Project Skill: Business Strategy
Spanish beauty equipment company Indiba Care was looking to enter the UK market and hired Spa Balance to execute the strategy. Our detailed market study showed that a repositioning of the product was necessary. Firstly, the UK market was far more competitive and demanding than the Spanish market. Secondly, the UK consumer’s view of beauty services differed considerably from the Spanish consumer.
Our solution was radical, but successful: Indiba Care’s beauty device was rebranded as a medical device and successfully launched in the UK market.