{"id":2710,"date":"2014-09-22T19:37:03","date_gmt":"2014-09-22T19:37:03","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=2710"},"modified":"2014-09-22T19:37:03","modified_gmt":"2014-09-22T19:37:03","slug":"how-to-drive-more-business-to-your-resort-spa","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2014\/09\/how-to-drive-more-business-to-your-resort-spa\/","title":{"rendered":"How to drive more business to your resort spa"},"content":{"rendered":"<p><!--:en--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">In a previous article <a title=\"How to drive more business to your urban hotel spa\" href=\"http:\/\/www.spa-balance.com\/es\/2014\/09\/08\/how-to-drive-business-to-your-urban-hotel-spa\/\"target=\"_blank\">How to drive more business to your urban hotel spa<\/a>, we explored how urban hotel spas could overcome the unique challenges they face. In this article, we\u2019ll take a closer look at resort spas.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">En un art\u00edculo anterior <a title=\"C\u00f3mo impulsar su negocio de spa en un hotel urbano\" href=\"http:\/\/www.spa-balance.com\/es\/2014\/09\/08\/how-to-drive-business-to-your-urban-hotel-spa\/\" target=\"_blank\" rel=\"noopener\">C\u00f3mo impulsar su negocio de spa en un hotel urbano<\/a>, hab\u00edamos explorado c\u00f3mo los spas de los hoteles urbanos pod\u00edan superar los desaf\u00edos \u00fanicos a los que \u00e9stos se enfrentan. En este art\u00edculo, vamos a echar un vistazo m\u00e1s de cerca a los spas de los resorts.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><!--:--><!--more--><!--:en--><\/p>\n<p style=\"text-align: justify;\">As a rule of thumb, when it comes to hotel spas, resort spas enjoy higher hotel guest capture rates than urban hotel spas. This is because guests in resort destinations travel predominantly for leisure purposes \u2013 people are either on holiday, wanting to explore a new destination, or looking to relax and unwind. These guests are therefore more likely to visit the resort\u2019s spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">However, although resort spas generally enjoy better hotel guest capture rates than urban hotel spas, resort spas have their own set of challenges:<br \/>\n1.\tIncreasing their hotel guest capture rate (as the spa relies mainly on the hotel guests for its revenue).<br \/>\n2.\tEncouraging guests to visit the spa more than once during their stay.<br \/>\n3.\tCompeting with other activities at their resort or in their area.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Here are <strong>5 ways<\/strong> resort spas can overcome these common challenges to drive their business:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>1. Integrate Seamlessly with Your Resort<\/strong><\/p>\n<p style=\"text-align: justify;\">Hotel guests are resort spas&#8217; primary market. This is why resort spas must rely heavily on the rest of the hotel team to drive business. Make sure to build relationships with all hotel employees who are in constant contact with guests, from Front Office staff, Concierge, Housekeeping to Food and Beverage. Share your spa&#8217;s news and daily promotions for other staff members to extend. Invite key team members to try spa experiences, and together with other department heads, develop attractive incentive programmes to encourage cross-selling initiatives. Having a spa that is fully integrated with the rest of the hotel will allow you to have the support you need to drive more visits to your spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>2. Tap into the Bigger Picture<\/strong><\/p>\n<p style=\"text-align: justify;\">Total spa revenue generally represents anywhere from 1% to 10% of total hotel revenue. This is why spa managers sometimes feel that their general manager only pays 10% of their attention to the spa. However, being a part of a hotel ecosystem has its advantages. For example, you could tap into your hotel&#8217;s loyalty programme to add spa services, or work with your revenue and distribution manager to see how your spa can be included in different Room and Food &#038; Beverage packages. With a spa management software that connects to your hotel&#8217;s software, you can send targeted emails and promotions to the hotel&#8217;s VIP guests, loyalty cardholders, and other repeat guests, thereby securing more bookings.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>3. Focus on Frequency<\/strong><\/p>\n<p style=\"text-align: justify;\">Resort guests tend to have a longer average stay than urban hotels and are also more likely to visit the hotel spa, but that doesn\u2019t necessarily mean that these guests will have more than one spa treatment during their stay. Implementing a dynamic pricing policy, combining treatments with other wellness activities into attractive packages, incorporating local authentic therapies into your treatment offerings, and creating activities that allow children to get involved will encourage guests to visit your spa more frequently during their stay. Spas are increasingly becoming social and family spaces, so you should adapt your menu accordingly.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>4. Price for Your Region<\/strong><\/p>\n<p style=\"text-align: justify;\">Be relevant in terms of your pricing strategy and service offerings. It\u2019s challenging to charge the same price for services across the globe. Your client might be prepared to spend over $200 for a massage in the US, but might not be willing to do so in a spa in Cambodia. Adapting your price points and treatment menu to your location and client mix will make hotel guests more likely to book multiple services with your spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>5. Leverage Time<\/strong><\/p>\n<p style=\"text-align: justify;\">In the hotel industry, the average length of stay in resort hotels tends to be longer than in urban hotels. Similarly, in resort spas, the average treatment time tends to be longer than in urban hotel spas (up to 80 minutes). Leverage this time advantage to increase spa occupancy and average treatment rates and decrease time wasted in treatment turnover during your peak hours. It is easier to charge more for longer treatments, while still maintaining product costs. For example, the product cost for an 80-minute massage is roughly the same as that for a 50-minute one, but you can charge much more for a longer service.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Resort spas that focus on encouraging hotel guests to visit the spa more frequently during their stay will be better equipped to drive their businesses forward.  The way you market your spa and cater to resort client is pivotal. The more visible and integrated your spa is, and the more creative you are in developing tailored packages, the more willing your clients will be to visit to your spa multiple times during their stay.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Want to take your spa business to the next level?<\/strong> <i>Book your <strong>free<\/strong> 30-minute consultation with Sonal Uberoi <a title=\"here\" href=\"https:\/\/sonaluberoi.typeform.com\/to\/PIq9bp\" target=\"_blank\" rel=\"noopener\">here<\/a>, and go back with valuable tips that will help boost your spa\u2019s top and bottom lines right away.<\/i><\/p>\n<p><!--:--><!--:es--><\/p>\n<p style=\"text-align: justify;\">Como regla general, cuando se trata de spas de hoteles, los spas de los resorts obtienen mayores tasas de captura de hu\u00e9spedes que los spas de los hoteles urbanos. Esto se debe a que los hu\u00e9spedes de los destinos de resorts viajan, predominantemente, por motivos de ocio: la gente est\u00e1 o bien de vacaciones, con ganas de explorar un nuevo destino, o en busca relax y descanso. Por lo tanto, estas personas son m\u00e1s propensas a visitar el spa del resort.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Sin embargo, a pesar de que los spas de los resorts, en general, disfrutan de mejores tasas de captura de hu\u00e9spedes que los spas de hoteles urbanos, los primeros tambi\u00e9n se enfrentan sus propios desaf\u00edos:<br \/>\n1.\tAumentar la tasa de captura de hu\u00e9spedes (dado que el spa depende, principalmente, de los hu\u00e9spedes del hotel para sus ingresos).<br \/>\n2.\tAnimar a los hu\u00e9spedes a visitar el spa m\u00e1s de una vez durante su estancia.<br \/>\n3.\tCompetir con otras actividades de su resort o su \u00e1rea.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Hemos aqu\u00ed <strong>5 maneras<\/strong> c\u00f3mo los resort spas pueden superar estos habituales desaf\u00edos para impulsar su negocio:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>1. Integrarse a la perfecci\u00f3n con su resort<\/strong><\/p>\n<p style=\"text-align: justify;\">Los hu\u00e9spedes del hotel son el mercado principal de los spas de los resorts. Esta es la raz\u00f3n por la cual dichos spas deben confiar en gran medida en el resto del equipo del hotel para impulsar el negocio. Aseg\u00farese de establecer relaciones con todos los empleados del hotel que est\u00e9n en constante contacto con los clientes, desde el personal de Recepci\u00f3n, Conserjer\u00eda y la Gobernanta hasta Alimentos y Bebidas. Comparta las noticias y promociones diarias de su spa para que otros miembros del personal las extiendan. Invite a los miembros clave del equipo a probar sus experiencias de spa y, junto con otros jefes de departamento, desarrolle programas de incentivos atractivos para fomentar iniciativas de venta cruzada. Disponer de un spa que est\u00e9 completamente integrado con el resto del hotel le permitir\u00e1 obtener el apoyo que necesita para atraer m\u00e1s visitas a su spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>2. Aproveche el panorama m\u00e1s general<\/strong><\/p>\n<p style=\"text-align: justify;\">Los ingresos totales de spa, en general, representan entre 1% y 10% del total de los ingresos del hotel. Por ello, los spa managers, a veces, sienten que su gerente general s\u00f3lo presta el 10% de su atenci\u00f3n al spa. Sin embargo, ser parte del ecosistema de un hotel tiene sus ventajas. Por ejemplo, puede acceder al programa de fidelizaci\u00f3n de su hotel para agregar servicios de spa o trabajar con su gerente de ingresos y distribuci\u00f3n para ver c\u00f3mo se puede incluir su spa en los diferentes paquetes de Habitaciones, y Alimentos y Bebidas. Con un software de gesti\u00f3n de spa conectado al software de su hotel, usted puede enviar mensajes de correo electr\u00f3nico y promociones dirigidas a los hu\u00e9spedes VIP del hotel, a los titulares de tarjetas de fidelidad y a otros hu\u00e9spedes habituales y asegurarse, de este modo, m\u00e1s reservas.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>3. C\u00e9ntrese en la frecuencia<\/strong><\/p>\n<p style=\"text-align: justify;\">Los hu\u00e9spedes de los resorts tienden a realizar estancias medias m\u00e1s largas que los de los hoteles urbanos y tambi\u00e9n son m\u00e1s propensos a visitar el spa del hotel, pero eso no significa necesariamente que estos clientes se sometan a m\u00e1s de un tratamiento de spa durante su estancia. La implementaci\u00f3n de una pol\u00edtica de fijaci\u00f3n de precios din\u00e1mica, combinando tratamientos con otras actividades de wellness en paquetes atractivos, que incorporen terapias locales aut\u00e9nticas en su oferta de tratamiento, y creando actividades que permitan que los ni\u00f1os se involucren, animar\u00e1n a los clientes a visitar su spa con m\u00e1s frecuencia durante su estancia. Los spas son, cada vez m\u00e1s, espacios sociales y familiares, por lo que deben adaptar su men\u00fa a dicha tendencia.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>4. Fije los precios seg\u00fan su regi\u00f3n<\/strong><\/p>\n<p style=\"text-align: justify;\">Sea coherente en cuanto a su estrategia de precios y oferta de servicios. Es un reto cobrar el mismo precio por los mismos servicios en todo el mundo. Su cliente podr\u00eda estar dispuesto a gastar m\u00e1s de $200 por un masaje en EE.UU., pero podr\u00eda no estar dispuesto a hacerlo en un spa en Camboya. Adaptar sus precios y men\u00fa de tratamientos a su ubicaci\u00f3n y su mercado har\u00e1 que los hu\u00e9spedes del hotel est\u00e9n m\u00e1s dispuestos a reservar servicios m\u00faltiples en su spa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>5. Aproveche el tiempo<\/strong><\/p>\n<p style=\"text-align: justify;\">En la industria hotelera, la duraci\u00f3n media de la estancia en hoteles resort tiende a ser m\u00e1s larga que en los hoteles urbanos. Del mismo modo, en los spas de los resorts, el tiempo medio de tratamiento tiende a ser m\u00e1s largo que en los spas de los hoteles urbanos (hasta 80 minutos). Aproveche esta ventaja de tiempo para aumentar la ocupaci\u00f3n de spa y los precios promedio de tratamiento, adem\u00e1s de reducir el tiempo perdido en la preparaci\u00f3n y limpieza entre tratamientos durante la hora punta. Es m\u00e1s f\u00e1cil cobrar m\u00e1s por los tratamientos m\u00e1s largos, al mismo tiempo que mantiene los costos del producto. Por ejemplo, el costo del producto para un masaje de 80 minutos es m\u00e1s o menos el mismo que en el de 50 minutos, pero se puede cobrar mucho m\u00e1s por un servicio m\u00e1s largo.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Los spas de los resorts que se centran en fomentar que los hu\u00e9spedes del hotel visiten con mayor frecuencia el spa durante su estancia estar\u00e1n mejor equipados para impulsar su negocio. La forma de comercializar su spa y de atender al cliente del resort es fundamental. Cu\u00e1nto m\u00e1s visible e integrado est\u00e9 su spa, y cu\u00e1nto m\u00e1s creativo sea usted en el desarrollo de paquetes a medida, m\u00e1s dispuestos estar\u00e1n los hu\u00e9spedes a visitar su spa varias veces durante su estancia en el resort.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfQuiere llevar su negocio de spa al siguiente nivel?<\/strong> <i>Reserve su consulta gratuita de 30 minutos con Sonal Uberoi <a title=\"aqu\u00ed\" href=\"https:\/\/sonaluberoi.typeform.com\/to\/aUG8bO\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a> , y vuelva con valiosos consejos que le ayudar\u00e1n a incrementar los ingresos de su spa de inmediato.<\/i><\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; In a previous article How to drive more business to your urban hotel spa, we explored how urban hotel spas could overcome the unique challenges they face. In this article, we\u2019ll take a closer look at resort spas. &nbsp; &nbsp; En un art\u00edculo anterior C\u00f3mo impulsar su negocio de spa en un hotel urbano, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,10],"tags":[210,566,302,567],"class_list":["post-2710","post","type-post","status-publish","format-standard","hentry","category-spa-management-2","category-spa-revenue-management-2","tag-hotel-spas","tag-resort-spas","tag-sonal-uberoi","tag-spa-balance-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to drive more business to your resort spa &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2014\/09\/how-to-drive-more-business-to-your-resort-spa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to drive more business to your resort spa &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"&nbsp; In a previous article How to drive more business to your urban hotel spa, we explored how urban hotel spas could overcome the unique challenges they face. In this article, we\u2019ll take a closer look at resort spas. &nbsp; &nbsp; En un art\u00edculo anterior C\u00f3mo impulsar su negocio de spa en un hotel urbano, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spa-balance.com\/es\/2014\/09\/how-to-drive-more-business-to-your-resort-spa\/\" \/>\n<meta property=\"og:site_name\" content=\"Spa Balance\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-22T19:37:03+00:00\" \/>\n<meta name=\"author\" content=\"Sonal Uberoi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonal Uberoi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/09\\\/how-to-drive-more-business-to-your-resort-spa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/09\\\/how-to-drive-more-business-to-your-resort-spa\\\/\"},\"author\":{\"name\":\"Sonal Uberoi\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/person\\\/8e140ef4f1a16322c5ef0d258647f8b3\"},\"headline\":\"How to drive more business to your resort spa\",\"datePublished\":\"2014-09-22T19:37:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/09\\\/how-to-drive-more-business-to-your-resort-spa\\\/\"},\"wordCount\":1943,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\"},\"keywords\":[\"hotel spas\",\"resort spas\",\"sonal uberoi\",\"spa balance consulting\"],\"articleSection\":[\"Spa Management\",\"Spa Revenue Optimisation\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/09\\\/how-to-drive-more-business-to-your-resort-spa\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/09\\\/how-to-drive-more-business-to-your-resort-spa\\\/\",\"name\":\"How to drive more business to your resort spa &#8212; 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