Most of the “great” experiences we invest so much time, money, and energy into are forgotten.  So what actually makes something...

What if the reason your hotel isn’t performing at the level you’d like it to  has nothing to do with your...

You’ve spent 20 years in this industry. You know your craft. You know your value.   And yet the moment someone...

Most hotels believe they are offering wellness.  But if you look closely, most guests never actually feel it.  I see this...

What happens when your vision grows faster than your capacity?  Most people interpret that moment as failure. They think they’re behind....

Tools remove friction.  Instruments require mastery.   The question is:  Which one is wellness in your hotel?  Because if it’s treated like a...

There is no wellness concept in most hotels. There is a wellness space, a wellness team, and a wellness budget.  Those...

Smooth seas make every boat look well-built.  Right now, wellness is in calm wateras  Revenue is flowing.  Demand is rising.  Investors...

Most boutique hotel owners aren’t adding wellness because they want to.  They’re adding it because they feel they should.  Because wellness...

Who is responsible for designing your wellness offering?  Really, who?  As I’ve been researching and writing my second book, I’ve been...

Wellness doesn’t fail because leaders aren’t capable.  It fails because the system still relies on heroes instead of governance.  For more...

Most wellness concepts don’t fail because they lack beautiful facilities or trending treatments.  They fail because they were built from the...