134. Why Pain Pays Bills And Aspiration Builds The Business

Most wellness leaders build their offers around fixing pain:  

👉🏽 stress, burnout, imbalance. 

But the consultants who create real impact and longevity build around aspiration:  

👉🏽 who their clients want to become, not just what they want to fix. 

This idea came up during a live training with students inside The Wellness Consultant Blueprint. 

We were discussing how to create a signature offer that led to a powerful realisation: 

👉🏽 There are two ways to build a business. 

You can build around pain 

↳ solving problems that bring quick results but little loyalty. 

Or you can build around aspiration 

↳ helping clients evolve into the next version of themselves. 

I’ve done both. 

For years, I built my business around clients’ pain: hotels that didn’t know how to build wellness, spas that weren’t profitable, teams that were disengaged. 

It paid the bills, but it didn’t build the kind of business I wanted. 

The turning point came when I started focusing on aspiration instead: helping my clients create legacy-level impact. 

That’s when everything changed. 

In today’s episode, here are the 3 things we’ll uncover: 

1.- Pain sells once. 

It creates urgency. Clients pay to stop the bleeding, and then they leave. 

2.- Aspiration builds trust. 

When you help clients step into who they want to become, your work compounds in value and loyalty. 

3. Transformation happens at the base of the Value Iceberg. 

The tip is where pain lives: quick wins, tools, trends. 

The base is where aspiration lives: identity, purpose, and long-term success. 

By the end of the episode, you’ll understand why solving pain might bring short-term revenue, but building around aspiration creates long-term loyalty, sustainability, and legacy, both for your clients and your business. 

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→  Join the waitlist here.



2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→  Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert 
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific 
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas 
✅ Interviewed over 150+ hoteliers worldwide