Spa Management and the Building of Good Talent within your Team
In our previous post, we introduced the current challenges our industry is facing in terms of spa management. This week, we are sharing with you some of the actions we can implement in order to deal with these challenges. Just like our previous post, the following insights are based on the findings provided by […]
Spa Management and the Challenge of Finding the Right Professionals
Providing your spa with good management is a critical element that makes a difference between successful and failed businesses. Because of its crucial role, our first two posts of this month will be focusing on the challenges spa management poses to our industry and the options we have to overcome them. This week, we […]
Spas and Treatment Menu Engineering
Creating the right menu for your customers is an essential ingredient of the success surrounding any spa. Menu engineering is the art of implementing such a menu. This post takes into consideration some of the insights shared by Katie Barnes in a recent article published on spabusiness.com. The following post introduces the development, basic […]
10 Corrective Strategies for Spa Revenue Optimisation
During the last two decades the spa, beauty and wellness sectors have benefitted from an exponential growth which boosted the entrance of a great number of entrepreneurs from other sectors to these ones in order to seek opportunities for quick money and success. Unfortunately, many investments did not meet the expected goals as the […]
How to Effectively Tackle Staff Attrition
It is no secret that in this rapidly growing spa industry there is a shortage of spa professionals across the board, from spa attendants, spa receptionists, therapists to spa managers/ directors. We, as an industry, are then faced with the additional challenge of a high level of staff turnover. So how can we keep […]
How to Price Spa Packages
Creating a spa package that sells well is in itself a challenge for most spa operators, let alone finding an appropriate pricing policy for these packages. It is a fine science, and is not merely a question of finding your most poor selling treatments, putting them into a package and selling them at a huge […]
Pricing Strategies: The Right Price
Understanding how to create and implement a coherent spa pricing strategy is essential for maximising yield. There is no doubt that implementing a coherent pricing policy is one of the key factors for ensuring optimum revenues and higher profits. But what constitutes a ‘coherent pricing policy’? What are the important variables that need to […]
Integrated Wellness Concepts and Lifestyle Spas
In an article earlier this year, we discussed SpaFinder’s top spa trends for 2012. In that post, we also offered our own insights about additional trends that we feel have the potential to grow in 2012. One of them is the development of lifestyle spas. At Spa Balance, we feel there is an […]
How Important are Product Houses in a Spa Operation?
Considering the enormous amount of attention that hoteliers, spa owners, managers and directors pay to the brand of a product house, we as spa consultants are constantly faced with the challenge of measuring the effectiveness of a product brand. While the product brand you use is an integral part of the spa, the bottom […]
A New Business Model: A Client-Based Experience
The Forum HOTel&Spa recently celebrated its 5th Annual Conference, an event that brought together excellent speakers from all over the world, including Sonal Uberoi, Founding Director of Spa Balance Consulting. Attendees enjoyed many interesting presentations from various international experts, each one talking about this year’s conference theme: “Experience”. In this post, we would like […]