Lessons from Greggs
How a 'marginal' product turned a traditional business around
How wellness can transform your business
Wellness has become the new luxury that today’s consumers are looking to all industries to provide as they pursue that state of wellbeing that allows for a fuller human experience. As a result, all industries are exploring ways in which they can smartly and successfully respond to this market shift, while still being true to their essence.
a case study by sonal uberoi
Here is how Greggs used wellness to successfully transform and futureproof its business:
Carefully observing and evaluating current market conditions.
Diligently planning and investing in a creative strategy.
Strategically implementing and rolling-out a winning campaign.
Engaging staff in the process and rewarding them for their hard work.
Gaining investor buy-in to explore untapped business opportunities.