The ESSENCE scorecard
A 'snapshot' of your wellness business in 5 minutes
Get an accurate temperature reading of where your business is at today
How is your wellness offering performing?
In order to transform your wellness business, it’s important to know where you are at.
The ESSENCE scorecard has been specially designed to provide you with an accurate temperature reading of where your business is at right now.
You don’t need to do any preparation, it’s just a simple series of questions (24 to be precise) targetted at giving you the most meaningful “snapshot” of where you are and where your potential opportunities lie. Answer the questions honestly to get an accurate reading. You’ll get an indepth report highlighting the key strengths and weaknesses around your wellness offering today and what areas you can improve on as you read along.
It’s a great (and free!) tool that serves as a quick but effective internal self-audit; it gives you and your team the opportunity to learn more about your capability to create a profitable wellness asset at this present moment.
The ESSENCE model
Su vía rápida hacia la rentabilidad
The ESSENCE model is a step-by-step process that shows hoteliers how to build a successful wellness offering – from a rough wellness idea to a profit-generating wellness asset.
The ESSENCE Scorecard follows my ESSENCE methodology, a tried and tested way of creating a wellness asset that futureproofs your hotel. There are seven steps in the methodology: Expectation, Story, System, Execution, Navigation, Consistency and Engagement.
You will find three questions under each step, as well as some additional questions under the General section. Answer them honestly so that you get an accurate benchmark.