Today I’d like to talk about something I’ve been noticing recently: sense of entitlement.
I don’t think this is something new – I think as humans we naturally veer towards that mindset, but I wonder if it really serves us.
The upside of the chaos we were thrown into over the past few years has been how much importance wellness has gained.
Wellness is now considered that “tranversal” sector that nearly every industry wants a stake in to ensure their businesses are still relevent.
Which is great news for us wellness leaders.
However, the downside of our industry gaining such strong traction and growth is complacency and entitlement – the less desirable traits that arise during ‘good times’ and success (both lousy teachers).
Are we ‘entitled’ to have a seat and voice at the big table (just because wellness is important)? Are we ‘entitled’ to have it easier (just because wellness is important)? And are we ‘entitled’ to be understood (just because wellness is important)?
Now, I’m not saying that we should NOT have that seat at the big table (and more importantly, that voice). Nor am I advocating for 15-hour shifts 7 days a week. And I’m definitely not saying that people should not know the basic notions of wellness.
What I’m challenging is whether feeling ‘entitled’ to all the above is really going to serve us to go from representing 1-3% of total hotel revenue to 50-60%.
I have my doubts.
Join me in today’s session as I delve deeper into this subject.
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Are you ready to take wellness to the next level?
Here are 2 ways I can help:
1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders
📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.
2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus
📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.
→ Become a steward of true hospitality.
💡 Why work with me?
I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.
✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide
