{"id":2724,"date":"2014-10-30T10:00:41","date_gmt":"2014-10-30T10:00:41","guid":{"rendered":"http:\/\/www.spa-balance.com\/?p=2724"},"modified":"2014-10-30T10:00:41","modified_gmt":"2014-10-30T10:00:41","slug":"how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps","status":"publish","type":"post","link":"https:\/\/www.spa-balance.com\/es\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/","title":{"rendered":"How to increase your hotel guest capture rate in five simple steps"},"content":{"rendered":"<p><!--:en--><\/p>\n<blockquote>\n<p class=\"norson\" style=\"text-align: left;\"><em>Hotel businesses change constantly and what works for one week or one season might not for the next.<\/em><\/p>\n<\/blockquote>\n<p><!--:--><!--:es--><\/p>\n<blockquote>\n<p class=\"norson\" style=\"text-align: left;\"><em>El negocio de los hoteles cambia constantemente y lo que funciona una semana o una temporada podr\u00eda no funcionar para la siguiente.<\/em><\/p>\n<\/blockquote>\n<p><!--:--><!--more--><!--:en--><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?resize=500%2C375&#038;ssl=1\" alt=\"Spa El Santuario at Le Domaine\" width=\"500\" height=\"375\" class=\"size-full wp-image-2725\" srcset=\"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?resize=16%2C12&amp;ssl=1 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a> Spa El Santuario at Le Domaine<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>The guest capture rate is an important way to measure how well your spa business is performing. But what\u2019s an acceptable guest capture rate? There\u2019s no definitive answer. In some cases, 20% for a resort spa is acceptable whereas a 5-7% in an urban location is considered good. However, we\u2019ve come across scenarios where urban spa capture rate ratio has been more than those of spas in resorts. Why? Because their spa managers follow these 5 simple steps:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>1. Be agile.<\/strong><br \/>\nHotel businesses change constantly and what works for one week or one season might not for the next. A spa manager must react quickly to hotel occupancy, MICE bookings and ensure they have therapists available to perform treatments during periods of sudden demand. Also, be aware that a busy hotel doesn\u2019t necessarily mean a busy spa and vice versa. Spa demand is determined by myriad factors, including events scheduled at the hotel, spa promotions, guest demographic, time of the year, and even by the weather.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>2. Be flexible.<\/strong><br \/>\nYour hotel marketing and sales team can make a huge difference to your guest capture rate, but you\u2019ll need to get their attention. Be as flexible (and friendly!) as possible and you\u2019ll soon see results. Even if you barely cover your costs on some promotions, you\u2019ll have got their attention \u2013 and their team will be happier to help you out in the future. Consider whether you can be flexible in terms of your process, the number of treatments that you offer and the type of treatments you offer. The more angles you can offer the sales and marketing team, the easier it will be for them to fit you into their editorial calendar. <\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>3. Cultivate good relationships with key department heads.<\/strong><br \/>\nBeing on good terms with the Director of Rooms, Director of Food &#038; Beverage and the Director of Sales and Marketing is an essential aspect of your job. This is particularly important because spas in most hotels only generate between 1 and 5% of total hotel revenue. You therefore need to build a strong support network so that the spa is fully integrated into the hotel.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote>\n<p class=\"norson\" style=\"text-align: left;\"><em>Not all hotel guests will be the right target market for your spa.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>4. Be selective.<\/strong><br \/>\nNot all hotel guests will be the right target market for your spa. In order to meet REVPAR, ADR and RGI targets, your Director of Revenue and Distribution needs to be creative in the hotel\u2019s pricing strategy. This sometimes calls for a change in client mix, which in turn might impact your spa business; not all hotel guests will be the top spenders for your spa. For example, targeting guests in superior rooms may be a more effective strategy than targeting all guests.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>5. Be on good terms with your general manager (GM is King!).<\/strong><br \/>\nWithout the support of your hotel general manager, you\u2019ll struggle to increase your hotel guest capture rate, no matter how hard you try or how many initiatives you take. Why? Because your hotel general manager is the ultimate person responsible for the proper functioning of the hotel. They also have the power of decision when it comes to allocating a training budget for your spa team, deciding on products for a new promotion, or encouraging other departments to assist you in promoting your spa. If they know what kind of support you need, they will be better equipped to give you the support you need.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote>\n<p class=\"norson\" style=\"text-align: left;\"><em>Without the support of your hotel general manager, you\u2019ll struggle to increase your hotel guest capture rate, no matter how hard you try or how many initiatives you take.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>By reacting quickly to changing market demand, by being flexible when working with the sales and marketing team, and by forming effective working relationships with your general manager and heads of departments you\u2019ll see an encouraging increase in your guest capture rate.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p class=\"norson\" style=\"text-align: left;\">Struggling to reach your optimal hotel guest capture rate? Book your free 30-minute consultation with Sonal Uberoi.<\/p>\n<p>[button link=&#8221;https:\/\/sonaluberoi.typeform.com\/to\/PIq9bp&#8221; color=&#8221;blue&#8221; class=&#8221;h3&#8243;]Sign me up for my free consultation[\/button]<br \/>\n<!--:--><!--:es--><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?resize=500%2C375&#038;ssl=1\" alt=\"Spa El Santuario at Le Domaine\" width=\"500\" height=\"375\" class=\"size-full wp-image-2725\" srcset=\"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg?resize=16%2C12&amp;ssl=1 16w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a> Spa El Santuario, Le Domaine<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>La tasa de captura de hu\u00e9spedes es una buena manera de medir el desempe\u00f1o de su negocio de spa. Pero, \u00bfcu\u00e1l es una tasa de captura de hu\u00e9spedes aceptable? No existe una respuesta definitiva. En algunos casos, el 20% es aceptable para un spa de un resort, mientras que en el caso de un spa en una ubicaci\u00f3n urbana se considera bueno entre el 5 y el 7%. Sin embargo, nos hemos encontrado con situaciones en las que la tasa de captura de un spa urbano ha sido m\u00e1s alta que la de los spas en resorts. \u00bfPor qu\u00e9? Debido a que los gerentes de sus spas siguen estos 5 sencillos pasos:<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>1. Sea \u00e1gil.<\/strong><br \/>\nEl negocio de los hoteles cambia constantemente y lo que funciona una semana o una temporada podr\u00eda no funcionar para la siguiente. Un gerente de spa debe reaccionar r\u00e1pidamente a la ocupaci\u00f3n hotelera y a las reservas para viajes de negocios, reuniones o conferencias, y garantizar que dispone de terapeutas suficientes para llevar a cabo tratamientos durante los per\u00edodos de demanda repentina. Adem\u00e1s, tenga en cuenta que un hotel ocupado no significa necesariamente un spa ocupado y viceversa. La demanda del spa est\u00e1 determinada por m\u00faltiples factores, entre ellos, los eventos programados en el hotel, las promociones del spa, el segmento demogr\u00e1fico de los hu\u00e9spedes, la \u00e9poca del a\u00f1o e, incluso, el clima.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>2. Sea flexible.<\/strong><br \/>\nEl equipo de marketing y ventas de su hotel puede hacer una gran diferencia en su tasa de captura de hu\u00e9spedes, pero usted tendr\u00e1 que llamar su atenci\u00f3n. Sea lo m\u00e1s flexible (\u00a1y amable!) posible y pronto notar\u00e1 los resultados. Incluso si apenas cubri\u00f3 gastos en algunas promociones, habr\u00e1 llamado su atenci\u00f3n y su equipo estar\u00e1 m\u00e1s dispuesto a ayudarle en el futuro. Considere si puede ser flexible en cuanto a su proceso, la cantidad de tratamientos que ofrece y el tipo de tratamientos que ofrece. Como m\u00e1s \u00e1ngulos diferentes ofrezca al equipo de marketing y ventas, m\u00e1s f\u00e1cil ser\u00e1 para ellos hacerlo encajar en su calendario promocional. <\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>3. Cultive buenas relaciones con los jefes de los departamentos clave.<\/strong><br \/>\nMantener una buena relaci\u00f3n con el Director de Habitaciones, el Director de Alimentos y Bebidas y el Director de Marketing y Ventas es un aspecto esencial de su trabajo. Se trata de algo particularmente importante ya que la mayor\u00eda de los spas en hoteles s\u00f3lo generan entre el 1 y el 5% del total de los ingresos del hotel. Por lo tanto, debe construir una red de apoyo fuerte para que el spa est\u00e9 totalmente integrado en el hotel.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote>\n<p class=\"norson\" style=\"text-align: left;\"><em>No todos los hu\u00e9spedes del hotel ser\u00e1n el mercado objetivo adecuado para su spa.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>4. Sea selectivo.<\/strong><br \/>\nNo todos los hu\u00e9spedes del hotel ser\u00e1n el mercado objetivo adecuado para su spa. Con el fin de cumplir con los objetivos RevPAR, la tarifa diaria promedio (ADR) y el \u00edndice de generaci\u00f3n de ingresos (RGI), su Director de Ingresos y Distribuci\u00f3n tiene que ser creativo en la estrategia de precios del hotel. Esto, a veces, requiere un cambio en la mezcla de clientes que, a su vez, podr\u00eda afectar a su negocio de spa; no todos los hu\u00e9spedes del hotel ser\u00e1n los clientes que m\u00e1s gastar\u00e1n en su spa. Por ejemplo, enfoscarse en los hu\u00e9spedes de las habitaciones de categor\u00eda superior puede ser una estrategia m\u00e1s eficaz que enfocarse en todos los hu\u00e9spedes.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><strong>5. Ll\u00e9vese bien con su director general (\u00a1el DG es el rey!).<\/strong><br \/>\nSin el apoyo del director general de su hotel, se encontrar\u00e1 con dificultades para aumentar su tasa de captura de hu\u00e9spedes del hotel, no importa cu\u00e1nto se esfuerce o cu\u00e1ntas iniciativas tome. \u00bfPor qu\u00e9? Debido a que el director general de su hotel es la persona responsable, en \u00faltima instancia, del buen funcionamiento del hotel. Ellos tambi\u00e9n tienen el poder de decisi\u00f3n en lo que respecta a la asignaci\u00f3n de un presupuesto de formaci\u00f3n para su equipo de spa, decidir sobre los productos para una nueva promoci\u00f3n o animar a otros departamentos a ayudarle en la promoci\u00f3n de su spa. Si sabe qu\u00e9 tipo de apoyo necesita, estar\u00e1 mejor capacitado\/a para ofrecerle el apoyo que necesita.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote>\n<p class=\"norson\" style=\"text-align: left;\"><em>Sin el apoyo del director general de su hotel, se encontrar\u00e1 con dificultades para aumentar su tasa de captura de hu\u00e9spedes del hotel, no importa cu\u00e1nto se esfuerce o cu\u00e1ntas iniciativas tome.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>Reaccionando r\u00e1pidamente a las cambiantes demandas del mercado, siendo flexible cuando trabaja con el equipo de marketing y ventas, y creando buenas relaciones de trabajo con el director general y los jefes de departamento, observar\u00e1 un aumento alentador en su tasa de captura de hu\u00e9spedes.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p class=\"norson\" style=\"text-align: left;\">\u00bfLe est\u00e1 siendo dif\u00edcil alcanzar la tasa \u00f3ptima de captura de hu\u00e9spedes del hotel? Reserve su consulta gratuita de 30 minutos con Sonal Uberoi.<\/p>\n<p>[button link=&#8221;https:\/\/sonaluberoi.typeform.com\/to\/aUG8bO&#8221; color=&#8221;blue&#8221; class=&#8221;h3&#8243;]Quiero suscribirme para mi consulta gratuita[\/button]<br \/>\n<!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>Hotel businesses change constantly and what works for one week or one season might not for the next. El negocio de los hoteles cambia constantemente y lo que funciona una semana o una temporada podr\u00eda no funcionar para la siguiente.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,10],"tags":[210,489,507,490,568],"class_list":["post-2724","post","type-post","status-publish","format-standard","hentry","category-spa-management-2","category-spa-revenue-management-2","tag-hotel-spas","tag-icrs","tag-key-performance-indicators","tag-kpis","tag-spa-kpis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase your hotel guest capture rate in five simple steps &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase your hotel guest capture rate in five simple steps &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"Hotel businesses change constantly and what works for one week or one season might not for the next. El negocio de los hoteles cambia constantemente y lo que funciona una semana o una temporada podr\u00eda no funcionar para la siguiente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spa-balance.com\/es\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Spa Balance\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-30T10:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg\" \/>\n<meta name=\"author\" content=\"Sonal Uberoi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonal Uberoi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/\"},\"author\":{\"name\":\"Sonal Uberoi\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/person\\\/8e140ef4f1a16322c5ef0d258647f8b3\"},\"headline\":\"How to increase your hotel guest capture rate in five simple steps\",\"datePublished\":\"2014-10-30T10:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/\"},\"wordCount\":1634,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Abadia-Spa.jpg\",\"keywords\":[\"hotel spas\",\"ICRs\",\"key performance indicators\",\"KPIs\",\"spa kpis\"],\"articleSection\":[\"Spa Management\",\"Spa Revenue Optimisation\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/\",\"name\":\"How to increase your hotel guest capture rate in five simple steps &#8212; Spa Balance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Abadia-Spa.jpg\",\"datePublished\":\"2014-10-30T10:00:41+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/2014\\\/10\\\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Abadia-Spa.jpg\",\"contentUrl\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Abadia-Spa.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#website\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/\",\"name\":\"Spa Balance\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spa-balance.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\",\"name\":\"Spa Balance Consulting\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"width\":209,\"height\":75,\"caption\":\"Spa Balance Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/person\\\/8e140ef4f1a16322c5ef0d258647f8b3\",\"name\":\"Sonal Uberoi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/902B1583-cropped.jpg?fit=96%2C96&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/902B1583-cropped.jpg?fit=96%2C96&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/902B1583-cropped.jpg?fit=96%2C96&ssl=1\",\"caption\":\"Sonal Uberoi\"},\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/es\\\/author\\\/sonal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to increase your hotel guest capture rate in five simple steps &#8212; Spa Balance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spa-balance.com\/es\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/","og_locale":"es_ES","og_type":"article","og_title":"How to increase your hotel guest capture rate in five simple steps &#8212; Spa Balance","og_description":"Hotel businesses change constantly and what works for one week or one season might not for the next. El negocio de los hoteles cambia constantemente y lo que funciona una semana o una temporada podr\u00eda no funcionar para la siguiente.","og_url":"https:\/\/www.spa-balance.com\/es\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/","og_site_name":"Spa Balance","article_published_time":"2014-10-30T10:00:41+00:00","og_image":[{"url":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg","type":"","width":"","height":""}],"author":"Sonal Uberoi","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Sonal Uberoi","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/#article","isPartOf":{"@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/"},"author":{"name":"Sonal Uberoi","@id":"https:\/\/www.spa-balance.com\/#\/schema\/person\/8e140ef4f1a16322c5ef0d258647f8b3"},"headline":"How to increase your hotel guest capture rate in five simple steps","datePublished":"2014-10-30T10:00:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/"},"wordCount":1634,"commentCount":0,"publisher":{"@id":"https:\/\/www.spa-balance.com\/#organization"},"image":{"@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg","keywords":["hotel spas","ICRs","key performance indicators","KPIs","spa kpis"],"articleSection":["Spa Management","Spa Revenue Optimisation"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/","url":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/","name":"How to increase your hotel guest capture rate in five simple steps &#8212; Spa Balance","isPartOf":{"@id":"https:\/\/www.spa-balance.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/#primaryimage"},"image":{"@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg","datePublished":"2014-10-30T10:00:41+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.spa-balance.com\/2014\/10\/how-to-increase-your-hotel-guest-capture-rate-in-five-simple-steps\/#primaryimage","url":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg","contentUrl":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2014\/10\/Abadia-Spa.jpg"},{"@type":"WebSite","@id":"https:\/\/www.spa-balance.com\/#website","url":"https:\/\/www.spa-balance.com\/","name":"Spa Balance","description":"","publisher":{"@id":"https:\/\/www.spa-balance.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spa-balance.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.spa-balance.com\/#organization","name":"Spa Balance Consulting","url":"https:\/\/www.spa-balance.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.spa-balance.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/logo.png","contentUrl":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/logo.png","width":209,"height":75,"caption":"Spa Balance Consulting"},"image":{"@id":"https:\/\/www.spa-balance.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.spa-balance.com\/#\/schema\/person\/8e140ef4f1a16322c5ef0d258647f8b3","name":"Sonal Uberoi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/902B1583-cropped.jpg?fit=96%2C96&ssl=1","url":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/902B1583-cropped.jpg?fit=96%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/902B1583-cropped.jpg?fit=96%2C96&ssl=1","caption":"Sonal Uberoi"},"url":"https:\/\/www.spa-balance.com\/es\/author\/sonal\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/posts\/2724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/comments?post=2724"}],"version-history":[{"count":0,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/posts\/2724\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/media?parent=2724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/categories?post=2724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/tags?post=2724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}