Introducing
The Wellness Asset Academy
Transform Your Hotel's Wellness Department from Amenity to 30%+ Revenue Driver in 10 Weeks
Trusted by Leading Global Brands





Discover How Wellness Directors Are Driving 30%+ of Total Hotel Revenue
…Without Massive Budgets, Grand Facilities, or Burning Out
The harsh reality of hotel wellness today
The alarm rings at 6 AM, and your stomach instantly knots. Another day of proving your department’s value begins. As a hotel’s wellness leader earning <€60K, you know this reality all too well:
- Fighting constant battles with Finance for basic amenities.
- Running endless promotions to boost revenue.
- Begging therapists to cover extra shifts.
- Feeling exhausted and undervalued.


You're caught in an impossible cycle:
- Pressured to deliver results with minimal resources.
- Expected to meet unrealistic targets without adequate support.
- Fighting to get wellness taken seriously at your hotel.
Like many in our industry, you've tried everything the experts suggest:
- Changed product houses hoping for better results.
- Updated treatment menus seeking higher revenue.
- Implemented commission schemes to motivate staff.
- Ran promotion after promotion to boost sales.
- Hired experienced therapists at premium rates.
Yet despite all your efforts, you're still:
- Struggling to hit even 8% of total hotel revenue.
- Fighting for basic budgets and resources.
- Losing staff faster than you can hire.
- Working longer hours with less to show for it.
- Feeling undervalued and overwhelmed.
It’s not your fault. And you’re not alone.
The traditional approach to hotel wellness is broken. While everyone talks about wellness being the future, most hotels still treat it as just another amenity—something to check off a list rather than a strategic asset.
But what if there was a better way?


There’s a Better Way
Imagine:
- Being recognised as a key strategic leader in your hotel.
- Generating 30%+ of total hotel revenue from wellness.
- Having your GM actively seek your input on decisions.
- Leading an engaged, stable team that loves coming to work.
- Enjoying work-life balance without sacrificing results or pay.
These outcomes are already being achieved by wellness leaders who have transformed their approach through the ESSENCE framework inside The Wellness Asset Academy.
Real Transformations from Real Leaders
Sarah's Story
From Constant Struggle to Strategic Leader
BEFORE: Working 60+ hours/week, running endless promotions.
AFTER: 33% revenue increase in one year.
IMPACT: Now leads strategic initiatives, GM seeks her input first.
"For years I thought I just needed to work harder. The Wellness Asset Academy showed me I needed to work differently. Now my GM seeks my input on strategic decisions."
Amanda's Journey
From Sales Background to Wellness Innovation
BEFORE: No wellness experience, unsure how to create impact.
AFTER: Successfully implemented new wellness concept.
IMPACT: Secured budget for new facilities, promotion to Wellness Director.
"I finally understand how to create a wellness asset, not just manage a department. This has changed my entire career trajectory."
John's Evolution
From Operations to Leadership
BEFORE: Stuck in day-to-day operations, no strategic voice.
AFTER: Leading hotel-wide wellness initiatives.
IMPACT: 40% increase in budget allocation, new wellness facilities approved.
"I used to be trapped in operational firefighting. The ESSENCE framework helped me shift from managing problems to creating solutions. My GM now involves me in all major decisions."
Maria's Transformation
From Burnout to Balance
BEFORE: 3% revenue contribution, constant budget battles.
AFTER: Team turnover reduced by 50%, guest satisfaction at 95%.
IMPACT: Leads with confidence, true work-life balance.
"The Wellness Asset Academy gave me what 15 years in the industry couldn't - a clear framework for success."
Introducing The Wellness Asset Academy
The only programme that gives you a proven framework and practical tools to:
- Create profitable wellness assets that generate 30%+ of hotel revenue.
- Gain genuine influence in hotel strategic decisions.
- Lead with confidence and authority.
- Build engaged, high-performing teams.
All without:
- Requiring massive budgets.
- Needing fancy facilities.
- Working around the clock.
- Depending on talent you can’t afford.


The Wellness Asset Academy is perfect for you if…
1. You 100% believe in wellness and want to make it wildly successful
→ so that you can do what you love and transform the wellbeing of your guests.
2. You want to be a highly respected specialist leader
→ so that you can enjoy higher pay, greater impact, and true freedom…without working 24/7.
3. You want to be a leader in wellness in hospitality and join the top 1%
→ so that you can have a greater impact, enjoy true freedom, and leave the industry better than you found it.
You’re a:
- Wellness leader who’s reached a glass ceiling but you know that creating the right wellness concept is your ticket to helping more people, creating time freedom, and having a greater impact.
- Courageous manager who has worked your way up the ranks of therapist, attendant, or receptionist and you’re tired of being dashed out with more responsibility but not being shown how to manage a complex business.
- Seasoned spa/wellness director who’s come to a crossroads in their career and as a budding entrepreneur you want to go solo and build the right concepts for clients.
- Passionate, purpose-driven wellness practitioner or coach who desires to collaborate with hotels but has seen unsatisfying results. You want to show the power of your healing therapies and create impactful wellness experiences.
If you answered YES to one or more points above…
You’re in the right place.
The Wellness Asset Academy will give you the tools, expertise, and support to create and implement your profitable wellness asset with success.
By the end of this programme you will…
01. Nail your “Wellness Asset”.
Create the right concept tailored to your property so that you’re betting on the ‘right horse’ from the get-go.
02. Understand your guests’ needs
Address their concerns so you’re not only selling treatments, services, and products but also solving their wellbeing problems.
03. Create your special wellness approach
Set yourself apart from the hotel next door, not only in facilities or treatments but in your own unique way.
04. Pull together your dream team
Get ordinary talent capable and willing to do extraordinary work…without hiring people you can’t afford.
05. Iron out the creases in your wellness concept
Guarantee its success and prevent the need for hasty and costly fixes down the road.
06. Craft memorable wellness experiences
…that your guests love and happily share with their networks – saving you thousands of $$$ in marketing spend.
Join the Top 1% of Wellness Leaders Who Drive Hotel Strategy
The difference between the top 1% of wellness leaders and the rest isn’t just skill or experience. It’s having the right framework and ongoing support to consistently create profitable wellness assets.
The Wellness Asset Academy isn’t a typical course that ends after a few weeks. It’s your permanent pathway to strategic leadership:
- Transform from cost centre to revenue driver (30%+ of hotel revenue).
- Move from ignored specialist to respected strategist.
- Shift from constant firefighting to confident leadership.


Plus, your journey continues long after your initial transformation:
- Return for every future programme round.
- Join ongoing live coaching sessions.
- Refine your concept as your property evolves.
- Stay ahead of industry trends.
- Build on each success.
The top 1% of wellness leaders say this:
Wellness as a tool to create success stories
“I love that Sonal’s ESSENCE methodology emphasises the hotel’s mission to give holistic wellness to its guests and shows them how to. Without wellness at the centre of the hotel’s identity and culture, there can be no comprehensive hospitality.”

Hospitality consultant, Ana Beatriz - Portugal
Wellness as a tool to stand out from the crowd
“Creating a strong wellness concept takes time and preparation and you have to be patient. It’s like losing weight, if you lose it too quickly, it will come back on. But if you do it slowly and properly, you will consolidate your body and your metabolism will change. The ESSENCE methodology does just that. It helps GMs to make thorough preparations, create something genuinely unique, get the right people on board, and attract the right audience to truly differentiate your hotel from the rest by using wellness.”

Fernando Gibaja, General Manager - SINGAPORE
Meet your wellness business coach
Ever wish you had a guide who has been in your shoes? Well, that’s me.
I’ve seen wellness excel, but I’ve also faced failure head-on. I know what works. And I know what doesn’t.
My name is Sonal Uberoi and I’m the founder of Spa Balance – a Madrid-based boutique consultancy specialising in creating profitable wellness concepts for hotels that make wellbeing their top priority.
I’ve managed 40+ wellness projects in 20+ countries around the world – working with top brands such as Four Seasons Hotels & Resorts, Accor, and Six Senses Resorts & Spas.
I’m also the author of the #1 Best-seller, The Wellness Asset.
I’m here to set you up for success and turn your offering into a wellness asset winning concept.
Inside The Wellness Asset Academy: Your Complete Path to Success
The Core Programme (Value €4,997)
Design profitable wellness concepts that generate 30%+ of hotel revenue:
→ Create the right concept for your property.
→ Stress-test your concept before investing time and resources.
→ Learn how to present your vision to stakeholders effectively.
Create experiences that solve real guest wellbeing problems:
→ Understand your ideal guest’s true needs.
→ Map the complete guest journey from pre-arrival to post-departure.
→ Create experiences that solve real wellbeing problems.
Develop your unique approach to wellness:
→ Develop your unique approach to wellness.
→ Create processes that don’t depend on star performers.
→ Build systems that work without constant supervision.
Build your dream team within budget:
→ Build high-performing teams within budget.
→ Create clear roles and responsibilities.
→ Foster a workplace culture that attracts and retains talent.
Keep your wellness concept on track for success:
→ Stay focused on your big-picture goals.
→ Make strategic improvements, not reactive changes.
→ Turn feedback into focused growth.
Deliver excellence every single time:
→ Prevent service issues before they happen.
→ Create foolproof operational systems.
→ Deliver excellence consistently.
Build genuine guest loyalty that drives growth:
→ Create memorable moments worth sharing.
→ Generate authentic recommendations.
→ Build a committed customer base.
Exclusive bonuses to fast-track your success
Bonus 1
Deep Dive Strategy Session with Sonal Uberoi
Tailored advice to create a customised roadmap for your wellness offering’s success so you know what you need to focus on during the course.
Value 1497€
Bonus 2
9 Weeks of Live Q&A Sessions with Sonal
Get your important questions answered so you can move forward with clarity and confidence. Never get stuck or left behind.
Value 1347€
Bonus 3
Wellness Business Essentials Toolkit
Complete set of 22 ready-to-use templates so you don’t need to reinvent the wheel and can focus on what is important – the content.
Value 497€
Bonus 4
[Live Training]: Master Your Numbers: Crafting Your Budget with Ease
Numbers don’t come easy to you? Don’t worry, I’ve got your back with this live training. Say goodbye to wrestling with complicated Excel sheets.
Value 497€
Bonus 5
SOP Mastery Guide
The ultimate operational excellence handbook so you aren’t wasting your time writing your SOPs from scratch.
Value 997€
Bonus 6
The ONE Thing Hack
Weekly focus on the vital 20% tasks that deliver 80% of your results so you make measurable progress from day one.
Value 497€
The Complete ESSENCE Experience:
→ Core Programme Value: €4,997
→ Bonus Package Value: €5,332
→ Total Value: €10,329
Plus: Lifetime Access to Future Updates
- Join every future round of the programme.
- Access all new content and updates.
- Participate in future live Q&A sessions.
- Refine your concept as your property evolves.


Your Success Journey Never Expires
Think of the Wellness Asset Academy as your permanent ‘success insurance.’
- New challenge? Join another round.
- Different property? Apply the framework again.
- Industry shift? Get updated strategies.
- Need refinement? Jump into live Q&As.
You’re not just joining a programme – you’re securing your place in the top 1% of wellness leaders for life.
Your Complete Success Package Includes:
Inside The Wellness Asset Academy you get....
The Core Programme (value 4,997€):
- Complete 7-module ESSENCE framework.
- Weekly implementation guides.
- Templates and frameworks.
- Lifetime access to materials and future updates.
Plus the six exclusive bonuses to fast track your success:
- Bonus 1 - Deep Dive Strategy Session with Sonal Uberoi
- Bonus 2 - 9 Weeks of Live Q&A Sessions with Sonal
- Bonus 3 - Wellness Business Essentials Toolkit
- Bonus 4 - [Live Training]: Master Your Numbers: Crafting Your Budget with Ease
- Bonus 5 - SOP Mastery Guide
- Bonus 6 - The ONE Thing Hack
Wellness as a tool to carve out your own niche
“A lot of the new offerings from hotels will be vanilla concepts that don’t cater to what the clients really want. Sonal’s ESSENCE methodology has it right – if you’ve got the core values right, your wellness asset will transform and future proof your hotel.”

Family-owned and run hotel chain, Abedin Sham - India
Wellness as a tool for boosting footfall
“We are entering into a very precarious time in our industry where hotels will fight over the same clients as the demand is limited. The ESSENCE methodology created by Sonal is perhaps the most viable alternative that can help hoteliers adapt and pivot into new territory without breaking budget. If it is done right, this could be the best bet to future-proof the industry.”

Owning company, Yagna Prathap - UAE
Ready to transform your wellness department and become the top 1% leader?
Join the Wellness Asset Academy today and:
- Create a profitable wellness asset.
- Generate 30%+ of hotel revenue.
- Gain strategic influence.
- Lead with confidence.
- Achieve work-life balance.
You’re on your toes but you might be thinking…
“My GM doesn’t believe in wellness.”
I understand the concern. But the fact you were hired as a wellness director shows that your GM does value wellness, even if it might not be their area of expertise.
You’re not only part of the team; you lead the wellness initiative. Your role is crucial in connecting the broader visions of your GM to a profitable wellness offering that can significantly benefit the hotel. It’s not only about believing in wellness—it’s about demonstrating its value effectively.
My proven 7-step ESSENCE model is designed to guide you in creating a profitable wellness asset that will prove its worth to your GM and beyond.
“I learned about the wellness business on the job. I have no formal training.”
I hear you. This is the reality for nearly 95% of wellness leaders in hospitality. Most started at the spa reception or as therapists and worked their way up. They were reliable, caught the eye of their managers, and used the opportunities given to them.
But they weren’t trained to manage teams or run a complex business like wellness.
That’s exactly why I designed The Wellness Asset Academy. It’s for everyone eager to understand the wellness business inside out. I teach you how to create your wellness asset from scratch and I also provide you with all the templates you need, so there’s no stress about getting the business details right.
What counts is your passion and commitment to the field of wellness. That’s why my programme is tailored to not only fill in the gaps in your business knowledge but also to empower you to lead with confidence, regardless of your starting point.
“I’m not able to invest large sums to build grand facilities”
You might be worried you will have to convince your GM and owners to invest large sums in building grand facilities when cost-cutting measures are of prime importance.
I also used to think I needed beautiful facilities to make a hotel stand out. However, I learned you do not need a grand or costly wellness concept. Even the most simple concepts built on a tight budget can be successful and deliver huge profits. It’s all about creating the right concept for your hotel and implementing it properly.
“It’ll take too long for the owners to recoup their investment”
Wellness isn’t known for its swift return on investment. You’re probably worried it’ll take several years before your owners can recoup their investment. Well, you’re right. When done wrong, it takes a long time before you can see your return with wellness.
This was also Yagna Prathap’s experience. His company did not see any ROI on wellness facilities even after 5-7 years, particularly in luxury hotels. Then he introduced a smaller concept (=a minimal viable offering), tested it in the market and once it got results, his team invested in expanding the offering.
In the Wellness Asset Academy, I teach you how to start small, get proof of concept and invest in expanding. So you’ll only ask owners to invest when you’re confident you will be able to deliver quick wins.
Got any last questions?
No problem at all. The Wellness Asset Academy has been designed for busy leaders like you. While I encourage you to join the 9 live Q&As, you will have lifetime access to the course and Q&A sessions so you can work through them at your own time.
If you’re willing to go all in with this programme and see your wellness concept through the finish line, I recommend you carve about 5 hours a week.
Absolutely. Once you sign up, you gain lifetime access to the course. The portal provides immediate access to pre-work, and weekly content releases help you manage the material effectively, avoiding overwhelm and allowing you to concentrate on key components.
Don’t worry. The recordings of the sessions will be uploaded to the portal so you can access them at your convenience.
You will be sent a link to fill out the ESSENCE scorecard so we can start with your Deep Dive session. The idea behind the Deep Dive is to know where your business is at in the key seven stages so we can keep a closer eye on your weak areas during the course.
Ready to transform your wellness department and become the top 1% leader?
Join the Wellness Asset Academy today and:
- Create a profitable wellness asset.
- Generate 30%+ of hotel revenue..
- Gain strategic influence.
- Lead with confidence.
- Achieve work-life balance.