Top 5 Trends in the Spa and Wellness Industries in 2013
In our previous post, we reviewed some of the trends we saw unfold in 2012 within the spa and wellness industries. In particular, we discussed last year’s performance and the business potential that medical evidence, family packages and coaching will continue to offer in 2013. This week, we are focusing a bit more on […]
The 2012 Post-Mortem of the Spa Industry
Last month, we shared some insights about the trends that the spa industry consolidated in 2012. We would like to welcome 2013 by taking a look at the way our industry evolved last year. In particular, we would like to focus on the three trends that we saw unfold in 2012 and will continue […]
Top Readers’ Favourites in 2012
As the year comes to an end, we would like to unveil our most popular posts of 2012. It is interesting to note that our top four articles are closely related to the increasing cohesion of the synergies between the spa and wellness industries and the health field. We have also noted that the […]
Revisiting Top Health and Travel Trends in 2012
This month, we are featuring a series of posts where we will look at the most important trends surrounding the spa and wellness industries. In particular, we will discuss the trends that defined our industry in 2012 as well as those that are likely to shape the future of it in 2013. In the […]
5 Way Hotel Spas Can Seize External Guests
In our previous post, we introduced some of the sales activities that hotel spas can implement in order to improve their capture rate activities. This week, we are sharing additional ideas that can help these hotel spas to tap into the local market. The following five tips provide a guide on how to reach […]
Hotel Spas and the Implementation of Inhouse Guest Capture Rate Activities
This week, we are sharing additional marketing tips and insights. In our previous posts, our marketing discussion was focused on the bigger picture and trying to understand and reach out to our potential consumer. The next two posts will be dedicated to seeing how we can entice clients to come to our spa once […]
Spas and The Consumer Decision Journey
In our previous post, we compared two different marketing models: The traditional funnel purchase and the Consumer Decision Journey (CDJ). Considering the comprehensiveness provided by the latter, we chose the CDJ model as the ideal marketing guide for our industry. We believe that by using this model, we can start focusing on the most […]
Choosing the Right Marketing Strategy for your Spa
In previous posts, we have stressed the importance of bringing effective marketing into our industry. We would like to share with you some useful insights regarding this topic in our first two posts of this month. This week, we will take a look at the changing approaches that are shaping marketing strategies nowadays. […]
New Horizons in Asia Pacific
A note from Spa Balance´s founding director, Sonal Uberoi. At the end of September 2012, I stepped down from the day-to-day management of Spa Balance to exclusively join French luxury hotel chain, Sofitel Luxury Hotels, as their Regional Director of Spa Asia Pacific. I will now be based out of rapidly developing Macau […]
Revisiting the Spa Concept
Should the spa industry get rid of the word spa? This challenging question, which ignited a very interesting discussion on The Weekender, the blog for the Global Spa & Wellness Summit, is the one we would like to address in the following lines. The idea of shaking the foundations that have shaped our core […]