The number one mistake new wellness consultants make?
They price like an employee.
I see this mistake constantly with wellness professionals who go out on their own.
They carry their employee mindset straight into their consulting business. They trade time for money, because that’s the only model they’ve ever known.
Then they compound the problem. They benchmark their price against consultants who’ve been in the game for decades because they think all their years of expertise entitle them to that same number.
It doesn’t work like that. And I know, because I’ve been there.
What happens next is predictable. The work takes far longer than expected, because they’ve forgotten something critical: every result they ever delivered in employment was backed by a team. A department. A whole invisible support system doing the heavy lifting alongside them.
On their own, none of that exists. No team. No authority over their client’s staff. No one to hand off the P&L or the PowerPoint. Just them, working double the hours, getting resentful, and eventually asking the client to pay more for time that was never agreed to.
The client gets frustrated. The consultant gets burned out. Nobody wins. And it was entirely avoidable.
In today’s episode, we’ll uncover the following three things :
1.- Why thinking like an employee is what hinders many consultants’ growth.
2.- The demonstrable value pricing model I built in my Goldman Sachs days and still use to this day.
3.- Why walking away from a client who doesn’t see your value is sometimes the most profitable decision you’ll make.
By the end of this episode, you’ll know exactly why hourly pricing is capping your income, and you’ll have a framework to price based on the value you create, not the hours you clock.