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Throughout this series, we have pointed out one of the greatest challenges in the spa industry: the lack of sufficiently qualified managers. As the industry grows, so does the need for the right managers to promote a healthy bottom line for spa owners and investors. <\/p>\n
In our previous article, we talked about the qualities that leaders in our industry look for in a spa manager. In this article, we take a look at the educational options that are available to those spa professionals who are already in the spa industry and have been promoted to a spa manager\/ director.<\/p>\n
While there are more and more degree and diploma programmes opening up to those starting out in the spa industry, we cannot solely rely on the recruitment of graduates. There is also a need to offer the right training to those professionals already in the industry who, through their experience and hard work, have climbed the ranks into management positions.<\/p>\n
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Challenges newly promoted spa managers face<\/strong><\/p>\n The main challenges newly promoted spa managers face are unreasonable expectations from those who promoted them, and the lack of resources in terms of time and money. <\/p>\n In many cases today, those spa professionals who are promoted to management positions are thrust into their new roles with no formal training. The training they receive is more of an on-the-job training where they \u2018sort of learn\u2019 the business aspect as they go along. However, these newly promoted spa managers are expected to magically be good leaders, understand and meet their spa\u2019s targets, and to successfully drive their spa businesses forward, but without any formal business or management training. <\/p>\n Additionally, for those newly promoted spa managers who do not receive any formal training and want to take the initiative to enrol in courses, they find themselves in a situation where they do not have the financial means to invest in further education programmes. Some simply cannot afford to take the time off to learn the skills necessary to perform well in their management positions.<\/p>\n <\/p>\n Available options for further training and education<\/strong><\/p>\n With the increasing development of this flourishing industry, the need for individuals with both an understanding of the therapies side of their offering and business knowledge is at an all-time high. Fortunately, a number of private training and educational institutes, as well as some employers, are now providing part-time training options to those already in the spa workforce in an attempt to close this gap.<\/p>\n A number of open-enrol courses through private trainers are available to spa managers looking to advance their career. Some educational institutions have courses available that range from half-day to three-day modules on a variety of topics relevant to spa management. While others offer year-long management training programmes that are open to several participants.<\/p>\n As we pointed out in our previous article, “Wage differences among Therapists around the Globe”, not all spa managers are on par in terms of experience, especially in emerging markets. It appears that spa education is less expensive in the more developed countries and more expensive and fragmented in the markets where the demand is high. In an effort to make more opportunities available to up and coming spa managers on a more global level, training options are also available online.<\/p>\n In order to accomplish the goal of maximising global reach so that spa managers all around the world have access to the training opportunities they need to succeed, many online trainers are also joining forces with other educational organisations. Educational institutions are now addressing the increasing demand for educated spa managers and are filling the need for more quality programmes.<\/p>\n <\/p>\n Employers playing a more active role in management training<\/strong> <\/p>\n A number of successful spas across the globe are now stepping up by offering mentoring programmes, shadowing of other more experienced spa managers, induction programmes, leadership modules, financial modules, etc. All of these programmes have proven to be effective in helping newly christened spa managers move into their new position. <\/p>\n More and more spa operators now offer management training on key subjects, such as, leadership, customer care and satisfaction, advertising, business operations, effective sales, safety and health compliance, performance management as well as business building. Such internal programmes help to groom spa managers as they grow into their leadership roles.<\/p>\n <\/p>\n The growing importance of providing the right training for our spa managers<\/strong> <\/p>\n The spa industry is constantly evolving and changing. Innovations and breakthroughs are made, trends come and go, and new products and services are constantly hitting the market. Spa operators must stay abreast of such changes in the field in order to properly train managers. In addition to the training that they offer on the job, they should also encourage their managers to pursue continuing education in order to remain current in the industry.<\/p>\n A spa manager has to be a leader that is able to guide his or her team to success, someone who can think on his or her feet, and is creative and innovative when it comes to driving their spa business forward. And the only way these talented professionals will be successful is by providing them with the right tools, support and education for them to do their job. <\/p>\n A lo largo de esta serie de art\u00edculos, hemos se\u00f1alado uno de los mayores desaf\u00edos en la industria del spa: la falta de gerentes suficientemente cualificados. A medida que la industria crece, tambi\u00e9n lo hace la necesidad de disponer de los gerentes adecuados y de esta manera, fomentar balances saludables para los propietarios de los spas y sus inversores. <\/p>\n En nuestro art\u00edculo anterior, hablamos de las cualidades que los l\u00edderes de nuestra industria buscan en un gerente de spa. En este art\u00edculo, echamos un vistazo a las opciones educativas disponibles para los profesionales que ya se encuentran dentro de la industria del spa y que han sido ascendidos a gerentes o directores.<\/p>\n Aunque cada vez hay m\u00e1s y m\u00e1s t\u00edtulos y diplomas disponibles para aquellos que se inician en la industria del spa, no podemos depender \u00fanicamente de la contrataci\u00f3n de graduados. Tambi\u00e9n es necesario ofrecer la formaci\u00f3n adecuada a los profesionales que ya est\u00e1n dentro de la industria y que con su experiencia y trabajo duro, han escalado posiciones hasta llegar a los puestos de direcci\u00f3n.<\/p>\n <\/p>\n Desaf\u00edos a los que se enfrentan los reci\u00e9n ascendidos gerentes de spa<\/strong><\/p>\n Los principales retos que enfrentan los gerentes de spa reci\u00e9n ascendidos son las expectativas poco razonables de quienes los ascendieron y la falta de recursos en t\u00e9rminos de tiempo y dinero. <\/p>\n En muchos casos, hoy en d\u00eda, los profesionales de los spa que son ascendidos a puestos de direcci\u00f3n son empujados a sus nuevas funciones sin disponer de una formaci\u00f3n adecuada. La formaci\u00f3n que reciben es m\u00e1s bien la pr\u00e1ctica en el puesto de trabajo donde ‘m\u00e1s o menos aprenden’ el aspecto empresarial a medida que avanzan. Sin embargo, se espera que estos gestores de spa reci\u00e9n ascendidos sean m\u00e1gicamente buenos l\u00edderes, entiendan y cumplan con los objetivos de su spa y gestionen con \u00e9xito sus negocios sin ning\u00fan tipo de formaci\u00f3n formal empresarial o de gesti\u00f3n. <\/p>\n Adem\u00e1s, aquellos gerentes de spa reci\u00e9n ascendidos que no reciben ning\u00fan tipo de educaci\u00f3n formal y que quieren tomar la iniciativa de inscribirse en cursos, se encuentran en una situaci\u00f3n de falta de medios financieros para invertir en programas de formaci\u00f3n continua. Algunos, simplemente, no pueden darse el lujo de tomar tiempo de trabajo para aprender las habilidades necesarias para desempe\u00f1ar bien sus puestos de direcci\u00f3n.<\/p>\n <\/p>\n Opciones disponibles de educaci\u00f3n y formaci\u00f3n continua<\/strong><\/p>\n Con el creciente desarrollo de esta floreciente industria, la necesidad de individuos que comprendan la parte del negocio referente a la oferta de tratamientos y al mismo tiempo, tengan conocimientos empresariales, es m\u00e1s alta que nunca. Afortunadamente, ciertas instituciones educativas privadas, as\u00ed como algunos operadores de spas, est\u00e1n ofreciendo opciones de formaci\u00f3n a tiempo parcial para los que ya forman parte de la fuerza laboral de los spas, en un intento de cerrar esta brecha.<\/p>\n Una serie de cursos de matr\u00edcula abierta con formaci\u00f3n privada est\u00e1n a la disposici\u00f3n para los gerentes de spa que buscan avanzar en su carrera. Algunas instituciones educativas disponen de cursos que abarcan desde medio d\u00eda a m\u00f3dulos de tres d\u00edas sobre una variedad de temas relacionados con la gesti\u00f3n de los spas. Otros ofrecen programas anuales de formaci\u00f3n en gesti\u00f3n que est\u00e1n abiertos a varios participantes.<\/p>\n Como se\u00f1alamos en un art\u00edculo anterior, “Las diferencias salariales entre los terapeutas de los spas alrededor del mundo”, no todos los gerentes de spa disponen de la misma experiencia, especialmente, en los mercados emergentes. Parece que la formaci\u00f3n en gesti\u00f3n de spas es menos costosa en los pa\u00edses m\u00e1s desarrollados y en cambio, es m\u00e1s cara y fragmentada en los mercados donde la demanda es m\u00e1s alta. En un esfuerzo por ofrecer m\u00e1s oportunidades para los gerentes de spas, actuales y futuros, a un nivel m\u00e1s global, existen opciones de formaci\u00f3n tambi\u00e9n en l\u00ednea.<\/p>\n Con el fin de lograr maximizar su alcance global y para que los gerentes de los spas de todo el mundo tengan acceso a las oportunidades de formaci\u00f3n que necesitan para tener \u00e9xito, muchos tutores en l\u00ednea tambi\u00e9n est\u00e1n uniendo fuerzas con otras organizaciones educativas. Las instituciones educativas est\u00e1n abordando la creciente demanda de gerentes de spa bien formados y est\u00e1n respondiendo a la necesidad de m\u00e1s programas de calidad.<\/p>\n <\/p>\n Las empresas desempe\u00f1an un papel m\u00e1s activo en la formaci\u00f3n en gesti\u00f3n<\/strong><\/p>\n Ciertos spas de \u00e9xito en todo el mundo est\u00e1n empezando a ofrecer programas de tutor\u00eda, programas en los que los gestores con m\u00e1s experiencia trabajan con aprendices, programas de orientaci\u00f3n, m\u00f3dulos de liderazgo, m\u00f3dulos financieros, etc. Todos estos programas han demostrado ser eficaces para ayudar a los gerentes de spa reci\u00e9n iniciados a adentrarse a su nuevo puesto. <\/p>\n Cada vez m\u00e1s operadores de spa ofrecen formaci\u00f3n en gesti\u00f3n en temas clave, como, liderazgo, atenci\u00f3n y satisfacci\u00f3n del cliente, publicidad, procedimientos operativos, eficacia de ventas, normas de seguridad e higiene, gesti\u00f3n del rendimiento y optimizaci\u00f3n de negocio. Dichos programas internos ayudan a preparar a los gerentes de spa a medida que crecen sus funciones de liderazgo.<\/p>\n <\/p>\n La creciente importancia de proporcionar una formaci\u00f3n adecuada a nuestros gerentes de spa<\/strong> <\/p>\n La industria del spa est\u00e1 en constante evoluci\u00f3n y cambio. Se llevan a cabo innovaciones y avances, las tendencias vienen y van y los nuevos productos y servicios est\u00e1n constantemente agitando el mercado. Los operadores de spa deben estar al d\u00eda de tales cambios con el fin de formar adecuadamente a los gerentes. Adem\u00e1s de la formaci\u00f3n que ofrecen en el trabajo, tambi\u00e9n deben animar a sus gerentes a seguir programas de educaci\u00f3n continua con el fin de mantenerse al d\u00eda de la industria.<\/p>\n Un gerente de spa tiene que ser un l\u00edder capaz de guiar a su equipo al \u00e9xito, alguien que puede improvisar y que es creativo e innovador a la hora de hacer avanzar su negocio de spa. Y la \u00fanica forma en que estos profesionales cualificados tengan \u00e9xito es poniendo a su disposici\u00f3n las herramientas, el apoyo y la educaci\u00f3n adecuados para que puedan hacer su trabajo bien. Throughout this series, we have pointed out one of the greatest challenges in the spa industry: the lack of sufficiently qualified managers. As the industry grows, so does the need for the right managers to promote a healthy bottom line for spa owners and investors. In our previous article, we talked about the qualities […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[317,322],"class_list":["post-2590","post","type-post","status-publish","format-standard","hentry","category-spa-management-2","tag-cursos-de-gestion-de-spas","tag-spa-management-courses"],"acf":[],"yoast_head":"\n
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