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As a spa manager or director, you probably spent months trying to convince your hotel general manager, financial controller and\/ or owners to get the capex for a spa management software system. You probably also spent some more months trying to get your IT team to liaise with the software company\u2019s technical team and organising a thorough training for your team. After using the system for a few months, you now have to generate enough additional revenue to justify this capital expenditure.
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Como gerente o director de spa, es probable que haya pasado meses tratando de convencer al director general del hotel, al director financiero y\/o al propietario, de invertir en un sistema de software de gesti\u00f3n de spas. Es probable que tambi\u00e9n haya llevado algunos meses en tratar de conseguir que su equipo t\u00e9cnico trabajara con el equipo de la compa\u00f1\u00eda de software, adem\u00e1s de organizar una formaci\u00f3n completa para su equipo. Despu\u00e9s de usar el sistema durante unos meses, ahora tiene que generar suficientes ingresos adicionales para justificar dicho desembolso de capital.
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\nMany spa managers and directors mistakenly believe that by implementing a spa management software their revenue will automatically increase noticeably. While spa management software undoubtedly enhances productivity, like any other tool, the person using it must know how<\/i> to use it effectively. Many spa managers only make partial use of the valuable information spa management softwares provide. In this article, we walk you through what you need to do to make the most of this valuable tool.<\/p>\n
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Here are 5 things you need to consider when using a spa management software to drive more business to your spa:<\/p>\n
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1. Explore. <\/strong>Are you exploring the full potential of all the available tools? Do you know which features of the software help you manage your business more effectively – from bookings, staff scheduling, managing stock and cost of sale, to yield management and communicating with your clients? What marketing tools are available? Is your spa software integrated with your social media platform? For example, is the online booking app connected to your spa\u2019s Facebook page? Knowing what tools are available, what you can do with them and actually using these tools will help you optimise your spa management software.<\/p>\n <\/p>\n 2. Understand.<\/strong> Understand what reports give you the information you need to manage your business effectively. It is also important to understand where the data on the reports comes from. For example, do the reports on therapist and treatment room occupancies include the allocated time for pre-treatment preparation and post-treatment cleaning up? If your therapist and spa productivity calculations don’t include treatment turnaround time, you would need to configure your software reporting accordingly. Running the right<\/i> reports that will provide you the key information you need about your business will help you understand the reasons behind your spa\u2019s performance.<\/p>\n <\/p>\n 3. Monitor.<\/strong> Measure the right Key Performance Indicators (KPIs) to see how your business is performing. What are your spa\u2019s demand patterns? When are your peak periods? What are your therapist productivity patterns? Are you having to turn down business due to lack of available therapists or treatment rooms? Are your clients happy with the quality of treatment? Are you experiencing too many no shows? Which treatments are your clients buying and when? What treatments have retail sales linked to them? Which promotions are working and which client segments are buying them? Monitor the KPIs of your spa, for example, guest satisfaction, hourly RevPATH<\/a>, therapist occupancy, treatment room occupancy, retail sales, and any other KPIs you think relevant for your business. <\/p>\n <\/p>\n 4. Analyse.<\/strong> Once you are monitoring the right KPIs, it is important to analyse<\/i> this information. Running several reports and not acting on the information given will not help you drive your business forward. If you are finding that you are turning down a number of guests, look into the reasons behind it. Is it because not enough therapists are scheduled at a particular time? Are too many therapists scheduled during low traffic times and too few during the peak period? Or are you turning down guests due to lack of available treatment rooms? If that is the case, is it because of delays in the time taken to finish treatments? Or is it because too much time is being set aside for preparation and cleaning up? These are just a few ways you can analyse your KPIs. <\/p>\n <\/p>\n 5. Respond.<\/strong> Act<\/i> on the real-time information your spa software is providing you. Adjust and adapt your business to market realities; evaluate whether long-term adjustments need to be made to existing systems. Does your pricing policy need tweaking? For example, do you need to implement a dynamic pricing policy to divert traffic from your peak period to your off-peak period? Are majority of your therapists working when your clients are demanding treatments? Do more freelance or part-time therapists need to be hired? Or do you need to implement a dynamic staffing schedule with split shifts? What impact are the above responses having on your top and bottom lines? If it is costing your business proportionally more money to bring in the additional revenue, investigate opportunities to optimise productivity and streamline your business. These are just a few ways you can respond effectively to get your business back on track.<\/p>\n <\/p>\n Conclusion<\/strong><\/p>\n A spa management software is a valuable tool that helps you manage your business more effectively: your staff, operations and clients. How much value you get out of it will depend on how smartly you utilise it. <\/p>\n Hay 5 cosas que debe considerar cuando utilice un software de gesti\u00f3n de spas para generar m\u00e1s ingresos:<\/p>\n <\/p>\n 1. Explorar.<\/strong> \u00bfEst\u00e1 explorando todo el potencial de todas las herramientas disponibles? \u00bfSabe qu\u00e9 caracter\u00edsticas del software le ayudan a gestionar su negocio de manera m\u00e1s eficaz: desde las reservas, el horario del personal, la gesti\u00f3n de reservas y el coste de la venta, a la gesti\u00f3n del rendimiento y la comunicaci\u00f3n con sus clientes? \u00bfQu\u00e9 herramientas de marketing est\u00e1n disponibles? \u00bfSu software de spa est\u00e1 integrado con su plataforma de redes sociales? Por ejemplo, \u00bfsu aplicaci\u00f3n de reservas en l\u00ednea est\u00e1 conectada a la p\u00e1gina de Facebook de su spa? Conocer las herramientas de las que dispone, lo que puede hacer con ellas y usarlas realmente, le ayudar\u00e1 a optimizar su software de gesti\u00f3n de spas.<\/p>\n <\/p>\n 2. Entender.<\/strong> Entienda qu\u00e9 informes le dan la informaci\u00f3n que necesita para gestionar su negocio con eficacia. Tambi\u00e9n es importante entender de d\u00f3nde proceden los datos de los informes. Por ejemplo, \u00bflos informes sobre la ocupaci\u00f3n de los terapeutas y las salas de tratamiento incluyen el tiempo asignado para la preparaci\u00f3n pre-tratamiento y la limpieza post-tratamiento? Si sus c\u00e1lculos de productividad de los terapeutas y del spa no incluyen este “tiempo de respuesta”, deber\u00e1 configurar su software seg\u00fan ello. Obtener los informes adecuados que le proporcionen la informaci\u00f3n clave sobre su empresa le ayudar\u00e1 a entender las razones detr\u00e1s del rendimiento de su spa.<\/p>\n <\/p>\n
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\nMuchos gerentes de spa creen err\u00f3neamente que mediante la implementaci\u00f3n de un software de gesti\u00f3n de spas, sus ingresos aumentar\u00e1n autom\u00e1ticamente de manera notable. Mientras que el software sin duda mejora la productividad, como cualquier otra herramienta, la persona que lo utiliza debe saber c\u00f3mo<\/i> utilizarlo de manera eficaz. Muchos gerentes de spa s\u00f3lo hacen uso parcial de la valiosa informaci\u00f3n que ofrecen los sistemas de software de gesti\u00f3n de spas. En este art\u00edculo, analizamos lo que hay que hacer para sacar el m\u00e1ximo partido de esta herramienta. <\/p>\n