine Fenard, managing partner of spa consultancy Spa Strategy says, “\u2026graduates are not able to hit the ground running. There’s no entry into spa.”<\/p>\n

A few industry leaders feel that it is not entirely up to the universities to prepare graduates to become spa leaders, but also that the industry should play a greater role. There should be mentoring programmes, follow-up courses and other systems of on-going support in place to properly groom the future leaders of this industry.<\/p>\n

 <\/p>\n

Necessary practical knowledge<\/strong><\/p>\n

Some industry leaders prefer to recruit spa managers from related industries, for example, the hospitality sector. As former managing director of Six Senses Spas claimed, “these are highly educated, smart young men and women with a thorough understanding of hotel management, so we don’t need to teach them the basics of our business.” Others believe that spa managers need therapy training in order to get more of a hands-on experience in real-world situations.<\/p>\n

We, however, agree with Fenard: “How many CEOs know the technical detail of how the people on the ground provide services within the business? Success in spa depends on teamwork and that requires drawing on everyone’s core competencies. Therapists provide a service that they train hard, and are qualified for, whereas the role of a leader is to lead. The most important quality in a spa manager is the business acumen that comes with a college degree.”<\/p>\n

Leaders must know how to effectively deal with hotel operators and manage owner expectations. Having the skills at hand in order to perform well as a leader is proven to be more useful in the grand scheme of things, perhaps more so than having the knowledge required to perform therapy treatments.<\/p>\n

It is extremely important to understand all that it takes to perform treatments and the many challenges that therapists face on a regular basis. However, at the end of the day, the spa manager needs to be a great leader and have the required business acumen.<\/p>\n

 <\/p>\n

The simple fact of the matter is that the qualifications of a successful spa manager vary depending on the setting. However, it is important to understand all aspects of the industry, which includes the needs of consumers, the abilities of the therapists, the intricacies of the business itself and how to manage them all in a manner that creates harmony.<\/p>\n

 <\/p>\n

\u00bfDe qui\u00e9n es la responsabilidad de formar a los directivos de los spas?<\/strong><\/p>\n

En el pasado, los directores de los spas eran o bien terapeutas que se esforzaron para ser promocionados o bien personas que hicieron una transici\u00f3n desde una industria relacionada. Sin embargo, los l\u00edderes de la industria est\u00e1n ahora dirigiendo su mirada directamente a los institutos de educaci\u00f3n para conseguir profesionales con m\u00e1s experiencia pr\u00e1ctica para llevar sus spas. Est\u00e1n buscando gerentes potenciales con t\u00edtulos en administraci\u00f3n de empresas, hosteler\u00eda, turismo, ocio y otros campos relacionados. Buscan profesionales que no s\u00f3lo tengan el conocimiento pr\u00e1ctico para entender la terapia proporcionada en sus instalaciones, sino tambi\u00e9n el liderazgo y las habilidades de negocio para ejecutar operaciones con \u00e9xito.<\/p>\n

Seg\u00fan el art\u00edculo, “La curva de aprendizaje” por Rhianon Howells en SpaBusiness.com, el ex director ejecutivo de Six Senses Spas, Samir Patel, admite que “mucha gente me pregunta qu\u00e9 curso deben tomar y yo no tengo ni idea\u201d. Sin embargo, \u00e9l refuerza que “hay una necesidad absolutamente imperativa de crear l\u00edderes de la industria y para ello se necesita una formaci\u00f3n en gesti\u00f3n adecuada.”<\/p>\n

A pesar de que cada vez m\u00e1s institutos educativos ofrecen cursos dedicados a la industria del spa, la informaci\u00f3n y la formaci\u00f3n que imparten es precipitada, sin restricciones y controles ni consonancia con la industria. Esto conlleva mucha confusi\u00f3n y no satisface adecuadamente las necesidades de aquellos que buscan convertirse en l\u00edderes competentes de la industria.<\/p>\n

Anna Bjurstam, vicepresidenta de spa y wellness en Six Senses Hoteles, Resorts y Spas y miembro del consejo de la Global Spa & Wellness Summit, afirma con precisi\u00f3n que “el sistema actual es una pesadilla para quien quiera encontrarle sentido.”<\/p>\n

Aunque los l\u00edderes de la industria est\u00e1n reclutando en las universidades, todav\u00eda se enfrentan con el problema de la falta de experiencia pr\u00e1ctica. Elaine Fenard, socia de Spa Strategy dice: “… los graduados no son capaces de comenzar a ejercer. No hay entrada al spa.”<\/p>\n

Algunos l\u00edderes de la industria consideran que no depende totalmente de las universidades preparar a los graduados para que se conviertan en l\u00edderes de spas, sino que tambi\u00e9n la industria debe desempe\u00f1ar un papel m\u00e1s importante. Deben de haber programas de orientaci\u00f3n, cursos de seguimiento y otros sistemas de apoyo continuo en marcha para preparar adecuadamente a los futuros l\u00edderes de esta industria.<\/p>\n

\u00a0<\/p>\n

 <\/p>\n

Conocimientos pr\u00e1cticos necesarios<\/strong><\/p>\n

Algunos l\u00edderes de la industria prefieren reclutar gerentes de spas de las industrias relacionadas, por ejemplo, del sector de la hosteler\u00eda. Como afirm\u00f3 el exdirector gerente de Six Senses Spas, “\u00e9stos j\u00f3venes son muy educados e inteligentes, con un profundo conocimiento en direcci\u00f3n de hoteles, por lo que no necesitamos ense\u00f1arles los fundamentos de nuestro negocio.” Otros creen que los directivos de los spas necesitan formaci\u00f3n en terapias con el fin de tener una experiencia m\u00e1s pr\u00e1ctica en situaciones reales.<\/p>\n

Nosotros, sin embargo, estamos de acuerdo con Fenard: “\u00bfCu\u00e1ntos directores ejecutivos conocen los detalles t\u00e9cnicos de c\u00f3mo las personas sobre el terreno prestan los servicios dentro del negocio? El \u00e9xito de un spa depende del trabajo en equipo y esto requiere recurrir a las competencias b\u00e1sicas de cada uno. Los terapeutas ofrecen un servicio que obtienen al prepararse durante a\u00f1os y para el cual se formaron, mientras que el papel de un l\u00edder es dirigir. La cualidad m\u00e1s importante en un director de spa es la visi\u00f3n para los negocios que viene con un t\u00edtulo universitario.”<\/p>\n

Los l\u00edderes deben saber c\u00f3mo tratar efectivamente con los operadores de hoteles y gestionar las expectativas del propietario. Tener las habilidades para desempe\u00f1arse bien como l\u00edder se ha demostrado ser m\u00e1s \u00fatil en el esquema general de las cosas, tal vez m\u00e1s que tener el conocimiento necesario para realizar los tratamientos terap\u00e9uticos.<\/p>\n

Es extremadamente importante entender todo lo que se necesita para llevar a cabo los tratamientos y los muchos desaf\u00edos que enfrentan los terapeutas regularmente. Sin embargo, al final del d\u00eda, el gerente del spa tiene que ser un buen l\u00edder y tener la requerida perspicacia para los negocios.<\/p>\n

\u00a0<\/p>\n

 <\/p>\n

El simple hecho de la cuesti\u00f3n es que las calificaciones de un gerente de spa competente var\u00edan dependiendo del escenario. Sin embargo, es importante entender todos los aspectos de la industria, que incluyen las necesidades de los consumidores, las habilidades de los terapeutas, las complejidades de la propia empresa y la forma de gestionarlos todos de una manera que cree armon\u00eda.<\/p>","protected":false},"excerpt":{"rendered":"

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