{"id":5630,"date":"2021-03-28T11:42:00","date_gmt":"2021-03-28T09:42:00","guid":{"rendered":"https:\/\/www.spa-balance.com\/?post_type=project&#038;p=5630"},"modified":"2021-03-28T13:13:16","modified_gmt":"2021-03-28T11:13:16","slug":"melia-hotels-international","status":"publish","type":"project","link":"https:\/\/www.spa-balance.com\/es\/project\/melia-hotels-international\/","title":{"rendered":"Meli\u00e1 Hotels International (Global)"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Project Skill: Concept Design<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">The challenge:<\/h5>\n\n\n\n<p>In this second phase, Spanish hotel chain Meli\u00e1 Hotels International was looking to tap into the growing wellness traveller. The chain already had a successful Yhi Spa brand for the spas within its portfolio, and in some regions, they were reporting up to 80% average spa occupancy. However, they faced the following challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Inconsistency in terms of offering, brand standards and spa performance<\/li><li>Disconnect between spa brand and some of the hotel brands as the the same spa brand across multiple hotel brands (a cookie-cutter approach to spas)<\/li><li>Outdated brand guidelines<\/li><li>Lack of support to local teams<\/li><li>Gaining stakeholder buy-in<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">The approach:<\/h5>\n\n\n\n<p>As the hotel chain had over 5 hotel brands \u2013 lifestyle, midscale, all-inclusive and luxury \u2013 with hotels worldside, we opted for a phased approach, tackling the brand that already had a captive audience that was buying: the Paradisus all-inclusive luxury brand. We systematically worked through the hotel brands, either fine-tuning the spa brand or creating a new wellness brand.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The outcome:<\/h5>\n\n\n\n<p>By starting with the hotel brand that was enjoying success with their spa and wellness operations, we were able to gain swift stakeholder buyin through minimal investment and noticeable results. For the lifestyle brands, we opted for wellness offerings with low capital outlay but higher community engagement through forging strategic partnerships.<\/p>","protected":false},"featured_media":4147,"template":"","portfolio_tags":[],"class_list":["post-5630","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meli\u00e1 Hotels International (Global) &#8212; Spa Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spa-balance.com\/es\/project\/melia-hotels-international\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meli\u00e1 Hotels International (Global) &#8212; Spa Balance\" \/>\n<meta property=\"og:description\" content=\"Project Skill: Concept Design The challenge: In this second phase, Spanish hotel chain Meli\u00e1 Hotels International was looking to tap into the growing wellness traveller. The chain already had a successful Yhi Spa brand for the spas within its portfolio, and in some regions, they were reporting up to 80% average spa occupancy. However, they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spa-balance.com\/es\/project\/melia-hotels-international\/\" \/>\n<meta property=\"og:site_name\" content=\"Spa Balance\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-28T11:13:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/Logo-Melia-International-Hotels-square.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/project\\\/melia-hotels-international\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/project\\\/melia-hotels-international\\\/\",\"name\":\"Meli\u00e1 Hotels International (Global) &#8212; Spa Balance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/project\\\/melia-hotels-international\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/project\\\/melia-hotels-international\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Logo-Melia-International-Hotels-square.png?fit=300%2C300&ssl=1\",\"datePublished\":\"2021-03-28T09:42:00+00:00\",\"dateModified\":\"2021-03-28T11:13:16+00:00\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.spa-balance.com\\\/project\\\/melia-hotels-international\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/project\\\/melia-hotels-international\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Logo-Melia-International-Hotels-square.png?fit=300%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Logo-Melia-International-Hotels-square.png?fit=300%2C300&ssl=1\",\"width\":300,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#website\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/\",\"name\":\"Spa Balance\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.spa-balance.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#organization\",\"name\":\"Spa Balance Consulting\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.spa-balance.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/logo.png\",\"width\":209,\"height\":75,\"caption\":\"Spa Balance Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/www.spa-balance.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meli\u00e1 Hotels International (Global) &#8212; Spa Balance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.spa-balance.com\/es\/project\/melia-hotels-international\/","og_locale":"es_ES","og_type":"article","og_title":"Meli\u00e1 Hotels International (Global) &#8212; Spa Balance","og_description":"Project Skill: Concept Design The challenge: In this second phase, Spanish hotel chain Meli\u00e1 Hotels International was looking to tap into the growing wellness traveller. The chain already had a successful Yhi Spa brand for the spas within its portfolio, and in some regions, they were reporting up to 80% average spa occupancy. However, they [&hellip;]","og_url":"https:\/\/www.spa-balance.com\/es\/project\/melia-hotels-international\/","og_site_name":"Spa Balance","article_modified_time":"2021-03-28T11:13:16+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/Logo-Melia-International-Hotels-square.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.spa-balance.com\/project\/melia-hotels-international\/","url":"https:\/\/www.spa-balance.com\/project\/melia-hotels-international\/","name":"Meli\u00e1 Hotels International (Global) &#8212; Spa Balance","isPartOf":{"@id":"https:\/\/www.spa-balance.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.spa-balance.com\/project\/melia-hotels-international\/#primaryimage"},"image":{"@id":"https:\/\/www.spa-balance.com\/project\/melia-hotels-international\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/Logo-Melia-International-Hotels-square.png?fit=300%2C300&ssl=1","datePublished":"2021-03-28T09:42:00+00:00","dateModified":"2021-03-28T11:13:16+00:00","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.spa-balance.com\/project\/melia-hotels-international\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.spa-balance.com\/project\/melia-hotels-international\/#primaryimage","url":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/Logo-Melia-International-Hotels-square.png?fit=300%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/Logo-Melia-International-Hotels-square.png?fit=300%2C300&ssl=1","width":300,"height":300},{"@type":"WebSite","@id":"https:\/\/www.spa-balance.com\/#website","url":"https:\/\/www.spa-balance.com\/","name":"Spa Balance","description":"","publisher":{"@id":"https:\/\/www.spa-balance.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.spa-balance.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.spa-balance.com\/#organization","name":"Spa Balance Consulting","url":"https:\/\/www.spa-balance.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.spa-balance.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/logo.png","contentUrl":"https:\/\/www.spa-balance.com\/wp-content\/uploads\/2021\/03\/logo.png","width":209,"height":75,"caption":"Spa Balance Consulting"},"image":{"@id":"https:\/\/www.spa-balance.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/project\/5630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/media\/4147"}],"wp:attachment":[{"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/media?parent=5630"}],"wp:term":[{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.spa-balance.com\/es\/wp-json\/wp\/v2\/portfolio_tags?post=5630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}