Introducing
The Wellness Asset Academy
Master the science of successful wellness across every hotel property.
What is the Wellness Asset Academy?
This is the only programme that gives you a proven framework and practical tools to:
- craft and perfect the right wellness concept
- stand out as an influential specialist leader
- secure your genuine seat at any hotel's big table.
Go from feeling undervalued to becoming a highly paid and respected wellness leader in only 10 weeks.
The Wellness Asset Academy is perfect for you if…
1. You 100% believe in wellness and want to make it wildly successful
→ so that you can do what you love and transform the wellbeing of your guests.
2. You want to be a highly respected specialist leader
→ so that you can enjoy higher pay and true freedom….without working 24/7.
3. You want to be a leader in wellness in hospitality and join the top 1%
→ so that you can have a greater impact and leave the industry better than you found it.
You’re a:
- Wellness leader who’s reached a glass ceiling but you know that creating the right wellness concept is your ticket to helping more people, creating time freedom, and having a greater impact.
- Courageous manager who has worked your way up the ranks of therapist, attendant, or receptionist and you’re tired of being dashed out with more responsibility but not being shown how to manage a complex business.
- Seasoned spa/wellness director who’s come to a crossroads in their career and as a budding entrepreneur you want to go solo and build the right concepts for clients.
- Passionate, purpose-driven wellness practitioner or coach who desires to collaborate with hotels but has seen unsatisfying results. You want to show the power of your healing therapies and create impactful wellness experiences.
If you answered YES to one or more points above…
You’re in the right place!
The Wellness Asset Academy will give you the tools, expertise, and support to create and implement your profitable wellness asset with success.
By the end of this programme you will…
01. Nail your “Wellness Asset”.
Create the right concept tailored to your property so that you’re betting on the ‘right horse’ from the get-go.
02. Understand your guests’ needs
Address their concerns so you’re not only selling treatments, services, and products but also solving their wellbeing problems.
03. Create your special wellness approach
Set yourself apart from the hotel next door, not only in facilities or treatments but in your own unique way.
04. Pull together your dream team
Get ordinary talent capable and willing to do extraordinary work…without hiring people you can’t afford.
05. Iron out the creases in your wellness concept
Guarantee its success and prevent the need for hasty and costly fixes down the road.
06. Craft memorable wellness experiences
…that your guests love and happily share with their networks – saving you thousands of $$$ in marketing spend.
Wellness como herramienta para destacar entre la multitud
“Creating a strong wellness concept takes time and preparation and you have to be patient. It’s like losing weight, if you lose it too quickly, it will come back on. But if you do it slowly and properly, you will consolidate your body and your metabolism will change. The ESSENCE methodology does just that.”
Fernando Gibaja, General Manager - SINGAPORE
Wellness as a tool to create success stories
“I love that Sonal’s ESSENCE methodology emphasises the hotel’s mission to give holistic wellness to its guests and shows them how to. Without wellness at the centre of the hotel’s identity and culture, there can be no comprehensive hospitality.”
Hospitality consultant, Ana Beatriz - Portugal
Meet your wellness business coach
Ever wish you had a guide who has been in your shoes? Well, that’s me.
I’ve seen wellness excel, but I’ve also faced failure head-on. I know what works. And I know what doesn’t.
My name is Sonal Uberoi and I’m the founder of Spa Balance – a Madrid-based boutique consultancy specialising in creating profitable wellness concepts for hotels that make wellbeing their top priority.
I’ve managed 40+ wellness projects in 20+ countries around the world – working with top brands such as Four Seasons Hotels & Resorts, Accor, and Six Senses Resorts & Spas.
I’m also the author of the #1 Best-seller, The Wellness Asset.
I’m here to set you up for success and turn your offering into a wellness asset winning concept.
What’s inside the Wellness Asset Academy?
Explore the 4 types of offerings, choose the perfect fit for your property, and learn how to present your most profitable wellness concept to your stakeholders.
What you’ll achieve in module 1:
- Narrow down your brainstormed concepts to find the perfect fit for your hotel’s business strategy so you can focus on what works.
- Stress-test your concept so it not only looks good on paper but is also feasible and guarantees success (we’ll get into numbers, I have your back).
- Craft your ‘Asset’ and make sure it stands out as a valuable asset so you can impress stakeholders, attract guests, and set your hotel apart.
The spotlight shifts to your guest’s experience and how to address their wellbeing problems – the core reason they seek your services.
What you’ll achieve in Module 2:
- Understand your ideal guest and identify their wellness challenges so you can tailor your offerings to meet their precise needs.
- Walk virtually through every step of their stay – from pre-arrival to post-departure – making sure no detail is overlooked.
- Write the winning plan that empowers your team to skillfully address your ideal guest’s pain points so you can deliver remarkable wellness experiences.
Make your wellness concept a reality and a distinctive building block of the hotel business.
What you’ll achieve in Module 3:
- Identify your uniqueness so you can confidently pinpoint what makes your approach special and make it unreplicable.
- Navigate blind spots to ensure a smooth implementation so you can work around the challenges unique to your property.
- Document processes to ensure efficiency, effectiveness, and long-term sustainability so your operations work like a well-oiled operational machine.
Learn how to find, hire, and retain a capable team that aligns with your wellness vision WITHOUT breaking the bank.
What you’ll achieve in module 4:
- Craft your organisational chart making your team structure more efficient so you get clear on what positions you can sustain.
- Define your roles and create visual representations, making responsibilities and expectations clear so you can ensure a smooth team operation.
- Foster a ‘well’ environment and create a workplace that supports the well-being of your team so you can cultivate a thriving work environment.
Discover how to keep your operations on the right path toward your big-picture goals – preventing expensive mistakes when daily operations throw you off track.
What you’ll achieve in Module 5:
- Stimulate team engagement and foster an intentional learning environment so you can boost overall team knowledge.
- Embrace intentional practice and align your team with your true purpose so you can stay focused on your goals.
- Fine-tune your concept with a powerful strategy so you can improve its effectiveness and impact.
Set your team up for success so they can consistently deliver remarkable experiences to your guests by foolproofing your day-to-day operations.
What you’ll achieve in Module 6:
- Spot common mistakes and everyday service glitches so you can address them effectively.
- Create your master and individual checklists so you can improve your processes thanks to a steady system.
- Put checks in your operations so you can ensure consistent and top-notch service delivery.
Make your hotel wellness offering stand out from the competition and build a loyal customer base that leaves happy reviews – saving you $$$ in marketing spend.
What you’ll achieve in Module 7:
- Find your ‘s’ number and discover your hotel’s unique factor so you understand what makes it share-worthy.
- Exceed expectations and go beyond the ordinary to give your clients an extraordinary experience so you can create lasting impressions.
- Create shareable moments and make it incredibly easy for your guests to share those special moments so you can boost your wellness impact.
Inside The Wellness Asset Academy you get…
7-Step ESSENCE framework
Get the proven guidelines for wellness success in properties you manage so you can secure that genuine seat at the hotel’s big table.
The Wellness Asset Formula
Understand the different types of wellness offerings so you don’t fall into the trap of betting on the ‘wrong horse’ ever again.
Next Level Implementation Plan
Implement your wellness concept without having to hire staff that your profit and loss can’t afford.
Exponential Growth Framework
Create a loyal and committed client base that leaves happy reviews saving you thousands of $$$ in marketing spend.
5 bonuses that will make your journey a smooth breeze…
Bonus 1
Reliable ‘Snapshot’ of Your Business or Idea
Get a reliable “snapshot” of where your business or idea’s blindspots and superpowers lie so you know what you need to focus on during the course.
Value 1497€
Bonus 2
9 Weeks of Live Q&A Sessions with Sonal
Get your important questions answered so you can move forward with clarity and confidence. Never get stuck or left behind.
Value 1347€
Bonus 3
Wellness Business Essentials Toolkit
Receive 22 templates so don’t need to reinvent the wheel and can focus on what is important – the content.
Value 497€
Bonus 4
[Live Training]: Master Your Numbers: Crafting Your Budget with Ease
Numbers don’t come easy to you? Don’t worry, I’ve got your back with this live training. Say goodbye to wrestling with complicated Excel sheets.
Value 497€
Bonus 5
SOP Mastery Guide
The ultimate operational excellence handbook so you aren’t wasting your time writing your SOPs from scratch.
Value 997€
Wellness as a tool to carve out your own niche
“A lot of the new offerings from hotels will be vanilla concepts that don’t cater to what the clients really want. Sonal’s ESSENCE methodology has it right – if you’ve got the core values right, your wellness asset will transform and future proof your hotel.”
Abedin Sham, owner & operator - India
Wellness as a tool for boosting footfall
“We are entering times where hotels will fight over the same clients. The ESSENCE framework is the most viable alternative to help hoteliers adapt and pivot… without breaking budget. If done right, this could be the best bet to futureproof the industry.”
Yagna Prathap, investment fund - UAE
Ready to discover your true power as a wellness leader?
Join the Wellness Asset Academy today.
This all-in-one group programme will help you:
- make wellness a success and an important contributor to the hotel
- get your next promotion and more support from your GM
- transform into a highly paid and respected wellness leader
- enjoy true freedom – without working 24/7
You’re on your toes but you might be thinking…
“My GM doesn’t believe in wellness.”
I understand the concern. But the fact you were hired as a wellness director shows that your GM does value wellness, even if it might not be their area of expertise.
You’re not only part of the team; you lead the wellness initiative. Your role is crucial in connecting the broader visions of your GM to a profitable wellness offering that can significantly benefit the hotel. It’s not only about believing in wellness—it’s about demonstrating its value effectively.
My proven 7-step ESSENCE model is designed to guide you in creating a profitable wellness asset that will prove its worth to your GM and beyond.
“I learned about the wellness business on the job. I have no formal training.”
I hear you. This is the reality for nearly 95% of wellness leaders in hospitality. Most started at the spa reception or as therapists and worked their way up. They were reliable, caught the eye of their managers, and used the opportunities given to them.
But they weren’t trained to manage teams or run a complex business like wellness.
That’s exactly why I designed The Wellness Asset Academy. It’s for everyone eager to understand the wellness business inside out. I teach you how to create your wellness asset from scratch and I also provide you with all the templates you need, so there’s no stress about getting the business details right.
What counts is your passion and commitment to the field of wellness. That’s why my programme is tailored to not only fill in the gaps in your business knowledge but also to empower you to lead with confidence, regardless of your starting point.
“I’m not able to invest large sums to build grand facilities”
You might be worried you will have to convince your GM and owners to invest large sums in building grand facilities when cost-cutting measures are of prime importance.
I also used to think I needed beautiful facilities to make a hotel stand out. However, I learned you do not need a grand or costly wellness concept. Even the most simple concepts built on a tight budget can be successful and deliver huge profits. It’s all about creating the right concept for your hotel and implementing it properly.
“It’ll take too long for the owners to recoup their investment”
Wellness isn’t known for its swift return on investment. You’re probably worried it’ll take several years before your owners can recoup their investment. Well, you’re right. When done wrong, it takes a long time before you can see your return with wellness.
This was also Yagna Prathap’s experience. His company did not see any ROI on wellness facilities even after 5-7 years, particularly in luxury hotels. Then he introduced a smaller concept (=a minimal viable offering), tested it in the market and once it got results, his team invested in expanding the offering.
In the Wellness Asset Academy, I teach you how to start small, get proof of concept and invest in expanding. So you’ll only ask owners to invest when you’re confident you will be able to deliver quick wins.
Got any last questions?
No problem at all. The Wellness Asset Academy has been designed for busy leaders like you. While I encourage you to join the 9 live Q&As, you will have lifetime access to the course and Q&A sessions so you can work through them at your own time.
If you’re willing to go all in with this programme and see your wellness concept through the finish line, I recommend you carve about 5 hours a week.
Absolutely. Once you sign up, you gain lifetime access to the course. The portal provides immediate access to pre-work, and weekly content releases help you manage the material effectively, avoiding overwhelm and allowing you to concentrate on key components.
Don’t worry. The recordings of the sessions will be uploaded to the portal so you can access them at your convenience.
You will be sent a link to fill out the ESSENCE scorecard so we can start with your Deep Dive session. The idea behind the Deep Dive is to know where your business is at in the key seven stages so we can keep a closer eye on your weak areas during the course.
Ready to discover your true power as a wellness leader?
Join the Wellness Asset Academy today.
This all-in-one group programme will help you:
- make wellness a success and an important contributor to the hotel
- get your next promotion and more support from your GM
- transform into a highly paid and respected wellness leader
- enjoy true freedom – without working 24/7