Healthcare Innovation – The Face of the Crisis
In different occasions, we have discussed the current crisis of national healthcare systems around the world. While talking about this, we have also argued in favour of a new approach towards health based on prevention and innovation. In the following four posts, we are going to bring these issues together by talking about […]
Digital Marketing Tips for the Spa Industry
With the arrival of the Internet, the world of business has changed dramatically. This change has been dictated mostly by the birth of a virtual consumer who has created a new world of interactions responsible for redefining the way people buy products and services today. This week, we will discuss the crucial role […]
The Importance of a Pricing Strategy
This week, we are talking about pricing. Because of the significant weight that pricing has in the overall performance of a company, we believe this is an important issue the spa industry needs to get better at. In order to discuss this, we would like to share two interesting articles on pricing published […]
How to Position your Business and Sell More
In a recent post, we discussed the overall importance of innovation and imagination in the spa industry. This week, we are further exploring this topic by discussing a couple of articles published by Mark Pollard, a professional strategist and VP of the Brooklyn based agency Brand Strategy, on this subject. From the negative effects […]
Hotel Spas in the Current Economic Downturn
The financial crisis that hit the world in 2008 has affected all industries across the globe. The spa industry has also suffered the negative effects due to this global downturn. This week, we are offering a general outlook of the way hotel spas have been affected by this crisis and the emerging signs of […]
Spas and Medical Insurance Companies
We have extensively argued about the imminent need to reform the general health care model, not only national health care systems but also all the sectors that play – or can and should- play an important role in this process. By exploring the business opportunities the spa and wellness industries can develop with an […]
The Pharmaceutical Industry: A Business Opportunity for Spas?
In previous posts, we have written about the current strain of national healthcare systems around the world, and the development of a synergy between spas and hospitals. This time, we are focusing on a new synergy that our industry can forge with another important player of the health field: The pharmaceutical industry. This post […]
Spas and Floor Design: The Importance of a Coherent Spatial Distribution
In some of our recent posts, we have written about different elements dealing with the operational aspects that surround spas. From revenue management to treatment menu engineering, our posts have explored the importance of developing an efficient business model and strategy for your spa. This time, we would like to discuss another crucial aspect surrounding […]
Innovation & Imagination in the Spa Industry: Time to Join the Conversation!
Innovation and imagination are subjects that are in the forefront of most industries today, and the spa industry is no exception. In times of crisis, where we see the emergence of the new order, it is even more important to be innovative and imaginative. The spa industry can undoubtedly benefit from this by looking at […]
Spas and Treatment Menu Engineering
Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on spabusiness.com. The following post introduces the development, basic principles […]