Five core leadership competencies spa managers must develop
With about 121,595 spa leaders, each, on average, managing a team of 17 staff members and generating an annual turnover of $625,000, it becomes even more important to provide our leaders with the right training to achieve success.
Spa Management and the Challenge of Finding the Right Professionals
Providing your spa with good management is a critical element that makes a difference between successful and failed businesses. Because of its crucial role, our first two posts of this month will be focusing on the challenges spa management poses to our industry and the options we have to overcome them. This week, we […]
How Important are the Brands of Product House Companies in a Spa Operation?
Considering the enormous amount of attention that hoteliers, spa owners, managers and directors pay to the brand of a product house, we as spa consultants are constantly faced with the challenge of measuring the effectiveness of a product brand. While the product brand you use is an integral part of the spa, the bottom line […]
Spas and the Treatment of Patients with Cancer
Over the last years, the spa industry has experienced a strong change regarding the way it implements its service offerings. Treatments for patients suffering from cancer are only one approach the spa industry has been considering as an additional option for expanding its services. Although there are still many obstacles to overcome in order […]
The Management Assistance Contract: A Multi-Faceted Solution – Part 2
In the previous post, we discussed the different types of management contracts, defined the management assistance contract, and talked about the ideal situation and the most common trap in the business, it is time to move to the second entry. In this entry, we will discuss how a management assistance contract can help you […]
The Management Assistance Contract: A Multi-Faceted Solution – Part 1
Due to the large variety of management contracts out there, choosing the right one for your spa can be a challenging task. In the following two post entries, we will explain the different types of contracts that are being used in the market. More importantly, we will try to provide you with a better […]
Estrategias Correctivas para los Spas en Crisis – Parte 10: El rol del consultor (Español)
Después de nueve entradas sobre centros en crisis queremos cerrar este ciclo explicando el importante rol del consultor para convertir un negocio en crisis en un centro con éxito. Bien hablamos durante estas semanas sobre diversos temas, problemas, estrategias y soluciones pero queríamos dejar para el último post “la esencia” de cada solución. […]
Estrategias Correctivas para los Spas en Crisis – Parte 9: La competencia (Español)
Aunque para tener un negocio propio se necesita mucha confianza en sí mismo además de la convicción de tener el mejor producto del mercado, no debemos cerrar los ojos ante una competencia cada vez más fuerte quién probablemente piensa de la misma manera sobre su negocio. Es importante que nunca subestimemos la competencia sino […]
Estrategias Correctivas para los Spas en Crisis – Parte 7: La presencia on-line (Español)
En el mundo de las nuevas tecnologías es imprescindible estar presente en internet además de ir conociendo todas las oportunidades que las novedades tecnológicas nos brinden. Saber utilizar bien las redes sociales, Apps y buscadores de spas es un deber para las empresas ya presentes en la red o para las que quieren empezar […]
Estrategias Correctivas para los Spas en Crisis – Parte 6: Comunicación eficaz con los clientes (Español)
Los spas, muchas veces están acostumbradas a hacer las cosas a su manera, porque es la manera más fácil que conocen. Pero con la necesidad de captar nuevos clientes, los centros empiezan a gastar mucho dinero en promociones agresivas porque no ven otra salida para atraer más clientes. Aunque parezca evidente, en muchos de […]